• Culinary science and hospitality research
• /
• v.19 no.5
• /
• pp.146-157
• /
• 2013

The main purpose of this study was to investigate restaurant servers' perceptions of Asian customers in the U.S. based on physical appearance. Servers' tipping expectation and intention to give quality service were measured by manipulated photographs featuring three aspects of physical appearance (i.e., gender, attire, obesity). Repeated-measures ANOVA was performed to compare eight conditions created by these combinations of three physical appearance factors. The results showed that servers' tipping expectation and intention to give quality service differed according to Asian customers' physical appearance, and the relationship between attire and gender was also found. The research findings are expected to provide managers with guidelines that offer equitable service.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.16 no.2
• /
• pp.163-175
• /
• 2014

The purpose of this study was to investigate the effect of self-efficacy and appearance interest on appearance management and clothing purchase behavior of new silver generation. The research method was a survey method using a questionnaire. The subjects were 300 new silver woman(aged from 50 to 64) living in the large city. Statistical analysis methods were factor analysis, Cronbach's ${\alpha}$ and multiple regression analysis. The results of this study were as follows. The self-efficacy factor divided into three categories including self-control efficacy, social self-efficacy and physical self-efficacy. And appearance interests were divided into four categories including weight control interest, outfit management interest, interest in clothing and disinterest in appearance. Self-efficacy had significant effect on various appearance interests. Especially physical self-efficacy was the important factor which could describe the appearance interests more effectively. Self-efficacy and appearance interests had significant effect on appearance management and clothing purchase behavior. Social self-efficacy could describe more appearance management behavior, while on the other side self-control efficacy could describe the clothing purchase behavior more effectively.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.16 no.4
• /
• pp.63-77
• /
• 2014

The purpose of this study was to investigate the effects of sociocultural attitudes toward appearance and objectified body consciousness on male consumer' appearance management behavior. The subjects were 648 males aged from 20 to 59 years old, and the questionnaire consisted of sociocultural attitude toward appearance, objectified body consciousness, appearance management behavior, and subject' demographic characteristics. The data were analyzed by descriptive statistics, Cronbach's ${\alpha}$, factor analysis, and regression analysis. The results were as follows. Three dimensions(appearance importance awareness, slimness importance awareness, and internalization) were emerged on sociocultural attitude toward appearance. Three dimensions(body shame, body surveillance, and control belief) were emerged on objectified body consciousness. Five dimensions(skin, hair, body, fashion, and plastic surgery management) were emerged on appearance management behavior. In sociocultural attitude toward appearance dimensions, appearance importance awareness and internalization had important effects on appearance management behavior. In objectified body consciousness dimensions, body shame and control belief had important effects on appearance management behavior. This results concluded that sociocultural attitude toward appearance and objectified body consciousness are important variables to understand on male consumer' appearance management behavior.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.31 no.4 s.163
• /
• pp.624-632
• /
• 2007

The purpose of this study is to analyze whether a degree of media and appearance concern have an effect on appearance management of workers, and to analyze difference of appearance management with worker's men and women. A survey was conducted from September 20 to October 2 in 2006, among worker's men and women. The 538 subjects were used to statistics, and the statistical analysis methods were frequency analysis, reliability analysis, factor analysis, t-test, and multiple regression analysis. First, a degree of media concern factors were determined to be media-advertisement concern, media-information concern. And a degree of appearance concern factors were determined to be appearance-styling concern, appearance-management concern. Second, a degree of media and appearance concern factors had an effect on appearance management of workers. Therefore, the more a degree of media and appearance concern was higher, the more appearance management was higher. Third, worker's women than men were shown to have many concern about media, appearance concern and appearance management.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.43 no.1
• /
• pp.81-94
• /
• 2019

Social media is an essential part of everyday life in modern society and plays an important role in communicating the ideal body image. With the increased prevalence and high popularity of social media, the problems associated with the addictive use of social media have become a social issue. Utilizing social comparison theory, this study examined (1) the effect of appearance related photo activities on body satisfaction through appearance comparison and (2) the moderating effect of Instagram addiction in relationships among appearance related photo activity, appearance comparison, and body satisfaction. We tested the proposed relationships between research variables using multi-group structural equation modeling analysis on a sample of 346 young female Instagram users. The sample was divided into two groups of high and low addicted Instagram users. The results of this study showed that the appearance related photo activity positively influenced appearance comparison for both high and low addiction groups. For the high addiction group, the effect of appearance comparison on body satisfaction was not statistically significant; however, this relationship was significant and negative for the low addiction group. A significant moderating effect of Instagram addiction was found in the relationship between appearance related photo activity and appearance comparison.

• Journal of Digital Convergence
• /
• v.16 no.8
• /
• pp.401-411
• /
• 2018

The purpose of this study was to investigate appearance concern, attitude toward cosmetic surgery, self-esteem, quality of life, and to identify affecting factors of quality of life on elderly women. The subjects consisted of 162 elderly women in the G city. The variables were measured using questionnaires, analyzed using descriptive statistic, ${\chi}^2-test$, t-test, ANOVA, Pearson correlation coefficient, and multiple regression analysis. The appearance concern, attitude toward cosmetic surgery were not significant difference in 60s and 70s. Quality of life was significant difference in 60s and 70s. Factors influencing quality of life in 60s were self-esteem, perceived health status, and explanation of quality of life is 39.1%. In 70s were self-esteem, level of education, and explanation of quality of life is 41.7%. These results suggest that it is necessary for aging preparation education included appearance concern and should be made to develop program to improve quality of life.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.16 no.1
• /
• pp.354-364
• /
• 2015

