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http://dx.doi.org/10.14400/JDC.2020.18.3.099

A Study on the Mediating Effects of Organizational Learning Orientation on the Relationship between Entrepreneurship of Corporate Members and Individual and Group Creativity  

Song, Chan-Sub (Consulting School, Kumoh National Institute of Technology)
Noh, Youn-Sook (Business School, Kumoh National Institute of Technology)
Lee, Da-Jung (Business School, Kumoh National Institute of Technology)
Lee, Sun-Kyu (Department of Business Administration, Kumoh National Institute of Technology)
Publication Information
Journal of Digital Convergence / v.18, no.3, 2020 , pp. 99-110 More about this Journal
Abstract
This study deals with the relationship between entrepreneurship of corporate member and creativity at the organizational level by empirically analyzing the relationship between entrepreneurship, organizational learning orientation, individual creativity, and group creativity. In particular, the relationship between entrepreneurship and creativity focuses on analyzing the mediating effects of organizational learning orientation. Based on the literature research, the research model and hypothesis were established by explaining the relationship between entrepreneurship, individual and group creativity, and organizational learning orientation. 308 copies of the questionnaire were distributed and collected for manufacturing workers in Gyeongbuk, and empirical analysis was conducted through structural equations. As a result, it was confirmed that entrepreneurship has an influence on organizational learning orientation without directly affecting individual and group creativity. In addition, the effects of entrepreneurship on organizational learning orientation and organizational learning orientation on individual and group creativity were examined. These findings can provide Directions for organizational management from the cultural perspective by identifying the effects of entrepreneurship and organizational learning orientation at the organizational level.
Keywords
Corporate Entrepreneurship; Organizational learning orientation; Individual creativity; Collective creativity; Organization culture;
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Times Cited By KSCI : 6  (Citation Analysis)
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