• Title/Summary/Keyword: 온-오프라인

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Fraud Detection System in Mobile Payment Service Using Data Mining (모바일 결제 환경에서의 데이터마이닝을 이용한 이상거래 탐지 시스템)

  • Han, Hee Chan;Kim, Hana;Kim, Huy Kang
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.26 no.6
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    • pp.1527-1537
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    • 2016
  • As increasing of smartphone penetration over the world, various mobile payment services have been emerged and fraud transactions have drastically increased. Although many financial companies have deployed security solutions to detect fraud transactions in on/off-line environment, mobile payment services still lack fraud detection solutions and researches. The mobile payment is mainly comprised of micro-payments and payment environment is different from other payments, so mobile-specialized fraud detection is needed. In this paper, we propose a FDS (Fraud Detection System) based on data mining for mobile payment services. The method of this paper is applied to the real data provided by a PG (Payment Gateway) company in Korea. The proposed FDS consists of two phases; (1) the first phase is focused on classifying transactions at high speed (2) the second is designed to detect abnormal transactions with high accuracy. We could detect 13 transactions per second with 93% accuracy rate.

Utilization of Mobile New Media based on Video Curation (동영상 큐레이션 기반 모바일 뉴미디어의 활용)

  • Cho, Kwangmoon
    • Journal of Internet of Things and Convergence
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    • v.6 no.2
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    • pp.51-56
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    • 2020
  • In this paper, we developed a mobile new media solution that enables e-commerce shopping mall operators, band operators, and YouTube creators to create synergies in online and offline promotion by posting related video contents on the media in addition to their own videos. By providing videos in the field of the platform without directly searching for them, it is possible to provide users with a new type of marketing means that can promote their platform while providing interest and information. Prospective creators at home and abroad who produce video can upload their own video in addition to YouTube and afreeca TV, such as the open market for video, and use independent and free charging systems to manage independent customer relationship management(CRM), self-branding, and content management. It will be possible to utilize mobile-based new media equipped with a system.

발명하는 사람들-제50호

  • Han, Mi-Yeong
    • The Inventors News
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    • no.50
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    • pp.1-16
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    • 2006
  • '제1회 여대생 발명캠프' 성황리에 마쳐/'발명으로 풍성한 가을을 맞이하시길'/IT기업, 국내 특허 30% 이상 넘었다/레이저 프린터 특허출원, 프린터 분야 중 최다/피부 보호하는 자외선 차단제, 특허출원 꾸준히 증가/액정표시장치 관련 특허 지속적 증가/진공청소기, 첨단 기술로 혁신 꾀해/소멸특허정보, 온.오프라인 제공/발명 지도자 양성 연수, 온라인에서 이루어진다/검색율증가로 활발한 지재권 활동 기대/'2006상표-디자인 전시회'/표준기술특허로 신제품 개발 쉬워져/김광림 전 차관, 세명대 총장에 취임/영양 살린 '기능성 국수' 눈길 끌어/특허청, 포스코와 혁신 파트너십 체결/한국특허정보원, 성과 관리제 도입으로 경영 성과 극대화/특허청, 상반기 미국 국제특허출원 심사 1백18건 유치/중소기업 48%, 고액 기술이전비 '지불 가능'/특허청, 고객눈높이 맞춘 민원서비스 제공/모범명세서 첨부제도로 특허 받기 쉬워져/'여성 발명인의 축제' 개최/'제5회 전국 대학발명 경진대회'/'미스터 차우' 둘러싼 상표권 분쟁 치열/외환은행, 외국인 근로자 해외송금서비스 특허 획득/재난 방지 시스템 구축 핵심기술, 특허출원 증가/비밀디자인 청구기간 확대/이젠, 여름용품 정리할 때/역사 속의 발명품/하루 10분 발명교실/특허Q&A/한경희 (주)한경희 생활과학 대표이사/특허청, 수해복구에 두 팔 걷고 나서/무선환경에서의 저작권보호 관련 외국인출원 급증/아이디어 착상 및 발명 기법/다림질 편하게 하는 요령 10가지/발명을 통한 사업화, 시대의 흐름과 인간의 마음을 담아야/스텐서의 전자레인지/3차원 구조물 만들수 있는 나노종이 개발/애플, 크리에이티브에 1억불 지급/흰 우유에 꽂으면 딸기맛 나는 '퍼니스토로우'/한올제약, 씹는 비만 치료제 특허 취득/음성군, 기술로 복숭아 털 알레르기 잡았다/향기로 소비자 마음을 사로잡는다/'독일 국제 아이디어.발명.신제품 전시회'/한국여성발명협회 회원사 발명품 가이드/코네쥬얼리, 우선심사 통해 특허등록/

