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http://dx.doi.org/10.14400/JDC.2014.12.2.223

A Study on the Influencing Factors of Continuous Usage Intention for a Scenario based FAQ Service regarding on Private Information Protection  

Kang, Sang-Ug (Dept. of Computer Science, Sangmyung University)
Lee, Dae-Chul (Group of ICT Strategy Management, Creative Consulting Corp.)
Publication Information
Journal of Digital Convergence / v.12, no.2, 2014 , pp. 223-236 More about this Journal
Abstract
The paper studies the influencing factors of continuous usage intention for a scenario based cognitive FAQ service regrading on private information protection. The research result finds that three major factors are significantly positive to the continuous usage intention for the service. First, search easiness is an essential factor and it can be improved using sophisticate categorization. Second, Scenario based FAQ service is effective on understanding and solving questioner's situation. Related information is helpful for problem solving. The research shows that the new approach to private information protection area can lead to a more acceptable and reasonable problem solving tool.
Keywords
Scenario; FAQ; continuous usage intention; private information protection;
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