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http://dx.doi.org/10.20465/KIOTS.2020.6.2.051

Utilization of Mobile New Media based on Video Curation  

Cho, Kwangmoon (Dept. of Electronic Commerce, Mokpo National University)
Publication Information
Journal of Internet of Things and Convergence / v.6, no.2, 2020 , pp. 51-56 More about this Journal
Abstract
In this paper, we developed a mobile new media solution that enables e-commerce shopping mall operators, band operators, and YouTube creators to create synergies in online and offline promotion by posting related video contents on the media in addition to their own videos. By providing videos in the field of the platform without directly searching for them, it is possible to provide users with a new type of marketing means that can promote their platform while providing interest and information. Prospective creators at home and abroad who produce video can upload their own video in addition to YouTube and afreeca TV, such as the open market for video, and use independent and free charging systems to manage independent customer relationship management(CRM), self-branding, and content management. It will be possible to utilize mobile-based new media equipped with a system.
Keywords
Video; Mobile; New Media; Curation; Creator;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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