• Title/Summary/Keyword: 융복합적 관계성

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A Study on the Effects of Convergence-type CRM on Relationship Quality and Customer Royalty in Kumdo Club (검도장 융복합형 고객관계가 관계품질과 고객충성도에 미치는 영향)

  • Kim, Pum-Ho;Park, Chun-Woo;Lim, Jung-Il
    • Journal of Digital Convergence
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    • v.13 no.11
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    • pp.277-289
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    • 2015
  • This study was designed to shed light on the influence of CRM strategies on relationship quality and customer loyalty in Convergence-type Kumdo training clubs. The survey tool used for this research are questionnaires. The lead-time was achieved over a period of 23 days from 7 July 2014 to July 30th. The resulting data were processed by means of frequency analysis, exploratory factor analysis, correlation analysis using SPSS 20.0 program. The findings acquired based on the aforementioned research methods and data analysis are as follows: First, CRM strategies had significant influences on satisfaction. Second, CRM strategies had significant influences on some of belief. Third, CRM strategies had not significant influences on commitment. Fourth, satisfaction and belief had significant influences on attitudinal loyalty and behavioral loyalty. Fifth, Convergence-type CRM strategies had significant influences on attitudinal loyalty and behavioral loyalty.

A Study on the Relational Structure of Experimental Thinking and Collective Intelligence in Convergent Performing Art: Focusing on Analyzing ⟪God's Eye View⟫ (춤-연극⟪시선(God's Eye View)⟫분석을 통한 융복합 공연예술의 실험적 사고와 집단지성의 관계구조 연구)

  • Park, So-Hyun;Ahn, Byoung-Soon
    • The Journal of the Korea Contents Association
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    • v.16 no.8
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    • pp.470-476
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    • 2016
  • Recently performing arts pursue a new rootage of the collective intelligence that seeks experimental thinking and diversity in creative convergence. Understanding in this way the concept of artist's horizontal creation structure and individual communication of the public, this study tries to analyze ${\ll}God's\;Eye\;View{\gg}$, an example of convergent performing art. The result of analysis is as follows. The convergence in performing art could be approached through experiential thinking and diachronic of artists by genre, and the interpretation and its value of the result of work be shared horizontally. ${\ll}God's\;Eye\;View{\gg}$ express a dynamic communication and meaning of poetic image, and shows the experimental creation of convergence and the individual communication ability of collective intelligence as a new value of convergence.

A Quality Management Model for Consumer-oriented Spatial Information (사용자 관점의 융·복합 공간정보 품질관리 방안 연구)

  • Choi, Jae-Yeon;Kim, Eun-Hyung
    • Journal of Cadastre & Land InformatiX
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    • v.50 no.1
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    • pp.47-62
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    • 2020
  • As demands and applications of spatial information increase, different aspects of quality management have been raised as an important issue. This study suggests a quality management method for consumer-oriented spatial information, providing the consumer satisfaction. As opposed to the demands mentioned, less attention has been paid on the quality for the spatial information. So far, most of spatial information producers have kept their own independent quality management system and standard. Because of this unconscious response, it has been difficult to reflect the consumer's various and flexible demands from the silo structure of the quality management systems and regulations. The explosive increase of spatial information products creates quality-related problems such as limited time and budget for the consumer-oriented quality management. To solve these problems this study suggests to use a minimum number of the basic spatial information products which can guarantee better qualities when other products are combined. Because each of the spatial information product can include several other sub-products inside, it can have intrinsic characteristics such as geographic accuracy relationships between the products when combined and a hierarchical structure in each product in terms of the quality management mentioned. To prove the usability of the model, a case of the National Spatial Data Infrastructure Center is used because the Center collects and distributes an enormous amount of spatial information to the public and private sector.