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Effect of On/off-line Acquaintance's Recommendation Message on Product Attitude and Purchase Intention (온·오프라인 지인의 추천메시지가 제품태도와 구매의도에 미치는 영향)

  • Lee, Jung-Woo;Kim, Mi Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.6
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    • pp.1010-1024
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    • 2016
  • This study identifies the influence of on/off-line acquaintances' recommendation messages on fashion product attitude and purchase intention on the online purchase of fashion products in two-sided word of mouth situations as well as compares the difference in influence according to bond-base with equidistance. This study was conducted for one month on university students in their 20s who were believed to be active in smartphone use. Out of the collected 174 copies of the questionnaire, 162 copies were used for analysis. The questionnaire was classified into online and offline recommendation messages of an acquaintance. We present two-sided fashion product reviews made similar to the type found in an actual shopping mall web-site. As for analysis, confirmatory factory analysis, structural equation modeling, and multi-group analysis were conducted using AMOS 19.0. The analysis results are as follows. First, on/off-line acquaintances' recommendation messages had significant influences on product attitude in the situation where two-sided reviews on fashion products were presented; however, those messages did not influence purchase intention. Recommendation messages positively increased product attitude and enhanced purchase intention if acquaintances' recommendation messages were mediated between on/off-line acquaintances' recommendation messages and purchase intention. Consequently, a mediating effect on product attitude was revealed. Second, there was no difference between online acquaintances and offline acquaintances in terms of the influence of acquaintances' recommendation messages on product attitude and purchase intention, in the situation where two-sided reviews were presented on online fashion products. Therefore, no control effect according to the type of acquaintance was confirmed.

A Study on the Current State of the Presidential Archives and the Private Presidential Foundation (국내 통합 대통령기록관 및 민간 대통령 기념재단의 대통령기록물 서비스 현황 연구)

  • Lee, young ji;OH, gaeyoun;Jung, sang jun;Youn, Eun Ha
    • Journal of Korean Society of Archives and Records Management
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    • v.18 no.4
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    • pp.69-97
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    • 2018
  • This study is a basic study for the comparison and analysis of the current status and service of the Unified Presidential Archives and the civilian memorial hall, which manages the country's presidential records. For this purpose, the Presidential Archives and individual private memorial halls were surveyed on the current status of records, online and off-line services, and legal and institutional records. Based on this, the study analyzed the characteristics and differences of the Unified Presidential Archives and individual private memorial halls. This study is meaningful in that it attempted to compare and analyze the characteristics of the Unified Presidential Archives and individual private memorial halls and that the two agencies sought basic research to develop cooperative relations.

The Current Status Regarding the Use of Music for Bereavement Care and the Program Coordinators' Perception in Hospice and Palliative Settings in South Korea (국내 호스피스·완화의료 기관 내 사별돌봄을 위한 음악 활용 현황 및 프로그램 코디네이터의 인식)

  • Kim, Jisoo;Lee, Jin Hyung
    • The Journal of the Korea Contents Association
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    • v.18 no.11
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    • pp.258-266
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    • 2018
  • The purpose of this study was to investigate the current status and the perception of hospice and palliative care program coordinators regarding the use of music in bereavement care in Korea. Both on-line and off-line questionnaires were distributed to program coordinators in 91 institutions, and 54 responses were analyzed by descriptive statistics and Mann-Whitney U test. Even though 92.6% of the participants currently provide a form of bereavement care and 51.9% utilize music as a part of their bereavement program, only 20.3% indicated that their bereavement programs were adequate to address the issues involved, suggesting a need for improvement. As the perceived necessity of bereavement care(4.52) and music therapy based bereavement care(4.20) were generally high, this study supports the need for further development of both forms of bereavement care in Korea.

