• Title/Summary/Keyword: 온라인 활동

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A Study on the Interaction between Online Public Benefit Projects and Users: Alipay's ANT FOREST Focuses on Analysis (온라인 공익 프로젝트와 사용자의 상호작용관계에 관한 연구: 알리페이의 앤트 프레스트를 분석중심으로)

  • Zhao, Xiaolong;Lian, Zexu
    • The Journal of the Korea Contents Association
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    • v.20 no.8
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    • pp.513-521
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    • 2020
  • Launched in August, 2016, the online public benefit project ANT FOREST has planted more than one hundred million trees in desertification areas and is currently continuing on with its activities. It is a fruit of online communications network development, and the public benefit project based on this puts more emphasis on the spirits of public interest rather than the investments of public services, unlike traditional public benefit activities. Hence the purpose of this study is to figure out the interaction between the users supporting the online public benefit and the public benefit progress online. The study was divided into 4 stages in order to find out the interaction, key factors for users to continue to support online public interest. First, preceeding studies on online public benefit will be reviewed to understand the characteristics of online public benefit. Second, determine the public benefit nature of ANT FOREST and investigate the project progress. Third, review the usage rate of ANT FOREST and categorize the properties of users. Fourth, interview was conducted to direct the interaction between the online public benefit project and the user. In conclusion, the online public benefit project completes the public benefit process through the user, the operator, and the supporter, the important factor connecting the energy connecting the process in cyber space and the public benefit activity in reality is the sense of participation, and the user continues the public benefit project through this sense of participation.

Empirical Study on Internet Users' Information Privacy Concerns and Information Protection Behavior (인터넷 사용자의 정보프라이버시 염려와 정보보호 활동에 대한 실증연구)

  • Um, Myoung-Yong;Rhee, Moon-Ki;Kim, Tae-Ung
    • The Journal of Korean Association of Computer Education
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    • v.18 no.1
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    • pp.69-79
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    • 2015
  • This research aims to empirically explore the antecedents that could impact on internet users' information protection behavior. 282 of sample data collected from internet users was used to test the hypotheses. The results of this research reveal that the internet users' information privacy concerns has a significant impact on self-efficacy, perceived usefulness, and information protection behavior. In addition, we found that perceived usefulness and information protection behavior are significantly influenced by self-efficacy. However, contrary to expectations, perceived usefulness has no statistically significant effect on information protection behavior. These findings provide significant implications for online companies and internet uses as well as educational stakeholders that give educations about information protection.

Factors affecting participation and achievement in wiki-based online learning (위키 기반 협력학습에서 자기효능감과 위키에 대한 불안이 참여도 및 성취도에 미치는 영향)

  • Lim, Kyu Yon
    • The Journal of Korean Association of Computer Education
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    • v.15 no.6
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    • pp.65-74
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    • 2012
  • Wiki is an online-based collaborative tool, and has been frequently used more recently as it realizes the paradigm of web 2.0 in educational context. Especially, wiki promotes collaborative knowledge building which is the major interest of this study. The purpose of this research is to investigate the relationships among academic self-efficacy, self-efficacy for group work, wiki anxiety, participation in wiki activity, and learning achievement. Fifty nine college students participated in the wiki activity, and the data from fifty three were used for the multiple regression and path analysis. The results reported that academic self-efficacy and wiki anxiety affected participation in wiki activity, and these two variables also had indirect effects on learning achievement, mediated by participation.

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The Influence of Smart Phone Dependency on Juvenile Delinquency (스마트폰 의존이 청소년 온·오프라인 비행에 미치는 영향)

  • Jeon, Youngjun;Nam, Taewoo
    • Journal of Digital Convergence
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    • v.18 no.12
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    • pp.139-151
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    • 2020
  • This study identifies the factors that influence juvenile delinquency, which has increased both offline and online. It is hypothesized that the influence of negative parenting on online and offline juvenile delinquency is mediated through smartphone dependency and personal emotional problems. In addition, the study hypothesizes that participation in cultural activities soothes the influence. Using SPSS 22.0 and AMOS 20.0 programs, we conducted a confirmatory factor analysis, a multi-mediation analysis, and a cross-group comparative analysis. The analyses found the significant mediation effect of smart phone dependence and personal emotional problems on the relationship between negative parenting and juvenile delinquiency. Participation in cultural activities overall weakens the hypothesized effects.

