• Journal of the Korea Convergence Society
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• v.11 no.9
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• pp.99-107
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• 2020

The new characteristic of Millennial High-Tech Media is breaking the existing standardized creative grammar. The destructive form of high-tech media is differently accommodated according to the consumer's tendency or characteristics. The purpose of this study is to explore guidelines for effective creative strategy creation of high-tech media. In consumer psychology, consumer innovation is a key factor in evaluating the creativeness of high-tech media. The results of finding out the effect of persuasive communication on consumer innovation and advertising creative type are as follows. Informative(image) creative type showed higher attitude toward advertisement, brand attitude, purchase intention, and prior intention to consumers with high innovation than consumers with low innovation.

• Journal of the Korea Convergence Society
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• v.9 no.7
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• pp.205-211
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• 2018

The purpose of this study is to propose a strategy to educate the core contents of various major fields in practical and convergent ways in universities in order to prepare for the 4th industrial revolution era. First, convergence field is established in the university curriculum in addition to the existing major and the liberal arts field. Second, convergence courses are created in connection with job ability, which are major curriculum but only for students in other departments. Third, convergence courses are organized in the form of module curriculum, which is a small-sized and independent curriculum consisting of 4 courses. D University, one of the local private universities in Korea, has provided such convergence module education since 2016, and satisfactory results have been obtained in the course enrollment rate and the course evaluation, etc. By combining these convergence modules in various ways, it is possible to easily create customized majors required and designed by local companies at low cost.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.1
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• pp.34-47
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• 2018

As interest in advanced countries regarding the convergence technology development increases, a methodology for identifying the core convergence technology that has a large spill-over effect on the technology and industry is required for the nation's competitiveness enhancement in the convergence technology field. Based on patent citation network analysis using 1,124 USPTO patents in the ICT convergence technology field of the smart factory, this study examined the proposed heterogeneous technology convergence index as a tool for measuring the convergence characteristics of the spillovers compared to other indexes (i.e. other sector ratio index and homogeneous technology convergence index). The proposed heterogeneous technology convergence index was used to investigate core technology sectors among ICT technology sectors of smart factory identified by government ministries. Results found 6 core ICT convergence technology sectors including the manufacturing execution analysis application sector. Also, this study conducted blockmodeling analysis using the IPC codes of patents in the manufacturing execution analysis application sector, and identified that the blocks representing the electronic communication and electric digital data processing technology sectors (Block 3 & 4) are related technology sectors which can be converged with core technology. Based on the findings, the implications for the convergence technology development planning of the smart factory field are discussed.

• Journal of the Korea Convergence Society
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• v.12 no.8
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• pp.257-265
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• 2021

Although researches on digital transformation and competitive strategies are active, but research or alternatives considering fitness between them are still insufficient. Therefore, this study aims to identify the relationship between the types of digital transformation project and the innovation of competitive strategies, and to suggest strategic implications and alternatives for how to utilize digital transformation when establishing a competitive strategy. To this end, this study first derived 14 types of digital transformation in 4 areas through literature research. Then, the relevance of digital transformation and competitive strategy identified through previous studies and case analysis was identified, an effective link between competition strategy and digital transformation, and optimization of fitness between competition strategy and internal resources were presented. This study contributed in that it attempted to advance research on competitive strategies in an academic perspective by approaching them from the perspective of strategic fitness about digital transformation. In addition, in the industrial aspect, it contributed to the fact that it supported the systematic implementation of the competitive strategic response of companies that had to deal with the situation where they wanted to promote digital transformation wisely from the viewpoint of fitness.

• Proceedings of the Korean Society of Computer Information Conference
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• 2009.01a
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• pp.197-202
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• 2009

과학기술의 발달로 인한 사회 문화적 트렌드의 변화는 새로운 기회와 가능성을 제공해 주며, 정보통신기술은 통신과 방송, 통신과 콘텐츠 등 영역간의 경계를 허물며 융합을 가능하게 하고, 우리의 감성과 상상력을 자극하여 새로운 문화적 가능성을 열어주고 있다. 이러한 상황들은 방송 통신 융합이라는 이름으로 방송과 통신, TV와 PC 온라인과 오프라인 등의 모든 영역에서 다양한 노력이 진행되고 있다. 방송과 통신의 융합은 마치 역사상 신대륙의 개척 과정처럼 새로운 제품과 새로운 시장을 창출해내는 능력을 가지고 있기 때문에, 국내는 물론 세계의 모든 비즈니스 업체들은 이 기회의 땅을 향해 전력 질주하고 있다. 또한, 이에 따르는 콘텐츠의 융합 역시 괄목할만하며, 게임과 영화, 다큐멘터리와 드라마 등의 콘텐츠 간의 융합은 물론이고, 최근에는 모바일에서 영화를 제작하고, 게임과 소설 네트워크가 결합하고, 심지어는 게임 안에서 음악을 유통시키는 유통의 융합까지도 이뤄지고 있다. 이와 같은 다양한 융합의 확산은 미디어와 플랫폼의 등장뿐만 아니라 플랫폼 간 교차와 연결 및 통합이 가능한 미디어 전경(landscape)을 창출해 내고 있으며, 인터넷과 TV의 결합은 다양한 애플리케이션을 구현할 수 있는 전송 메커니즘을 서로 연결시켜 수많은 형태의 다중 플랫폼을 등장시키고 있다. 이로 인하여 방송 서비스와 인터넷 서비스가 네트워크나 전송 플랫폼의 구별 없이, 그리고 디바이스의 선택과 상관없이 활용되는 통합 플랫폼 환경이 폭 넓게 조성되고 있다. 따라서, 방송 통신 융합 환경에 적합한 다중 플랫폼 융합 콘텐츠는 사용자의 요구 및 새로운 비즈니스 모텔에 대한 요구를 만족할 수 있어야 하며, 일관된 기술로 통선 및 서비스간의 호환성을 유지하는 인터페이스의 표준화가 이루어져야한다. 방송 통신 융합 환경에 적합한 다중 플랫폼 융합 콘텐츠는 초고속 데이터 통신망을 활용하는 멀티미디어 및 IP 멀티캐스트 기능을 활용한 서비스들과 연계하여, 관련된 소재 산업들의 파급효과가 매우 크며, 관련 분야에 미치는 효과가 막대하므로, 이에 대한 적절한 육성전략을 고찰해보도록 한다.

