• Journal of Industrial Convergence
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• v.21 no.1
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• pp.33-42
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• 2023

This study tried to suggest the most effective advertising copy strategy according to the value type of cosmetic brands. For this purpose, an experimental study was conducted using a 3(brand value) × 3(copy type) factorial design. The research results are as follows. First, in the case of luxury brands, monologue-type copy showed the highest advertising effect (advertising attitude and purchase intention). Second, in the case of premium brands, solicitation-type copy showed the highest advertising attitude. However, there was no significant difference in purchase intention.. Third, in the case of the scalpel brand, the interactive copy showed the highest advertising effect (advertising attitude and purchase intention). These results provided the theoretical basis that it is effective to differentiate and use the copy type according to the value type of the cosmetic brand, and it will be used in the copy strategy for practitioners who produce cosmetic advertisements.

• The Journal of the Korea Contents Association
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• v.18 no.7
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• pp.432-448
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• 2018

Education will be undergoing major changes with the 4th industrial revolution. As education contents will be important in future smart home service, in-depth interviews were conducted against experts and analyzed by the grounded theory approach. Eleven categories emerged through the analysis. In order for educational content to be utilized in smart home services, value creation (central phenomenon) seems to be most critical with preceding overcome of hamlet syndrome. Diversity of content and connectivity (context) should be ensured, and studies that could enhance user experience (intermediary situations) should be conducted and reflected in the content curation and realtime response (interaction strategy). As a result, it can be inferred that the education content service can be expanded in smart home services while satisfying self-development desire of individuals through these processes. Additional selective coding revealed four immediate need area: self-development, home-improvement, health care, and mindful healing.

• Economic and Environmental Geology
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• v.49 no.3
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• pp.167-179
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• 2016

Water quality of Oseepchun, Dogye area, was investigated quantitatively for its origin and hydrogeochemistry in relation to the influence of groundwater. Groundwater appears to be the principal source of Oseepchun from the water-quality monitoring data including redox potentials, composition of dissolved ions and their correlations, hydrogen and oxygen stable isotopic ratios, and the distribution and occurrence of contaminants. Water-quality type of the surface water was grouped by the water-rock interactions as $Ca-HCO_3$ type originated from carbonated bed-rocks in the Joseon Supergroup, (Ca, Mg)-$SO_4$ type related with dissolution of surfide minerals in coal beds of Pyeongan Supergroup, and (Ca, Mg)-($HCO_3$, $SO_4$) type of the mixed one. Locally water pollution occurs by high $SO_4$ from mine drainage and $NO_3$ from waste-treatment facility. Intensive precipitation in summer has no effect on the water type of Oseepchun, but increases the inflow of nitrate and chloride originated from land surface. Results of this study direct that groundwater-surface water interaction is intimate, and thus surface-water resource management should begin with groundwater characterization.

• Proceedings of the Korea Society of Costume Conference
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• 2001.04a
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• pp.48-48
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• 2001