Influence of On-line Brand Communities on Customers' Attitudes -Focusing on the Brand Selection of Online Universities- (온라인 브랜드커뮤니티가 소비자 태도에 미치는 영향 -온라인 대학 브랜드 선택을 중심으로-)

  • Rhie, Jinny
    • The Journal of the Korea Contents Association
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    • v.10 no.12
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    • pp.366-377
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    • 2010
  • As internet and mobile technology brings rapid transformation to this society of information, how relations are conducted between customers have become a critical factor influencing companies. Companies are creating Internet communities based on their brands, encouraging customers to actively form and develop brand communities. Thus, this report proposes a plan to analyze the effectiveness of community activities based on the customers active involvement and how to effectively manage and utilize it. The purpose of this research is to understand the effects on-line brand communities and their characters have on customer behavior. Also, it will study the effects community attitudes have on brand decisions and oral transmission communication when on-line brand communities choose a brand. This report was conducted to survey on-line university students to understand how communities' attitude affects the decision of on-line university brand and oral transmissions when students choose to study at a on-line university. According to research, those factors brought positive responses to character of the brand communities(confidentiality of information, interactivity, convenience, intimacy) and by doing so, on the customer's attitude side, positive results on intention of purchase and oral transmissions can be expected. In addition, the character of the brand communities affects intention of purchase and oral transmission communication. Based on this research, it is possible to propose a marketing strategy that revitalizes brand communities' activities.

Research on online game bot guild detection method (온라인 게임 봇 길드 탐지 방안 연구)

  • Kim, Harang;Kim, Huy Kang
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.25 no.5
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    • pp.1115-1122
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    • 2015
  • In recent years, the use of game bots by illegal programs has been expanded from individual to group scale; this brings about serious problems in online game industry. The gold farmers group creates an in-game social community so-called "guild" to obtain a large amount of game money and manage game bots efficiently. Although game developers detect game bots by detection algorithms, the algorithms can detect only part of the gold farmers group. In this paper, we propose a detection method for the gold farmers group on a basis of normal and bot guilds characteristic analysis. In order to differentiate normal and bots guild, we analyze transaction patterns for individuals, auction house and chatting. With the analyzed results, we can detect game bot guilds. We demonstrate the feasibility of the proposed methods with real datasets from one of the popular online games named AION in Korea.

Study on Participants' Perceptions of Sharing Economy Policies: A Text Ming Approach to Online Community Posts (공유경제 참여자의 비즈니스 등록정책에 대한 인식과 심적기재: 온라인 발화에 대한 텍스트마이닝)

  • Park, Soo Kyung
    • Journal of Digital Convergence
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    • v.20 no.2
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    • pp.47-56
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    • 2022
  • With the advent of online platforms, individuals have been able to trade small resources, such as a room, in the market. However, as there is no clear regulation on these economic activities, various side effects have emerged. Accordingly, the government reestablished related policies to resolve the unintended consequences of these economic activities. However, the policy has not been implemented yet, and many participants do not comply with the policy. Therefore, this study intends to examine their perceptions in detail. For this purpose, a text mining technique was applied. Posts and comments from major online communities were collected. By applying the topic modeling technique, 5 topics were derived. Compliance with the government's policy is a voluntary decision. Therefore, it is necessary to carry out an in-depth understanding of the policy target. Therefore, based on this study, it is expected that in the future, methods to induce them to conform to policy can be discussed in detail.

The effects of learners' rating tendencies on the course evaluation results in an online university (온라인대학 학습자의 평정성향이 강의평가 결과에 미치는 영향)

  • Lee, Euikil;Kim, Yun-Jung;Kim, Joohae
    • The Journal of Korean Association of Computer Education
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    • v.19 no.3
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    • pp.55-66
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    • 2016
  • This study explored the rating tendency of online university learners in their course evaluations and its effects on the course evaluation results. Data including the subjects' demographic information, learning activities, rating tendency, and course evaluation results were collected from 1,098 learners in an online university in the spring semester of 2015. There were three main findings. First, the subjects showed distinctive rating tendencies in participation rates for course evaluation and rating consistency. The participation rates went from one extreme (0%) to the other (100%), and the rating consistency among the test items was highly related to that among the courses as a whole. Second, the subjects showed different tendencies in terms of course evaluation period, rating consistency, and course evaluation results according to demographic information and learning activities. Third, course evaluation results were independently affected by demographic information, learning activities, and rating consistency. The study was meaningful in that it explored learners' rating tendencies concretely and suggested that such tendencies should be considered in analyzing course evaluation results.

