Browse > Article
http://dx.doi.org/10.14400/JDC.2022.20.5.061

The Effect of Intrinsic Attributes of IoT Product on Brand Image and Customer Loyalty  

Peng, Tian (Division of Business, Honam University)
Chen, Xing (Division of Business, Honam University)
Publication Information
Journal of Digital Convergence / v.20, no.5, 2022 , pp. 61-68 More about this Journal
Abstract
This study examines the impact of consumers' subjective perception on the quality loyalty of the Internet of things, explores academic innovation schemes, and puts forward business strategies for on-site optimization of the industry. The research methods use online survey methods for Chinese consumers who have used or bought Xiaomi IoT products. The results show that the inherent attributes of Internet of things products have an impact on brand image, and brand image has an impact on customer loyalty. Brand image shows complete media effect in the relationship between hyper-connectivity and customer loyalty of Internet of things products. For the enterprises that develop the Internet of things, obtaining the perceived brand image has a very important strategic significance in expanding the loyal customer base.
Keywords
IoT Products; Intrinsic Attributes; Brand Image; Customer Loyalty; Perceived Quality;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
연도 인용수 순위
1 J. W. Lee., J. H. Choi. & J. W. Park. (2014). An Empirical Study on the Individual and Device Characteristics Affecting User's Intention to Use Smart Watch, Journal of KIIT. 12(11), 201-214.
2 F. D. Davis. (1989). Perceived usefulness ease of use, and use acceptance of information technology. MIS Quarterly, 13(3), 319-340.   DOI
3 K. L. Keller. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22.   DOI
4 R. L. Oliver. (1999). Whence consumer loyalty. Journal of Marketing, 63, 33-43.   DOI
5 H. S. Kim. (2020). The Influence of Airline Service Quality on Purchase Intention : Moderating Effect of Brand Image, International Journal of Tourism and Hospital Research, 34(3), 135-149.   DOI
6 D. Uckelmann., M. Harrison & F. Michahelles. (2011). An architectural approach towards the future internet of things. In Architecting the internet of things. 1-24. Berlin : Springer, Heidelberg.
7 A. Kirmani & V. Zeithaml, (1993). Advertising, perceived quality, and brand image. Brand equity and advertising: Advertising's role in building strong brands, 143-161.
8 J. H. Lee.(2016). The effects of non-technological innovation on technological innovation: Focused on the comparison of manufacturing and service industry. Industrial Innovation Research, 32(2), 1-32.
9 S. Sarma., D. L Brock & K. Ashton. (2000). The networked physical world. Auto-ID Center White Paper MIT-AUTOID-WH-001.
10 L. Atzori., A. Iera & G. Morabito. (2010). The internet of things: A survey. Computer networks, 54(15), 2787-2805.   DOI
11 G. Y. Song & Y. W. Yoo (2013). The Effects of the Perceived Quality on Brand Image and Customer Loyalty - Focusing on Multi-Function Printer, Journal of Digital Convergence, 11(3), 263-272.   DOI
12 S. J. Kim. (2014). Image and Consumption Value on Purchase Intension of Domestic and Foreign Automobile. Master dissertation, Chonam University, Gwangju.
13 G. J. Szybillo & J. Jacoby. (1974). Intrinsic versus extrinsic cues as determinants of perceived product quality. Journal of Applied Psychology, 59(1), 74.   DOI
14 J. Y. Choi. (2021). The Mediating Effects of Brand Image in Relationship with Service Quality, Behavioral Intention and Loyalty in Beauty Salon. Master dissertation. SoGang University, Seoul.
15 C. Muller., N. de Klerk & A. L. Bevan-Dye. (2018). Relationship Between Social Image, Brand Name, Sujective Norms and South African Generation Y Studeng' Attitude Towards Wearable Activity Tracking Devices. International Journal of Business and Management Studies, 10(2), 83-98.
16 E. J. Lee., J. H. Lee., M. H. Cho., Y. J. Sung. & S. J. Choi. (2018). The Effect of Innovativeness and Self-Regulatory Focus on the Use of Internet og Things. The Korean Journal of Consumer and Advertising Psychology, 19(1), 67-91.   DOI
17 S. H. Kim. (2019). The Effects of Consumer Innovation on Customer Loyalty in the Artificial Intelligence Platform: Multiple Mediating Effects of Perceived Usefulness, Perceived Ease of Use, Social Influence and Perceived Playfulness. Master dissertation. KangWon University, Chuncheon.
18 Ch. S., Jung & N. K. Sook. (2016). A Case Study of Household Appliances based on IoT Technology : Focused on the Connectivity of IoT. Bulletin of Korean Society of Basic Design & Art, 17(6), 477-490.
19 Y. J. Lee & S. D. Ji. (2020). Effects of Preceived Usefulness and Ease of Use on Artificial Intelligence Speakers on User Satisfaction : Focused on Mediating Effects of Emotional Attachment and User Trust, Productivity Reviews, 34(4), 225-253.   DOI
20 J. H. Lee. (2010). A Study of the Influence of Brand Personality and Brand Reputation on the External and Internal Customer' Brand Identification, Satisfaction and Loyalty. Doctoral dissertation. Inha University, Incheon.
21 K. L. Liang. (2020). A Study on the Competitive Strategy : Analysis of Smart Home Service Companies Based on IoT. Master dissertation. Mokpo University, Mokpo.
22 C. W. Park,, B. J. Jaworski & D. J. MacInnis. (1986). Strategic brand concept-image management. Journal of marketing, 50(4), 135-145.   DOI
23 K. W. Lee & H. W. Sun. (2016). Geo-Spatial Information System.GSIS. Seoul: Goomibook.
24 T. Peng. (2021). The Effect of Perceived Quality of IoT Product on Customer Loyalty -The Mediating Effect of Brand Image. Master dissertation. Honam University, Kwangju.