The Relationship between Perceived Justice and Customer Attitude in an Integrated On·Offline Commerce : Focusing on the Moderation Effect of Commerce Industry Type (통합된 온·오프라인 상거래에서 지각된 공정성과 고객태도 간 관계 : 상거래 산업유형의 조절효과를 중심으로)

  • Moon, Yunji
    • Journal of Information Technology Applications and Management
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    • v.26 no.2
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    • pp.41-60
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    • 2019
  • O2O(Online-to-Offline) commerce, a kind of multi-channel, is used in various industries such as accommodation, food and beverage, transportation, and real estate. The O2O commerce, a channel of integrating online and offline, overcomes the limitations of traditional online commerce, where a customer made a purchase decision without direct experience. Despite this advantage of O2O, if the online-offline channel is not effectively linked, customer's complaints would occur due to service failure. This study, with regard to O2O service failure circumstances, intends to investigate the effect of customer's perceived justice on their emotional response, recovery satisfaction, followed by intention to repurchase. Perceived justice in this study is composed of distributive justice, interactional justice, and procedural justice. Furthermore, this study explores the moderation effect of O2O industry types in the relationship between perceived justice and emotion. An O2O industry type is classified into accommodation, food and beverage, and transportation. A hypothesized research model was empirically tested using a structural equation model. The current study collected 433 questionnaires and the target respondents are customers who have experienced service failure in O2O commerce. The empirical results showed that O2O commerce more effectively conducts service recovery strategy and causes positive customer response by integrating online and offline channel. One of the ultimate purposes of O2O service providers is to reduce the likelihood of service failures and to recover more quickly and efficiently by linking two channels rather than using a single channel. This study suggested that the O2O channel is effective in influencing customer satisfaction and loyalty by inducing customer's positive emotions in recovering service failure.

A Survey on the Use of Music by the Baby Boomer Generation (베이비부머 세대의 음악활용에 대한 조사연구)

  • Jeon, So-Won;Park, Hye-Young
    • Journal of Digital Convergence
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    • v.18 no.12
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    • pp.37-46
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    • 2020
  • The purpose of this survey was to examine the trend, purpose, and overall needs on the use of music by the baby boomer generation. On 87 participants aged from 57 to 66 living in five cities of Korea, online and offline surveys were conducted. As a result, first, the baby boomer generation mostly listened to popular music on their mobile phones when taking a rest alone, and it has been confirmed that the purpose of music use was for happiness, hobby, confidence, and fulfillment in order. Second, there was shown that the baby boomer generation hope to do singing and lyric-discussion in a club setting. Third, for the purpose of music use according to genders, there was found that female participants more significantly focused on volunteering than male. It is meaningful that this study could provide basic data to develop music programs considering characteristics of the baby boomer generation.

Healthcare Robots in the New Normal era; Outlook for the Post-Corona era (뉴노멀 시대의 의료 로봇; Post-Corona 시대를 위한 전망)

  • Moon, Jeong Eun;Cho, Yong Jin
    • Journal of Digital Convergence
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    • v.19 no.2
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    • pp.509-514
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    • 2021
  • The pandemic of COVID-19 is driving the demand for non-face-to-face diagnosis, observation, and treatment in the healthcare environment, which has led to increased interest in helathcare robots. The authors intend to predict the direction in which the quarantine healthcare robots should be utilized in the post-corona era through analysis of national agency reports, on-offline press reports, and domestic and foreign robot company press releases. The COVID-19 pandemic has raised interest in medical robots. And there is a need to apply healthcare robots that can perform tasks such as disinfection, logistics transfer, screening tests, monitoring of patients, remote medical treatment support for isolated patients, and video calls with family members. Therefore, it is considered that future correct development and application of healthcare robots and empirical research to verify them should be continued based on sufficient consideration for various problems associated with the practical application of robots.

A study on the User Experience of Athleisure Brand Communities by Generation (애슬레저 브랜드 커뮤니티의 세대별 사용자 경험 연구)

  • Na, Hye Sook;KIm, Seung-In
    • Journal of Digital Convergence
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    • v.19 no.2
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    • pp.397-402
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    • 2021
  • The purpose of this study is to measure the satisfaction level of user experience of athlesure brand community by generation through surveys, and to derive satisfaction level according to consumption taste by generation. As a tool for measuring brand community, a questionnaire written Creating Pleasurable Interfaces Model of Stephen P. Anderson was used and was conducted focusing on women in their 10s-40s, which are the main consumers. As a result of the survey, the community participation rate and satisfaction level are significantly different depending on the consumption tendency of each generation. In addition, focused on task satisfaction was high, but focused on experience satisfaction was relatively low. It was found that there is a need for a plan to improve satisfaction based on experience for revitalization of online and offline communities in the future. Through this study, we expect the use of consumer-centered brand communities and brand communities according to the satisfaction level of consumption demand by generation and consumption preference by demand.