• Journal of Digital Convergence
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• v.18 no.4
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• pp.75-80
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• 2020

This study verified the moderating effect of brand familiarity and openness in the relationship between micro and macro-national image in Chinese market and brand attitude. The research methods used in this study based on previous studies, a research model was established, related research hypotheses were set up, and Chinese consumers were selected as survey subjects to conduct surveys and data collection, and the suitability test and research hypothesis of the model were verified. As a result of this study, Micro and macro-national image had a positive effect on brand attitude, brand familiarity and openness had no moderating effect on micro-national image, and macro-national image had a moderating effect on macro-economic image. The results of this study provide implications for companies in Korea, the United States, and Japan, which have close relations with China in the Chinese market, to utilize various business strategies.

• Journal of Digital Convergence
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• v.18 no.10
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• pp.107-117
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• 2020

With the advent of the Fourth Industrial Revolution, companies pursue innovation and opportunities, and corporate performance is also newly defined. As a result, the demand for new leadership is stronger. This paper conducted an empirical analysis to examine the role of team efficacy between entrepreneurial leadership and team performance. Using the SPSS 21.0 and AMOS 20.0 Statistics Package, 530 members in 79 work teams in China collected data was analyzed. The results showed that entrepreneurial leadership has a positive (+) effect on team performance, and team efficacy has a partial mediating effect between entrepreneurial leadership and team performance. This study deepened the understanding of entrepreneurial leadership and revealed the importance of entrepreneurial leadership in organizations. Future research can focus on multi-level research involving self-efficacy and individual entrepreneurial intent.

• Journal of Digital Convergence
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• v.14 no.1
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• pp.339-351
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• 2016

Comprehensive Understanding of the Double-sidedness of Sexual Fantasy: focused on disability, crime and treatment. This study was to understand the double-sidedness of sexual fantasy. First, definition of normal sexual fantasy and abnormal sexual fantasy in former researches is discussed. Secondly, sexual fantasy's role as a risk factor in the context of obsessional discomfort or sexual crime. Thirdly, guideline and principle when using sexual fantasy as a tool of treatment. Fourthly, measuring and evaluating tools of sexual fantasy were reviewed and necessity of developing new scale was proposed. In addition, summary and ideas for further research were suggested.

• Journal of Digital Convergence
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• v.9 no.5
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• pp.235-251
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• 2011

Despite the increasing importance of information technology in firms, the extent to which IT governance are established varies widely across the firms. To perform desirably the role of IS needed in most companies, high level of IT governance and the effective management should precede. However, the impacts of such activities and management on the IT governance have not been empirically examined in depth until now. Thus, building on the theory of governance and the institutionalization, the research model and the hypotheses of the study were formed and then empirically tested. The study used a survey of senior IT managers from 108 firms in order to examine hypothesized relationship among the following constructs: strategic alignment, IT governance committee, IT planning, EA, PMO, SLM, IT compliance, incident management, IS effectiveness, visibility, and corporate performance. A structural equation model is developed by using LISREL to assess the relative effects and interrelationship among these constructs. The results show that strategic alignment has positive influence on IT governance committee and IT planning. IT governance committee, IT planning, SLM, incident management from IT governance activities have positive effects on IS effectiveness, whereas IT compliance has a negative effect on IS effectiveness. Visibility is positively influenced by IT planning, EA, SLM. IT compliance, and both IS effectiveness and visibility have positive effects on corporate performance.

• Journal of Digital Convergence
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• v.14 no.1
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• pp.321-326
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• 2016

The aim of this study was to evaluate the association between TNF polymorphism and generalized aggressive periodontitis (GAP) in Korean subjects. The study population consisted of 60 subjects with GAP and 81 reference group. Genomic DNA was extracted from the buccal swabs and the polymorphisms of $TNF-{\alpha}-308$, -238 promoter genes, $TNF-{\beta}+252$ and TNFR 2+587 were determined by PCR-RFLP using restriction enzymes. The genotype distribution in the GAP were 3.2%, 38.7%, and 82.35% for A/A, A/G and G/G genotypes of $TNF-{\alpha}-308$. At the position of $TNF-{\alpha}-238$, the genotype distribution in the GAP were 25.5% and 74.5% for A/G and G/G genotypes. Allele A frequency of $TNF-{\alpha}-238$ were 67.6% in GAP and 72.2% in reference group. According to these findings, the polymorphism at $TNF-{\alpha}-308$ and -238 may be associated with GAP in Korean.