고객의 가치를 창조해나가기 위해 고객을 중시하 는 시장지향적인 기업문화가 확산되며, 이와 함께 판 매현장 최일선에서 고객을 직접 응대하며 기업의 시 장지향성을 실현하고 고객을 관리하는 패션판매원의 중요성이 높아지고 있는 실정이다. 이러한 시장지향 적인 기업문화와 판매원의 중요성이 높아짐에 따라 본 연구는 의류업체의 시장 지향성의 유형을 밝히고, 이러한 시장지향적 노력이 판매원의 능력과 함께 의류업체의 판매원의 만족에 어떠한 영향을 미치는지를 알아보고자 하였다. 이들의 규명을 통해 궁극적으 로 기업의 성과에 기여하는 판매원 만족에 영향을 미치는 시장지향성의 유형과 판매원의 능력 유형을 밝혀 의류업체의 시장지향적 기업문화 실현에 기여 하고자 하였다. 설문지를 이용한 실증적인 조사연구방법이 사용 되었고, 연구대상은 서울과 분당에 위치한 L백화점의 여성복 의류매장에 근무하고 있는 삽마스터 600 명을 대상으로 하였다. 선행연구를 근거로 하고 의류 업체에 맞게 수정 보완한 질문지를 사용하여, 최종 분석된 설문지는 547부이다. 자료분석은 SPSS pc + 8.0올 이용하여 빈도분석, 백분율, 요인분석, 중다회 귀분석을 사용하였다. 수거된 질문지를 통계처리 한 결과는 다음과 같다. 첫째, 의류업체의 시장지향성을 요인분석한 결과 '시장정보의 획득'시장정보의 확산', '시장정보에 대 한 반응'의 세 요인으로 나눌 수 있었다. 시장정보를 획득하는 활동에는 매장의 소비자조사. POS시스템 의 활용. 삽마스터 회의에의 관심, 경쟁 브랜드 조사 그리고 판매사원을 통한 고객의 반응 조사 등의 내 용이 포함된다. 시장정보를 확산시키고자하는 활동 에는 매장에서 본사로 상황을 보고하고, 고껴의 시정 요구를 해결하고자 하는 노력. 판매원이 제시하는 소 비자동향의 반영, 그리고 삽마스터 회의 등씩 내용이 포함되며, 시장정보에 대한 반응은 풍부한 물량공급 과 히트상품의 지속적인 공급을 활동 내용으로 한다' 둘째, 의류업체의 시장지향성은 판매원의 만족도 에 정적인 영향을 나타냈다. 이는 의류업체가 시장정 보 수집에 적극적이고, 매장과 긴밀한 정보교류를 하 며, 수집된 정보를 적극 활용하여 상품개발이나 공급 등의 노력을 보일 때 판매원이 회사에 대해 강한 신 뢰감을 느껴 만족감을 느끼게 되고 이것이 바로 성 과로 이어질 수 있는 것을 의미한다. 셋째, 판매원의 회사전략 인지능력, 의류제조과정 인지능력. 고객서버스 능력, 자율적인 목표설정 능력. 고정고객관리능력이 클수록 직무자체와 인간관계에 대한 만족도가 높게 나타나 판매원의 직무한력은 판 매원의 만족에 영향을 미치는 것을 알 수 있었다. 이 는 의류업체에서 능력 있는 판매원을 육성하거나 영 입하는데 힘써야 함을 시사하는 결과이다.

• Journal of Digital Contents Society
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• v.17 no.1
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• pp.33-41
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• 2016

This study aims to suggest practical ways to interact effectively with consumers based on current situation of 'media creative' and media use patterns. Cases of digital signage are reviewed in the perspective of cross media, and the strategic meanings of cross media are explored according to interactivity. Results are collected through 'Naver' search engine service, and can be possibly assorted into five media combined types: SNS-combined, QR codes or Augmented Reality(AR)-combined, Brand App(application)-combined, Online to Offline-combined, and Behavioral factors-combined ones. Some strategic suggestions on media creative are given for effective interaction with consumers.

• Korean Journal of Social Welfare Studies
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• v.40 no.1
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• pp.63-86
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• 2009

This research aims to focus on how the perception of discrimination changes through the mediation effect of various leisure activities between the characteristic of disability and perception of discrimination. This research is based on the 2005 survey of the disabled conducted by the Korea Institute for Health and Social Affairs, which studied 1,241 seniors over 65 with physical disabilities. The results of the study are as follows. First, the type of disability, duration of disability, and IADL are the influencing factors to the relation between the characteristic of disability and individual perception of discrimination. Second, the type of leisure activities was influenced by the characteristics of their disability. Especially, the degree of IADL was statistically significant in choosing the type of leisure. Third, leisure activities with specific purposes, such as amusement and self-development, have only partial mediation effect on the relation between the characteristic of disability and individual perception of discrimination.