This study examined the effect of sociocultural attitudes toward the appearance of depression and psychological well-being of fitness in adult women. The subjects of this study consisted of 472 healthy adult woman. The used instruments were Jung (2011) for measuring the sociocultural attitudes toward appearance scale, Seo (2006) for measuring the depression scale, and Yang (2000) for measuring the psychological well-being scale. The data was analyzed by exploratory factor analysis, reliability analysis, correlation analysis and multiple regression analysis. The results are as follows. First, among the subscales of sociocultural attitudes toward appearance, stress positively influenced depression. Second, among the subscales of sociocultural attitudes toward appearance, internalization-general negatively influenced hedonic enjoyment, self-realization, and a feeling of flow, but information positively influenced it. In addition, internalization-athlete positively influenced the feeling of competence, self-realization. Third, depression negatively influenced hedonic enjoyment, self-realization, and the feeling of flow.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.15 no.11
• /
• pp.6484-6491
• /
• 2014

The human's basic desire for aesthetics, which has existed along with human history, has been more individualized and diversified according to the progress of modern economic social change. In the case of men, who have a relatively higher connection and experience of mass media compared to women, there is a characteristic to apply and utilize information acquisition and share appearance management quickly on the media. This paper classified and arranged the image and characteristics of the modern male image analyzed the relationship between men's appearance management and information exploration. In addition, exploration relation per information medium was considered by dividing the men's appearance management behavior and characteristics into make-up, hair management, skin care, hands and feet care, and plastic surgery. This appears to be useful for the industrial group, e.g. beauty treatment, cosmetics, hospital, etc. as advertisement marketing information.

• 한국벤처창업학회:학술대회논문집
• /
• 2017.11a
• /
• pp.171-174
• /
• 2017

오늘날 경제 성장의 발전은 현대인의 삶의 여유를 가져오게 되었으며, 그 중 뷰티산업의 발전은 국가 주력의 산업으로 발전하게 되었다. 이에 뷰티산업의 구성원인 여성의 사회진출의 기회가 증가 되었고, 이로 인해 여성들은 사회 적응을 위한 하나의 방법으로 외모적인 경쟁력을 가져야 했다. 외모에 대한 관심은 물론 매스미디어의 증가, 사회적, 문화적 분위기, 미용기술의 발달 등을 들 수 있다. 외모의 사전적의미로는 겉으로 나타나는 모습으로 외모관리를 위한 영역으로 피부 관리를 꼽을 수 있다. 피부 관리는 미에 관한 현대 여성의 관심의 증가로, 시간과 비용을 투자하여 외적으로 보여주는 관리로서 외모관리의 대표적 부분으로 중요시 되어오고 있다. 피부의 건강관리는 인식도 중요하고 실천도 중요하다. 그러나 인식과 실천의 관계를 구체적으로 연구한 논문은 부족한 실정이다. 특히 성인여성들을 대상으로 건강관리 인식과 실천을 연구하여 피부건강 관리에 대한 올바른 방안을 제시해준 논문이 필요하다고 생각하여 본 연구자는 이 논문을 설계하게 되었다. 본 연구의 조사대상은 서울지역에 거주하는 20세 이상 60세 미만의 신 성인여성을 대상으로 2017년 5월 02일부터 7월 30일까지 2달 동안 설문조사를 실시하였다. 모집단은 서울지역에 사는 성인 여성을 대상으로 총 400부의 설문지를 배포하였다. 그 중 응답이 불량한 사람 49부를 제외되고 351부가 최종 자료로 사용하였다. 연구 결과는 다음과 같다. 첫째, 조사대상자의 인구통계학적 특성을 알아본 결과, 연령은 '21-30세'가 85.2%로 가장 많았고, 결혼 상태는 '미혼'이 89.5%, 직업은 '학생' 67.0%, 최종학력은 '대학교 재학/졸업'이 68.1%, '가계의 월 소득은 '200만원 미만'이 71.8%로 가장 많이 소비되는 것으로 나타났다. 이상은 이혜원 (2009)의 논문과 같이 연령이 낮을수록 피부인식이 높아지며, 이들은 잠정고객으로서 피부 건강에 대한 비용을 높게 지불한다는 결과와 유사하다. 피부 관리실의 특성은 다음과 같다. 피부유형은 '복합성'이 47.6%, 적정 피부 관리 횟수는 '주 2회'가 32.5%, 적정 1회 피부 관리 비용으로는 '5만 원 이하'가 가장 많았으며, 피부 관리의 목적으로는 '여드름관리'가 32.8%, 피부 관리에서 중요하게 인식하는 부분으로는 '생활습관'이 79.8%로 대부분이었고, 피부의 유해요인으로는 '스트레스' 42.7%로 가장 높게 나타났다. 이상은 유유정(2013), 장은영(2013)와 같이 생활습관과 스트레스가 피부 관리에 영향을 준다는 결과와 유사하다.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.20 no.3
• /
• pp.386-393
• /
• 2019

This study was conducted to investigate the influence of ego-resilience, appearance satisfaction and career motivation on nursing students' job seeking stress. Subjects were 188 nursing students. data were analyzed using descriptive statistics, Independent t-test, ANOVA, Pearson's correlation coefficient, multiple regression with SPSS/WIN 22.0. The degree of job seeking stress was $2.23{\pm}0.64$. there were negative correlation between job seeking stress and ego-resilience(r=-.353, p<.001), appearance satisfaction(r=-.261, p<.001), career motivation(r=-.289, p<.001). The factors influencing job seeking stress were ego-resilience, appearance satisfaction. These factors explained 21.0% of the variance. These results suggest that development of practice program to reduce job seeking stress and survey about various factors influencing job seeking stress of nursing students'.