Individual Variables affecting Online Information Retrieval Behaviors (온라인 환경에서 정보탐색활동과 학습자 특성과 상관관계)

  • Oh, EunJoo;Kim, Jung-Sub
    • Journal of Fisheries and Marine Sciences Education
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    • v.19 no.3
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    • pp.415-428
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    • 2007
  • 본 연구는 인지양식이 온라인 학습의 성취도에 영향을 미치는 요인중의 하나라는 선행연구 결과들을 토대로, 인지양식이 온라인 정보탐색능력에도 영향을 미치는지 그리고 어떤 다른 개인적인 특성들이 온라인 정보탐색행위와 연관성이 있는지 고찰 하였다. 연구 대상은 대학원 석사과정과 박사과정에 재학중인 학생 36명이었으며, 인지양식검사와 Ellis와 Haugan (1997)의 정보탐색행위 모델에 근거하여 연구자에 의해 제작된 설문조사를 실시하였다. 학생들에게 연구 주제를 주고 온라인상에서 정보를 탐색하도록 시켰으며, 이들의 정보탐색행위 과정과 특성을 관찰하고 기록하였다. 인지양식검사 결과와 설문조사 결과를 양적 분석하고, 정보탐색행위 과정과 특성에 관한 질적 분석한 결과에 의하면, 개인의 인지양식과 온라인시스템을 이용한 정보탐색능력과는 아무런 상관관계가 없었다. 반면에, 정보탐색행위는 컴퓨터 이용 능력, 온라인 도서관 시스템 사용경험/능력과 상관관계를 보였다. 또한 검색한 정보에 대한 만족도는 정보탐색에 보내는 시간과 반비례 상관관계를 가지며, 대부분의 학습자들이 총 8단계의 정보탐색과정 중 " Browsing" 단계에 대부분의 시간을 보내는 것으로 관찰 되었다. 끝으로 대부분의 학생들이 도서관 시스템 사용능력에 높은 효능감을 보였지만, 학교 온라인도서관 시스템이 사용하기 편리하지 않도록 설계되어있다고 대답했으며, 자신들의 연구를 위해서 인터넷 검색엔진보다는 도서관 데이터베이스를 더 자주 사용하고 있는 것으로 나타났다.

소상공인의 사업 역량과 디지털 역량이 경제활동 지속 의도에 미치는 영향: 1인 미디어 교육참여도의 조절효과

  • 박정옥;하규수
    • 한국벤처창업학회:학술대회논문집
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    • 2023.04a
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    • pp.15-19
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    • 2023
  • 2022년 7월에 열린 'ON미래, 산업디지털전환 국회 포럼' 에서는 기업과 기업의 데이터들이 연결되고 산업에 활용 가능한 환경조성이 필요하며 이러한 데이터 생태계를 위한 거래 활성화로 비즈니스 모델 창출이 중요한 이슈로 떠올랐다. 소상공인시장진흥공단은 소상공인 디지털 특성화대학을 열고 소상공인 디지털 역량 강화를 위해 전국의 10개 대학과 연계하였다. 4차 산업혁명의 진전과 코로나19 팬데믹의 영향으로 인한 비대면 문화의 확산 등과 이에 따른 소상공인의 디지털역량이 사업을 영위하는데 중요한 이슈로 등장한 것이다. 본 연구는 소상공인의 사업 역량과 디지털 역량이 경제활동 지속 의도에 미치는 영향관계를 실증 분석하기 위하여 이루어졌다. 이를 위해 사업 역량을 세분화해서 소상공인의 업종 전문성, 고객관리 전문성으로 나누었다. 디지털 역량은 SNS 활동성, ICT 사용 용이성, ICT 사업 활용성으로 세분화하였다. 이들 요인들이 경제활동 지속 의도에 영향을 미침에 있어서 1인 미디어 교육참여도에 따라 어떻게 달라지는지를 동시에 살펴보았다. 이를 실증 분석하기 위해 1인 미디어 교육을 받은 사람을 대상으로 온라인 설문을 조사하고자 하며 디지털 역량의 중요성이 증대되는 시점에서 소상공인에 있어서도 이러한 역량이 경제활동 지속 의도에 영향을 미치는지 실증적으로 분석하는 측면에서 의의가 있다.

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