• Title/Summary/Keyword: 와인 관여도

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Research on the Differences of Selection Attribute according to the Involvement of Wine Consumers (와인 소비자의 관여 수준에 따른 선택 속성 차이에 관한 연구)

  • Cho, Soo-Hyun;Choi, Hyun-Jung
    • Culinary science and hospitality research
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    • v.15 no.1
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    • pp.240-253
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    • 2009
  • While the concept of involvement has long intrigued marketing researchers, its application to the case of wine purchase behavior has been limited in Korea. In particular, little research has attempted to assess the outcome of the consumer's choice of wine based on the types of consumers(outsider, beginner, lover, specialist) relevant to the involvement. Therefore, the aim of this study was to investigate how they use different cues to make a wine purchase decision according to the types of wine consumers and in relation to the consumer's involvement levels. A questionnaire was organized and distributed widely to 380 of various wine consumers. 370 surveys were completed and 350 usable data(male: 49.1%, female: 50.9%) were obtained and analyzed with the SPSS package(13.0) program. We found that specialist of wine, lover of wine, and the high level involvement group have significant difference in selecting wine. It is suggested that a wine class program should be offered at a wine bar for newcomers in order to make them more interested in wine and promote various wine marketing events(for example, a music concert at the wine bar) particularly for high involvement level consumers to help increase wine consumption.

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Effects of Wine Selection Attributes on Satisfaction and Repurchase Intention -Focused on the Moderating Effect of Wine Involvement- (와인 선택속성이 만족도 및 재구매의도에 미치는 영향 -와인 관여도의 조절효과를 중심으로-)

  • Song, Kyong-Suk
    • The Journal of the Korea Contents Association
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    • v.12 no.5
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    • pp.431-446
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    • 2012
  • In this study, a survey was carried out on wine consumers over age 20 experienced in wine purchase and drinking from December 1 through December 31, 2011 with the object of figuring out the effects of wine selection attributes on satisfaction and repurchase intention, and making an empirical analysis of the difference depending on involvement in wine. The findings of this study are summarized as follows. The effect of wine selection attributes on satisfaction showed that price, label and wine characteristic had a significant positive effect on satisfaction. The effect of wine selection attributes on repurchase intention showed that locality, price, and wine characteristic had a significant positive effect on repurchase intention. For wine attributes affecting satisfaction, the wine involvement moderated the relationship between locality, price, and satisfaction of wine attributes. And for wine attributes affecting repurchase intention, the wine involvement moderated the relationship between label and repurchase intention of wine attributes. In other words, local characteristics and reasonable prices of the cultivation areas for wine, and indigenous characteristics of wine in quality itself supported the existing preceded findings. And these findings showed the characteristics in that the wine involvement moderates satisfaction and repurchase intention.

Experimental and numerical study on the flow characteristics of circular pipe (원형관의 흐름특성에 관한 실험적 및 수치모의 연구)

  • Bynugjoo Kim;Hongjoon Shin;Joongcheol Paik
    • Proceedings of the Korea Water Resources Association Conference
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    • 2023.05a
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    • pp.294-294
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    • 2023
  • 보나 댐에 설치된 배수관이나 지하에 매설된 상하수도관과 같이 물을 운반하기 위한 관로 뿐만 아니라 유류를 운송하는 관, LPG와 같은 기체를 운송하는 관처럼 유체를 운송할 때 다양한 관로를 사용한다. 그 중 사용범위나 제작에 대한 용이성 등에 의해서 원형관이 주로 사용된다. 따라서 위와 같은 원형관 내의 관수로 흐름분포에 대한 연구는 아주 중요하며 필요하다. 원형관 내 흐름분포는 관에 연결된 펌프 혹은 수조나 저수지의 수위에 의한 관내 압력에 의해 지배되어지며, 관 내부 표면의 거칠기나 관의 꺾인 정도 등 다양한 요인에 영향을 받는다. 본 연구에서는 일반적인 실험결과를 도출하기 위하여 직선의 원형관을 대상으로 실험과 수치모의를 동시에 수행한다. 실험은 높이 3m, 길이 4.5m, 폭 1.5m 수조의 바닥에서부터 0.45m 위에 위치한 1.8m 길이의 아크릴 재질의 원형관이 설치된 수조에서 진행되었으며, 수치모의 또한 동일한 규모에서 수행되었다. 수조의 수위를 변화시켜 여러가지 레이놀즈 수에 따른 관 내 흐름의 변화에 대하여 분석하는 것이 목적이며, 실험결과와 수치모의 계산결과 간의 비교검증을 통해 분석한다. 이 연구에서는 난류의 영향을 RANS(Reynolds-averaged Navier-Stokes)와 LES(large eddy simulation)을 혼합한 형태인 Hybrid RANS/LES 모형 중 하나인 DES(detacged-eddy simulation)기법을 이용하여 해석함으로써, 빠른 유속으로 인한 관 내의 강한 와(eddy)에 대한 효과를 예측하는데 한계가 있는 RANS 모형과 벽면근처에서의 흐름 해석을 위해 굉장히 높은 격자해상도가 요구되어 계산적 비용 측면에서 효율이 떨어지는 LES 모형의 한계를 극복하고자 한다. DES 모형은 벽에서 떨어진 와에 대하여 LES로 직접해석하고, 벽 근처에서의 흐름에 대해선 난류모형을 통해 모델링함으로써 벽 근처 계산격자와 계산량을 줄이면서 LES와 비슷한 결과를 얻을 수 있다. 실험결과와 수치모의 계산결과 사이의 비교검증을 통하여 관 내 흐름에 대한 수치모의의 적용성을 평가하고 실험에서 측정하기 어려운 난류강도와 압력변동의 상세한 특성을 수치모의를 통해 분석함으로서 관 내 흐름특성에 대하여 자세히 분석하였다.

