• Journal of Digital Convergence
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• v.20 no.2
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• pp.117-125
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• 2022

This study presents product marketing strategy for mobile gift-giving by recognizing how consumers' propensity of conspicuous consumption and level of impression management affect the choice between hedonic goods and utilitarian goods. Data were collected through an online survey, and logistic regression analysis was performed using SPSS 23.0. The result of this study showed that people with high propensity of conspicuous consumption chose hedonic goods more than utilitarian goods in mobile gift-giving regardless of the level of impression management. On the other hand, those who with low propensity of conspicuous consumption chose utilitarian goods more than hedonic goods when the level of impression management was low, while these was no difference in choice between hedonic and utilitarian goods when the level of impression management was high. This study proposes to advertise in consideration of consumers' propensity of conspicuous consumption and impression management in marketing mobile gift products, especially for hedonic goods. Advertisements can appeal to consumers by using the desire to recognition or show off. Furthermore, further research can be conducted in consideration of other factors affecting gift behavior and expanding the age group.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.221-226
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• 2022

The purpose of this study is to explore the differentiated motivations of users of live commerce by focusing on the entry into untact consumption culture. In addition, we intend to verify the mediating effect of engagement in the relationship between the motivation and attitude of live commerce use. As for the research method, an online survey was conducted targeting live commerce users, and 245 valid samples were used for analysis. For data analysis, frequency analysis, exploratory factor analysis, reliability analysis, multiple regression analysis, and mediation regression analysis were performed. As a result of the analysis, the motivation for using live commerce was derived from four factors: Enjoyment of interaction, Substitutability of personal examination, Need for community, Trend setting. And Engagement was found to have a significant effect on attitude. Finally, engagement was found to have a partial mediating effect in the relationship between the motivation and attitude of live commerce use. The research results will provide implications for understanding non-face-to-face consumption culture and establishing effective strategies for the live commerce industry in the future.

• Journal of Digital Policy
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• v.2 no.3
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• pp.9-15
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• 2023

This study is a descriptive survey study for nurses in general hospitals to understand the effects of self-leadership, self-efficacy, and organizational commitment on safety management activities. The subjects of the study were nurses at three general hospitals located in G City. An online survey was conducted in consideration of the COVID-19 pandemic situation. Data collection was from August 20 to August 30, 2021. As a result of the study, self-leadership (r=.618, p<.001), self-efficacy (r=306, p<.001), organizational immersion (r=0518, p<.001) showed a positive correlation with safety management activities. In addition, self-leadership, self-efficacy, and organizational commitment explained 38.2% of safety management activities (F=20.478, p<.001). Therefore, it would be helpful to provide regular leadership education and self-efficacy education to increase patient management activities of general hospital nurses. In addition, if a positive work environment, legal standards for nurse work, and an appropriate compensation system are established to improve organizational commitment, it will have a positive effect on environmental safety management activities.

• Journal of Digital Convergence
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• v.20 no.1
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• pp.239-247
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• 2022

The purpose of this study was to examine Korean consumers' awareness of Cultured Meat(CM) and influencing factors by gender. On-line survey was conducted from June 9 till June 15, 2021. Analyses of 1,008 respondents whose ages were 20 or older resulted in three points. First, Korean consumers' awareness of CM were lower than the medium in the scale of 1-5, and men reported higher level of awareness than women. Second, the awareness of CM differed by socio-demographic characteristics of participants. The younger, the higher educated, and the students showed higher level of awareness of CM. Third, influencing factors on the awareness of CM differed by gender. In total, gender, age, job, health concern, environmental concern, perceptions of Traditional Meat(TM), and early adopter tendency were significantly associated with the awareness of CM. Among men, age, job, health concern, and early adopter tendency were significant influencing factors on the awareness of CM, where as age, education, health concern, environmental concern, perceptions of TM, and early adopter tendency were so among women. The study results may be used as basic data for developing policies for CM research and consumers.