The effect of Attributes of Exercise/Fitness Apps on App Usage: A Convergence Perspective Based on the Self-Determination Theory (운동/피트니스앱 속성이 앱 활용에 미치는 영향: 자기결정성 이론을 기반으로 한 융복합적 관점에서의 탐구)

  • Choi, Joung-Hwa;Park, Dong-Jin;Noh, Ghee-Young
    • Journal of Digital Convergence
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    • v.13 no.6
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    • pp.327-339
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    • 2015
  • The present study explored how 1) individuals' perception about attributes of exercise/fitness apps and 2) their motivation for exercise/fitness behaviors influence perceived usefulness and usage of the apps. A survey of 323 males and females in their 20's and 30's revealed that attributes of apps that satisfy their basic psychological needs are crucial in promoting perceived usefulness and usage of the apps. Participants were more likely to perceive exercise/fitness apps useful as they perceive them having more attributes related to autonomy and competence. The perception regarding relatedness attributes did not have the main effect on perceived usefulness but showed an interaction effect with relative autonomous motivation. This convergence study which examined health apps from the perspectives of psychology and public health provides practical implications to development and evaluation of health apps.

A study of convergence perception of successful aging, turnover intention and retirement plans of hospital nurses (중소병원 간호사의 성공적 노후인식, 이직의도 및 노후대책의 융복합적 연구)

  • Hur, Hyeon-Jeom;Kwon, Young-Chae
    • Journal of Digital Convergence
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    • v.13 no.8
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    • pp.337-344
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    • 2015
  • The purpose of this study is to provide nurses with basic data to prepare for systematic and stable retirement plans and successful aging by investigating successful aging, turnover intention and retirement plans of nurses in small and medium-sized hospitals and identifying correlations. The participants of 290 subjects were recuited from hospital nurse in G City. A structured questions was used to collect data, and data was analyzed using descriptive statistics. Methods: Statistical analysis was made with collected data by using SPSS WIN 18.0 program. The results of this study were summarized as follows Results: Successful aging and retirement plans shows a positive correlation(r=.13. p=.022), emotional retirement plans and perception of successful aging showed a positive correlation((r=.16, p=.007). Conclusion: Study results suggested that, required to provide nurses with stable working environment and help nurses to establish systematic and specific long/short-term plans and carry out the balanced retirement plans from economic, physical and emotional perspectives in order to increase nurses' perception of successful aging and retirement plans and reduce the turnover rate.

The Mediating Effect of Optimism on the Relationship Between Stress and Happiness at School Perceived by Middle School Students (중학생이 지각한 스트레스와 학교 행복감의 관계에서 낙관성의 매개효과)

  • Kim, Tae-Eun
    • Journal of Digital Convergence
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    • v.17 no.2
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    • pp.413-421
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    • 2019
  • This study examined the mediating effect of optimism on the relationship of middle school students' stress and happiness at school. 264 middle school students in Seoul were surveyed. The data were analyzed using descriptive statistics, t-test, correlation and multiple regression analysis. The results showed that: (1) The question means of stress and optimism were in the 'average' and 'slightly high'. The question mean of happiness at school was in the 'not happy' and 'slightly happy'. Females experienced higher level of stress than males. Males showed higher levels of happiness at school and optimism than females. (2) The stress, happiness at school and optimism were correlated. (3) The effect of stress on happiness at school was fully mediated by optimism. This study demonstrated that enhancing optimism is an effective strategy for improving the happiness at school. Finally, the findings were discussed from the convergence perspective.

A Study For The Experiential Value And Communication Perceptions Of Convergence Performing Arts (융복합 공연예술의 경험적 가치와 소통인식 연구)

  • An, Ju-Kyung
    • The Journal of the Korea Contents Association
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    • v.17 no.11
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    • pp.364-370
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    • 2017
  • Creative thinking and fusion diversity of the performing arts pursue the settlement of empirical value realization by assuming new communication by genre. This new value and communication can create a type of collective intelligence with a different attempt based on the individual communication and horizontal thinking of the masses. Therefore, the empirical value and communication of the 21st century convergence(fusion) performing arts is possible through new types and analysis, and also were understood as the horizontal creation structure of the artist. As a result, first, the concept of the right value of 'convergence' was perceived as empirical communication depending on the empirical thinking ability of genre artists. Second, off-genre and collaborative tendencies are due to cooperation based on intellectual ability and recognition of horizontal communication by genre. Third, in the collaboration, the public's individualized communication ability and universal communication recognition should be premised and perceived the empirical definition about the collective intelligence. In conclusion, it is concluded that empirical value and communication of convergence performing arts enable to the experimental creation of collective intelligence, and that the relationship structure extends to a meaningful transition of convergence interpretation and expression of performing arts.

