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http://dx.doi.org/10.5762/KAIS.2014.15.11.6484

Relationship between Appearance Management Behavior and Information Search of Male Workers  

Kim, Hye-Kyun (Department of Beauty Design Management, Woosong University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.15, no.11, 2014 , pp. 6484-6491 More about this Journal
Abstract
The human's basic desire for aesthetics, which has existed along with human history, has been more individualized and diversified according to the progress of modern economic social change. In the case of men, who have a relatively higher connection and experience of mass media compared to women, there is a characteristic to apply and utilize information acquisition and share appearance management quickly on the media. This paper classified and arranged the image and characteristics of the modern male image analyzed the relationship between men's appearance management and information exploration. In addition, exploration relation per information medium was considered by dividing the men's appearance management behavior and characteristics into make-up, hair management, skin care, hands and feet care, and plastic surgery. This appears to be useful for the industrial group, e.g. beauty treatment, cosmetics, hospital, etc. as advertisement marketing information.
Keywords
Appearance Management Behavior; Information Search; Media; Characteristic;
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