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http://dx.doi.org/10.14400/JDC.2015.13.6.327

The effect of Attributes of Exercise/Fitness Apps on App Usage: A Convergence Perspective Based on the Self-Determination Theory  

Choi, Joung-Hwa (Department of Advertising & Public Relations, Hallym University)
Park, Dong-Jin (Department of Advertising & Public Relations, Hallym University)
Noh, Ghee-Young (School of Communication, Hallym University)
Publication Information
Journal of Digital Convergence / v.13, no.6, 2015 , pp. 327-339 More about this Journal
Abstract
The present study explored how 1) individuals' perception about attributes of exercise/fitness apps and 2) their motivation for exercise/fitness behaviors influence perceived usefulness and usage of the apps. A survey of 323 males and females in their 20's and 30's revealed that attributes of apps that satisfy their basic psychological needs are crucial in promoting perceived usefulness and usage of the apps. Participants were more likely to perceive exercise/fitness apps useful as they perceive them having more attributes related to autonomy and competence. The perception regarding relatedness attributes did not have the main effect on perceived usefulness but showed an interaction effect with relative autonomous motivation. This convergence study which examined health apps from the perspectives of psychology and public health provides practical implications to development and evaluation of health apps.
Keywords
Smartphone applications; health applications; self-determination theory; basic psychological needs; Convergence;
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