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http://dx.doi.org/10.14400/JDC.2015.13.3.95

A Study on the Consultant's Pro-social Service Behavior on Relational Embeddedness, Relationship Trust, Relationship Satisfaction and Long-term Relationship Orientation  

Shin, Dong-Ju (Dept. Of Knowledge Service & Consulting, Hansung University)
Hong, Jung-Wan (Dept. of Industrial Management and Engineering, Hansung University)
You, Yen-Yoo (Dept. Of Knowledge Service & Consulting, Hansung University)
Publication Information
Journal of Digital Convergence / v.13, no.3, 2015 , pp. 95-106 More about this Journal
Abstract
This study aimed to study the relational embeddedness theory which has been actively studied in the fields of marketing and psychology to the consulting industry. This study also aimed to find out if various efforts and pro-social service behavior of the consultant, a service provider in the consulting industry may have a positive effect on customer relationships. The results of the study can be summarized as follows: The pro-social service behavior of the consultant was verified to have a positive effect on relationship trust, relationship satisfaction with customers and relational embeddedness was found to have a positive effect on relationship trust and relationship satisfaction. In addition, relational embeddedness, relationship trust, and relationship satisfaction were found to have a positive effect on long-term relationship orientation.
Keywords
Consulting; Consultant; Prosocial Service Behavior; Relational Embeddedness; Relationship Trust; Relationship Satisfaction; Long-term Relationship Orientation; Convergence;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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