• Journal of Digital Convergence
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• v.12 no.6
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• pp.297-310
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• 2014

This study is about the influence between usages of smartphone by studying the characteristics of killer-app on smartphone in a perspective of switching cost and lock-in and studied about influence between killer-app and continued usage of mobile telecommunication companies. As a result of the study, information characteristics and network externality has a positive effect on switching cost and lock-in. Switching cost has a positive influence on lock-in but not on intention of continued usage of killer-app. It has shown that lock-in has a positive influence on intention of continued usage of killer-app and plays a mediating role between switching cost and continued usage of killer-app. Finally, intention of continued usage of killer-app has a positive influence on intention of continued usage of mobile telecommunication companies.

• Journal of Digital Convergence
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• v.18 no.3
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• pp.99-110
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• 2020

This study deals with the relationship between entrepreneurship of corporate member and creativity at the organizational level by empirically analyzing the relationship between entrepreneurship, organizational learning orientation, individual creativity, and group creativity. In particular, the relationship between entrepreneurship and creativity focuses on analyzing the mediating effects of organizational learning orientation. Based on the literature research, the research model and hypothesis were established by explaining the relationship between entrepreneurship, individual and group creativity, and organizational learning orientation. 308 copies of the questionnaire were distributed and collected for manufacturing workers in Gyeongbuk, and empirical analysis was conducted through structural equations. As a result, it was confirmed that entrepreneurship has an influence on organizational learning orientation without directly affecting individual and group creativity. In addition, the effects of entrepreneurship on organizational learning orientation and organizational learning orientation on individual and group creativity were examined. These findings can provide Directions for organizational management from the cultural perspective by identifying the effects of entrepreneurship and organizational learning orientation at the organizational level.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.61-68
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• 2022

This study examines the impact of consumers' subjective perception on the quality loyalty of the Internet of things, explores academic innovation schemes, and puts forward business strategies for on-site optimization of the industry. The research methods use online survey methods for Chinese consumers who have used or bought Xiaomi IoT products. The results show that the inherent attributes of Internet of things products have an impact on brand image, and brand image has an impact on customer loyalty. Brand image shows complete media effect in the relationship between hyper-connectivity and customer loyalty of Internet of things products. For the enterprises that develop the Internet of things, obtaining the perceived brand image has a very important strategic significance in expanding the loyal customer base.

• Journal of Digital Convergence
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• v.14 no.12
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• pp.545-553
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• 2016

The purpose of this study is finding out the effect of self-confidence and stress on University Judo Athletes performance. For this study, 249 participants of University Judo team athletes were sampled using convenient sampling method. To process data, AMOS 23.0 and SPSS PC+23.0 Version statistical program for WINDOWS were used and frequency analysis, confirmatory factor analysis, reliability, correlations and structural equation model analysis were conducted. Through such processes and method of the study as above, the results of this study are as follows. Firstly, it was discovered that self-confidence had static influence to athletes performance. Secondly, the stress did not affect the athletes performance.

• Journal of Korean Society of Archives and Records Management
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• v.19 no.2
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• pp.213-241
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• 2019

This study looked at the US records management system through the US Records Management Act and derived the characteristics of US records management. The federal and state of the United States were compared to identify the characteristics within the US administrative system. Also, the composition and content of the US Records Management Act were analyzed according to the records management process. As a result, US records management has characteristics of recognizing federal and state independence, yet maintaining cooperative relations between agencies for the protection of permanent values.