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Anatomical Comparison between Compression Wood and Opposite Wood in a Branch of Ginkgo biloba L. (은행나무 지재(枝材)의 압축이상재(壓縮異常材)와 대응재(對應材)에 관(關)한 해부학적(解剖學的) 특성(特性) 비교(比較))

  • Eom, Young-Geun
    • Journal of the Korean Wood Science and Technology
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    • v.19 no.3
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    • pp.77-85
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    • 1991
  • 은행나무 지재(枝材)에 발달(發達)하여 있는 압축이상재(壓縮異常材)와 대응재(對應材)의 해부학적(解剖學的) 특성(特性) 차이(差異)를 조직(組織) 및 그 구성요소(構成要素)의 크기 면에서 서로 검토(檢討) 비교(比較)하였다. 조직적(組織的)인 특성(特性)으로는 압축이상재(壓縮異常材)가 연륜폭(年輪幅), 횡단면상(橫斷面上) 가도관(假導官) 형상(形狀) 및 방사조직(放射組織) 비례상태(比例狀態), 세포간극(細胞間隙), 가도관(假導官) 선단(先端)의 굴곡(屈曲), 나선열(螺旋裂) 및 접선단면상(接線斷面上)의 방사조직(放射組織) 형상(形狀) 면에서 대응재(對應材)와 차이(差異)를 나타냈으며 구성요소(構成要素)의 크기에 있어서는 가도관(假導官)의 벽후(壁厚) 및 접선직경(接線直徑), 단열(單列) 방사조직(放射組織)의 높이, 이열방사조직(二列放射組織)의 수(數) 및 방사조직(放射組織) 밀도(密度) 면에서 압축이상재(壓縮異常材)가 대응재(對應材)와 차이(差異)를 나타내는 것으로 여겨졌다.

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Pool Boiling Performance of Enhanced Tubes for the Generator of an Absorption Chiller (흡수식 냉동기 재생기용 고성능 전열관의 풀비등 성능)

  • Sim, Yong-Sub;Kim, Nae-Hyun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.3
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    • pp.1684-1691
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    • 2015
  • For performance improvement and compactness, usage of enhanced tube is inevitable. However, studies on enhanced tubes for generator is very limited. In this study, pool boiling tests were conducted for 7 heat transfer tubes. Test range covered pressure 7.38~101.3 kPa and heat flux $20{\sim}40kW/m^2$. Results show that boiling heat transfer coefficient increases as pressure or heat flux increases. Under atmospheric condition, high heat transfer coefficients were obtained for notched fin and low fin tubes(225% and 202% of the 19.0 mm smooth tube, which yielded the lowest heat transfer coefficient). As pressure decreased, high heat transfer coefficients were obtained for a low fin tube(290% and 288% of the 19.0 mm smooth tube at 12.34 and 7.38 kPa).