• Korean Journal of Construction Engineering and Management
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• v.14 no.5
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• pp.164-174
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• 2013

It has been seriously difficult to create demand of modular construction because Korean modular method has been considered as container house or lightweight steel house. Actually, barrier factor of modular construction for activation was difficult to produce modular continuously in factories based on stable amount of demands. So, this research found successive factors of modular construction and proposed the method of demand creation through a plethora of case analysis by building types. In addition, this research found the scale of modular potential market. Owners will be able to use this strategy that is proposed in this research when they make a decision about construction system. Also, the modular construction can make potential market in Korea. As a result, modular system producer can make their business strategies and make continuous demand by conjugating the method of creating demand for modular construction which is proposed in this research.

• Journal of Korean Library and Information Science Society
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• v.35 no.1
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• pp.1-17
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• 2004

Most web portals provide a web directory service which selects and classifies web sites according to their subject matter. In order to investigate the directory access behavior of general Korean web users, this study analyzes directory access logs of NAVER, a major Korean web search engine. This study suggests a methodology to classify the total sessions into six different session types. This study also discusses directory access behaviors of the NAVER users by examining the distribution of sessions according to session types, the lengths of navigation within a session, and the most frequently visited categories. It is expected that this study could contribute to the development of more effective web directory services.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.39 no.6
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• pp.933-943
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• 2019

The purpose of this study is to identify determinants for preferred funeral methods depending on socio-economic characteristics. In South Korea, the Act on Funeral Services, Etc. categorizes funeral methods into burial, inurnment, and natural burial. This study empirically analyzes how and what socio-economic characteristics affect choices among these three categories. Data is collected from Social Survey 2017 and funeral facilities in the country. The data to be analyzed is developed in terms of a hierarchy which puts the burial and cremation methods in an upper class and the inurnment and natural burial methods in a lower class. Based on this data, a nested logit model is employed to conduct empirical analysis. The analysis indicates that those characteristics that have a statistically significant influence on preferred methods include gender, age, householder, marriage, satisfaction with life, class awareness, monthly income, housing type, housing tenure type, and living in city area. Each variable's modulus of calculated direct and cross elasticity need to be used to analyze the outcome of a nested logit model. In this study, the modulus of direct and cross elasticity are determined for the significant variables. The calculated direct elasticity is applied to analyze the likelihood of choosing each funeral method when there are changes in the significant variables. When a particular method has been selected, on the other hand, the cross elasticity is utilized to analyze changes to the likelihood of choosing the other methods. One of the most notable results is related to natural burial. In order to meet the demand for natural burial, it is necessary to provide more burial sites and raise awareness of natural burial. This will facilitate the efficient use of national territorial space.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2005.10a
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• pp.165-174
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• 2005

본 논문에서는 2개의 오프라인 기반의 사이버대학과 2개의 순수 온라인 기반의 사이버대학을 대상으로, 각 대학의 이동성매체 도입의 차이점과 해당 대학의 학습자와, 교수자의 이동성매체를 통한 서비스 요구사항들이 정보제공자와 어떠한 격차를 보이는지에 대한 요구격차분석을 수행하였다. 이를 통해서, 이동성매체 도입에 따른 서비스 요구를 범주화하고 사이버대학의 이동성매체 도입 유형모델을 제시 하였다. 심층면담에 근거한 질적 연구 방법을 통해서, 사이버대학의 이동성매체 도입에 대한 교수-학습자와 정보제공자 간의 서비스 요구를 9가지 범주(컨텐츠 품질, 적시적 인포메이션 서비스, 교수학습자간 커뮤니케이션, 저작권 문제, 서비스 접근성, 서비스이해도, 서비스 선호도, 서비스 표준화, 교수-학습자와 정보제공자간의 컨센서스)로 도출하였다. 또한 인터뷰 결과의 분석을 통해서, 4개의 사이버대학이 중요시 하는 서비스 요구의 범주가 상이한 것을 확인할 수 있었다. 이를 토대로 사이버대학의 이동성매체 도입의 유형을 '요구적극 반영형', '신중도입 검토형', '경쟁적 도입 반영형', '요구소극적 반영형'으로 분석하였다.