Convergence Relationship between Occupational Stress and Fatigue Symptoms among Blue Collar Workers in Manufacturing Plants (제조업 생산직 근로자들의 직무스트레스와 피로와의 융복합적 관련성)

  • Shin, Eun-Sook
    • Journal of the Korea Convergence Society
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    • v.7 no.1
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    • pp.57-68
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    • 2016
  • This study has been conducted to determine the fatigue symptoms(MFS) and its convergence association with occupational stress(KOSS) among small scale manufacturing male workers. The self-administered questionnaires were given to 428 workers employed in 14 work places under 50 members of manufacturing industries during the period from September 1st to 15th, 2015. As a results, the level of fatigue symptoms(MFS) was positively correlated with occupational stress(KOSS). Hierarchial multiple regression analysis revealed that the factors of influence with explanatory powers of 34.1% on fatigue symptoms(MFS) included sex, BMI, subject health status, smoking, regular exercise, drinking coffee, visiting out-patient department, sense of satisfaction in job life, and occupational stress(KOSS). Above results suggested that the level of occupational stress(KOSS) is so convergence influenced by variable factors as well as sociodemographic characteristics, health related characteristics and job-related characteristics, to a greater extent, by occupational stress(KOSS).

Analysis of Convergent Influence of Organizational Justice, Self Esteem and Self Efficacy on Occupational Stress among Some Regional General Hospital Administrative Staff (일부지역 종합병원 행정직원의 조직공정성, 자아존중감 및 자기효능감이 직무스트레스에 미치는 융복합적 영향 분석)

  • Bae, Sang-Yun;Kim, Seung-Hee
    • Journal of Digital Convergence
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    • v.16 no.5
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    • pp.309-315
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    • 2018
  • The study analyzed convergent influence on occupational stress(KOSS-SF: Korean Occupational Stress Scale-Short Form) and its association with Organizational Justice(OJ), Self Esteem(RSE :Rosenberg Self-Esreem) and Self Efficacy(GSE: Generalized Self-Efficacy) among some regional General Hospital Administrative Staff(GHAS). The survey was administered to 221 staff from 11 general hospitals located in J city from Nov. 1st, 2016 to Jan. 31st, 2017, by structured self-administered questionaries. Occupational stress was negatively correlated with two sub-domains of OJ, RES and GSE. With the analysis of covariance structure, we identified the causal relationship of OJ, RES, GSE and occupational stress among GHAS. The study found the higher OJ, RES and GSE tend to decrease occupational stress. The results indicate that the efforts, to increase OJ, RSE and GSE, are required to decrease the occupational stress of GHAS. The results are expected to be useful for organization & HR management to decrease the occupational stress of GHAS. In the following study, the analysis about convergent additional factors of influence on occupational stress of GHAS will be needed.

A Study on the Consultant's Pro-social Service Behavior on Relational Embeddedness, Relationship Trust, Relationship Satisfaction and Long-term Relationship Orientation (컨설턴트의 친사회적 서비스가 관계적 배태성, 관계신뢰, 관계만족, 장기관계지향성에 미치는 영향에 관한 연구)

  • Shin, Dong-Ju;Hong, Jung-Wan;You, Yen-Yoo
    • Journal of Digital Convergence
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    • v.13 no.3
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    • pp.95-106
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    • 2015
  • This study aimed to study the relational embeddedness theory which has been actively studied in the fields of marketing and psychology to the consulting industry. This study also aimed to find out if various efforts and pro-social service behavior of the consultant, a service provider in the consulting industry may have a positive effect on customer relationships. The results of the study can be summarized as follows: The pro-social service behavior of the consultant was verified to have a positive effect on relationship trust, relationship satisfaction with customers and relational embeddedness was found to have a positive effect on relationship trust and relationship satisfaction. In addition, relational embeddedness, relationship trust, and relationship satisfaction were found to have a positive effect on long-term relationship orientation.