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http://dx.doi.org/10.14400/JDC.2014.12.6.297

A Study on Continued Usage of Mobile Telecommunication Companies by Killer-app Lock-in  

Lee, Jong-Oh (School of Business, Yonsei University)
Han, Dong Gyun (School of Business, Yonsei University)
Lee, Jong Gab (SK Planet)
Lee, Sunro (School of Business, Yonsei University)
Publication Information
Journal of Digital Convergence / v.12, no.6, 2014 , pp. 297-310 More about this Journal
Abstract
This study is about the influence between usages of smartphone by studying the characteristics of killer-app on smartphone in a perspective of switching cost and lock-in and studied about influence between killer-app and continued usage of mobile telecommunication companies. As a result of the study, information characteristics and network externality has a positive effect on switching cost and lock-in. Switching cost has a positive influence on lock-in but not on intention of continued usage of killer-app. It has shown that lock-in has a positive influence on intention of continued usage of killer-app and plays a mediating role between switching cost and continued usage of killer-app. Finally, intention of continued usage of killer-app has a positive influence on intention of continued usage of mobile telecommunication companies.
Keywords
Killer-app; Information Characteristics; Network Externality; Switching Cost; Lock-in; Continued Usage;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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