• Journal of Korea Technology Innovation Society
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• v.22 no.3
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• pp.446-474
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• 2019

In conjunction with securing R&D competitiveness through technology convergence, there is a growing interest in the strategy to derive innovation based on the measurement of convergence. In this paper, we present a data-based model that suggests convergence strategies for the research projects of government research institutes (GRIs) in Korea. The convergence characteristics of the research projects are represented by inherent attributes of technology and behavioral attributes of actors. The measuring process of the proxy variables (Rao-Stirling and Herfindahl-Hirschman Indices) for each attributes are proposed. These two indices are used to construct the convergence diagram, through which the research projects of GRIs are distributed into four areas: AllianceIntra, Alliance-Inter, Competition, Mission-Oriented. Based on the convergence diagram proposed in this study the convergence index is measured to derive 30 convergence research areas of GRIs. As a result, we expect to provide appropriate guidelines for setting the policy direction of the convergence research projects.

• Journal of Digital Convergence
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• v.19 no.11
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• pp.373-379
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• 2021

This study intends to test the effects of blended learning and case based learning on learning strategies, critical thinking disposition and academic self-efficacy for undergraduate nursing students. A one group pre-post design was applied to adult nursing of 23 nursing students. Data were collected between March 2 and April 30, 2021. Data were analyzed by using SPSS/WIN 23.0. The results showed that learning strategies(t=-2.43, p=.019) and sub-factor cognitive strategy (t=-2.22, p=.031), meta cognitive strategy(t=-2.59, p=.013) and resource management strategy (z=-2.46, p=.014) were significantly higher than levels before blended learning and case based learning. Critical thinking disposition(t=-1.14, p=.262) and academic self-efficacy(t=-.34, p=.734) were higher than levels before but was no significantly. In conclusion, It was confirmed that blended learning and case based learning is an effective educational program that improves learning strategies of nursing students. In the future, it is necessary to develop a program in which blended learning and case based learning can improve critical thinking disposition and academic self-efficacy, and to verify the effectiveness.

• Journal of the Korea Convergence Society
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• v.6 no.4
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• pp.139-146
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• 2015

WSN has been utilized in various directions from basic infrastructure of environment composition to business models including corporate inventory, production and distribution management. However, as energy organizations' private information, which should be protected safely, has been integrated with ICT such as WSN to be informatization, it is placed at potential risk of leaking out with ease. Accordingly, it is time to need secure sensor node deployment strategies for stable enterprise business. Establishment of fragmentary security enhancement strategies without considering energy organizations' security status has a great effect on energy organizations' business sustainability in the event of a security accident. However, most of the existing security level evaluation models for diagnosing energy organizations' security use technology-centered measurement methods, and there are very insufficient studies on managerial and environmental factors. Therefore, this study would like to diagnose energy organizations' security and to look into how to accordingly establish strategies for planning secure sensor node deployment strategies.

• 한국IT서비스학회:학술대회논문집
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• 2008.05a
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• pp.79-84
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• 2008

전세계 국가는 21세기 메가 트렌드인 기술 융합(Technology Convergence) 추세에 발 맞춰 미래비전 및 전략수립에 몰두하고 있다. 그리고, 공통적으로 정보통신(IT)기술 및 서비스를 기반으로 한 자국의 국부 증대와 신산업 창출을 시나리오 기법을 활용하여 이야기 하고 있다. 하지만 국내의 경우 비전연구 및 전략수립에 대한 연구가 초보단계로 기존의 IT 단독 기술에 의한 연구개발 방법을 그대로 활용할 경우, 기술 융합 메가 트렌드 연구개발에 능동적으로 대처하기에는 미흡하다는 지적이다. 따라서, 본 논문에서는 시나리오 기법을 활용한 비전연구 사례를 분석하고, 향후 시나리오 비전연구 방향을 제시한다.

• Journal of the Korea Convergence Society
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• v.13 no.4
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• pp.397-407
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• 2022

This study examines the effect of deviant strategies on corporate value and future performance by departing from the same strategy as other firms in the same industry. Business strategy affects the development and growth potential of a firm and becomes an important factor in determining future performance and corporate value. Business strategies differ according to industrial characteristics, and a firm that implements a heterogeneous strategy within the same industry may have different future performance or corporate value compared to other firms. This study analyzed listed firms from 2011 to 2019 in order to verify the effect of strategic deviation on the relationship between future performance or corporate value. The analysis results are as follows. First, strategic deviation was found to have a positive (+) effect on corporate value, but it was found to have a negative (-) effect on future performance and also affect the persistence of performance. These results are meaningful in examining the effect of strategic deviation on corporate value or future performance and performance persistence by classifying strategies in prior studies and expanding the results that the type of strategy affects corporate value and future performance.