Effect of Water Quantity in Pot on Growth of Some Wood Plant by Water Flooding Culture (몇 가지 목본식물의 담수 재배 시 용기 내 관수량이 식물의 생육에 미치는 영향)

  • Song, C.Y.;Moon, J.Y.
    • Journal of Practical Agriculture & Fisheries Research
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    • v.21 no.2
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    • pp.49-58
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    • 2019
  • This study aimed to determine of water quantity in pot for water flooding culture of Pinus thunbergii Parl., Chaenomeles japonica Lindl. ex Spach and Osmanthus fragrans Lour. The survival rate of P. thunbergii Parl. and C. japonica Lindl. ex Spach in the water quantity in pot 60% or 40% was 100% and the rate of O. fragrans Lour. in the 60% or 40% water was 90.0% or 93.3%. However the survival rate of the 100% water was less than 90% in P. thunbergii Parl, C. japonica Lindl. ex Spach and less than 60% was in O. fragrans Lour. The increasing rate of plant height for P. thunbergii Parl. in the water quantity in pot 40% or 60% was above 50%, and the C. japonica Lindl. ex Spach or O. fragrans Lour. was above 90%. However the increasing rate of plant height in the water 100% was less then the others as a 38.2%, 65.4% or 66.7% in respectively in P. thunbergii Parl., C. japonica Lindl. ex Spach and O. fragrans Lour. The increasing rate for leaf number for P. thunbergii Parl. in the water quantity 40% or 60% was above 80%, and the C. japonica Lindl. ex Spach or O. fragrans Lour. was above 70%, however the 100% water was below 60% in all treatment. Therefore, the survival rates in some woody plants of the 40% or 60% water in the pot was above 90% and the plant growth of plant height, plant width, leaf number or fresh weight was proper increased. But the survival rates and growth of the 100% water in the pot was decreased

An Analysis of Investigation Movies of S/C Vent Area in the Unit 2 Reactor Building Basement floor of Fukushima Daiichi Nuclear Power Plant (후쿠시마 제 1 원자력발전소 2 호기 원자로 건물 지하의 S/C Vent 관 조사영상 분석)

  • Cho, Jai-Wan;Jeong, Kyung-Min
    • Proceedings of the Korea Information Processing Society Conference
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    • 2013.05a
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    • pp.311-314
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    • 2013
  • 본 논문에서는 일본의 (주) 동경전력이 공개한 후쿠시마 제 1 원자력발전소 2 호기 원자로건물 지하에 위치한 S/C (Suppression Chamber) 주변의 Vent 관 조사 동영상들을 분석하였다. S/C 는 donut (환형) 모양의 구조물로 PCV (격납용기) 와 연결된 8 개의 Vent 관을 통해 원자로의 압력을 억제한다. 후쿠시마 사고 원자로의 용융 핵연료를 인출하기 위해서는 원자로 압력용기 및 PCV에 물을 채워서 방사선 선량율을 떨어뜨려야 한다. 물을 채운 후에 누설이 되면 안되기 때문에, PCV 와 S/C 사이에 연결된 Vent 관에 대한 방사능 오염수의 누설지점을 찾는 것이 중요하다. 이를 위한 사전공정으로 (주) 도시바의 4 족보행 로봇 탑재 카메라를 이용하여 8 개 Vent 관 모두를 육안 검사하였다. (주) 동경전력이 공개한 영상을 분석한 결과 고선량 감마선에 의한 Speckle 들이 관측되었다. 본 논문에서는 이러한 Speckle 분포의 특성을 분석하여 S/C 와 PCV 를 연결하는 8개 Vent 관중 방사능 오염물질이 많은 곳을 특정하고자 하였다.

Structural Analysis about Influencing Factors to Purchase Intention in Electronic Commerce (전자상거래에서 구매의도 영향변수 간의 구조분석)

  • 김창호;심완섭
    • The Journal of Information Technology
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    • v.3 no.3
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    • pp.135-152
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    • 2000
  • This study intents to discover the variables impacting consumer's purchase intention through the electronic commerce based on concerning the Flow experience in an environment using computer as a medium and furthermore it is based on a premise that its influence on purchase intention can vary. The following are the synopsis and findings of our analysis. First, analyzing the awareness of perceived risk and level of involvement depending on the level of skill and challenge, which are conceptual structural dimensions, we found that, the higher the level of skill, the lower the awareness of perceived risk, and for challenge, the level of involvement increased. Second, since the sense of perceived risk, level of involvement and purchase intention had a negative influence and were found to have cognizable relationship with one another statistically, this has negative impact on the level of involvement depending on the level of sense of perceived risk in electronic commerce. Third, analyzing the purchase intention depending on the level of involvement, we found out it has a highly positive influence on purchase intention. Furthermore, the level of involvement and purchase intention were found to be closely related to each other.

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