• Journal of the Korea Convergence Society
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• v.13 no.1
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• pp.235-252
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• 2022

This study empirically identified how technological innovation capability and technological commercialization capability affect management performance in the metropolitan area of Ppuri corporation. As results of the research analysis, First the average company performance in the field of new materials and platform processing technology was higher than that of the metal-oriented processing technology field. Second, technological innovation capability variables are included as R&D capability, technological innovation regime, and technological accumulation capability are shown the statistically significant on non-financial performance. Commercialization capability, producing capability, and marketing capability variable are statistically significant on financial performance.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.191-200
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• 2022

This study explores the discountinued use intention of kiosk, applying integration model with technology acceptance and theory of planned behavior. An online survey was conducted with 420 senior consumers aged 50-70. This research used SPSS 25.0 for descriptive, t-test, correlation, and regression analysis. Theses results are as follows. First, perceived usefulness, perceived control and satisfaction were higher among male group than female group. Second, perceived usefulness, affective inertia and behavior inertia were significantly influenced the discountined use intention of kiosk in male group. Third, perceived control, behavior inertia and cognitive inertia were significantly influenced the discountined use intention of kiosk in female group. These results enhance understanding of seniors' attitude and negative response to kiosk.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.507-516
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• 2022

The purpose of this study was to examine the factors influencing on the smartphone usage time according to the happiness perceived by adolescents. This study underwent the approval procedure for using the raw data of the 13th (2017) Adolescents' Health Behavior Online Survey through the homepage of Korea Centers for Disease Control and Prevention and selected 54,603 persons of 12-18 age groups as subjects of the study. The analysis was performed after generating a complex sample plan file by assigning weights using the IBM SPSS 23.0 program. There were significant differences in general characteristics and physical & psychological characteristics according to the use of the smartphone in the happy group and the unhappy group (p<.05). And there was a statistically significant difference in factors affecting smartphone usage time between the group of adolescents who perceived as happy and the group who perceived themselves as unhappy. It is necessary to improve the quality of life by increasing the level of happiness through the correct use of smartphones among adolescents.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.833-846
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• 2022

This study was conducted to identify nutrition knowledge, eating behaviors, and the need for an integrated program to improve eating behaviors according to residential type of female college students. Data were collected from March 16 to April 16, 2021, using online self-report questionnaires and the final 217 data were used. To analyze data, frequencies and percentages, means and standard deviations, independent sample t-test, and ANOVA were conducted using SPSS WIN 26.0. The results showed that home residents had better eating behaviors than those living in rented rooms. Moreover, the demand for an integrated eating behavior improvement program for disease and health information topic was higher among home residents and participants in rented rooms than among those living in dormitories. When developing an integrated program for improving eating behaviors among female college students, it is essential to apply a differentiated intervention program that considers residential type.

• Journal of Digital Convergence
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• v.10 no.4
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• pp.279-286
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• 2012

The purpose of this study was identified the influence of introducing Electronic Medical Records (EMR) on reception attitude, based on literature investigation, the study converted utility and serviceability from Davis TAM Model into awareness of effects in computerized database except attitude variable. The electronic survey for doctors, nurses, medical technicians of a general hospital located in Gangwon-do was performed for 4 weeks from Nov, 11th, 2009 to Dec, 2nd and the collected data was computerized through SPSS 12.0. The factors influencing reception attitude were divided into 4 categories; basic characteristics of the individual, awareness of privacy protection, awareness of effects in computerized database, technological preparation and measured detailed specific variables. As the result of this, the factors influencing reception intention were different depending on recognizing the effectiveness caused by computerization of medical information. Especially, in terms of the difference between basic characteristics of the individual and awareness of privacy protection, there were significant distinctions among 3 sectors; general, transactional, online information management. The significant effects were identified from information management related to business or online information management depending on experiencing security education.

• Journal of the Korean Society for Library and Information Science
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• v.56 no.4
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• pp.285-307
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• 2022

This study examines the policies currently announced in the "3rd Comprehensive Library Development Plan" in relation to the discovery of individuals' potential in libraries and analyzes the current status of the tasks promoted and executed by central administrative agencies and municipal and provincial libraries based on these policies. Based on the analysis results, this study presents the methods for libraries to play their role in discovering the potential of individuals in the future. According to the results of this study, due to the poor performance of libraries resulting from reduced in-person events because of library closures and the promotion of non-contact services such as humanities classes and cultural programs in response to COVID-19, it is necessary to establish systems to support emergency management and non-contact programs in response to COVID-19, as well as increase the budget for extending reading culture projects for underprivileged regions and people. In addition, it is necessary to discover quality long-term, non-contact programs, provide infrastructure for non-contact program operation, and develop guidelines. Second, it is observed that communication- and discussion-type social reading programs need to be promptly converted into and operated as online classes. Third, the study results confirm that it is necessary to prepare measures to reinforce external cooperation, such as improving the convenience of and accessibility to information use for users, conducting seminars between domestic and foreign councils, promoting one-stop data sharing systems, executing data digitalization, expanding library infrastructure in preparation for the post-COVID-19 era, and promoting public relations activities.