• The Journal of the Korea Contents Association
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• v.15 no.10
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• pp.127-137
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• 2015

American media market produces and consumes video contents the most in the world. Recently, Korean media contents appeals more than ever to Americans who consume them through online streaming service. This phenomenon reveals a green light which shows a need to seek for new methods in concentrated export area of Korean broadcasting market. To revitalize the exportation in this market, more differentiated strategies of exportation are needed. Therefore, in this study, we find out the activation plans to increase the exportation in American market. Through secondary data analyses with articles, home pages of each Korea TV station and depth interviews of executives of exportation of Korean broadcasting company.

• Journal of Digital Contents Society
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• v.8 no.4
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• pp.419-424
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• 2007

Recently, additional value of games has been started to increase by revitalization of the game market. Especially, Because of the creation of the new trend that is item trade especially in online game, Item trade is as a easy and essential way as item trade can be created. However, compared to other planning factors, occupied weight of item is not as much as expected in exploiting a game. For this reason, we emphasize the importance of game item by giving the opportunity that increases the additional value with raising satisfaction of game through item-based study, plus suggesting new classification.

• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.665-676
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• 2022

The e-commerce had been expanding in the distribution channels, recently. Then, COVID-19 and social distancing rules led to a surge of online hypermarkets volume. In this study, we examined workplace environments of delivery drivers, firstly. Second, this study was also designed to examine the influencing factors of the perceived working environments change on the job satisfaction, dealing with the recent surge of work. We analyzed 324 data using various ways like descriptive statistics, one-way analysis of variance, factor analysis, and hierarchical regression analysis. The analysis revealed that their job satisfaction was lower than the average score and their working time was too long. In addition, the changes of the workplace environments were divided into labor intensity change and working condition change, which all had a significant effect on job satisfaction. So we should devise some long-term and short-term plans to make the level of job satisfaction among delivery drivers high on workplace environments.

• The Journal of the Korea Contents Association
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• v.14 no.4
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• pp.336-345
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• 2014

Social dating contents that transformed from online dating service needs understanding about the market status, magnitude, business concept and related area, and its development process. Nowadays the field of dating service had expanded from off-line to on-line, and then started to be changed to social dating services with the development of the highest smart phone penetration rate. Therefore, we investigated about the market, business concept and its functions of social dating application, and then classified the typology of those social dating applications according to feature with utilization rate of user. We had described about its partial deficits and improvements on the social dating application through comparative analysis and business model analysis about successful case. As conclusions, we suggested future strategies of competition and directivity with an improving way about concrete plan for industry development of social dating application.

• The Journal of the Korea Contents Association
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• v.20 no.2
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• pp.511-521
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• 2020

The purpose of this study is to research the effects of the same brand item sold online at different prices. To that end, the exploratory study is focused on four factors that influence price dispersion online is suggested. First, the products are divided into utilitarian products and hedonic products in line with the product concept, and laptops, washing machines are included in the utility concept products. Also the backpacks and sneakers are included in the hedonic concept products. A total of 400 effective objectives were selected and analyzed for each concept products, 200 objectives. The research analysis revealed that the price dispersion is significant relationship with an average price, the highest price, the lowest price, the year of release, the number of retailers, and the number of reviews in case of the utility concept product. On the contrary, in case of hedonic concept products, average price, highest price, lowest price, year of release, retailer, and reviews and ratings is found to be positively related to price dispersion. Based on these results, theoretical and practical implications are discussed about the influence price dispersion on marketing.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.926-930
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• 2007

본 연구는 음악콘텐츠를 생산, 유통, 판매하는 기업의 입장에서 과연 소비자들의 어떤 인지요인들이 모바일음악콘텐츠 상품의 구매의도에 영향을 미치는지에 대해 초점을 맞추었다. 연구모델로는 모바일음악콘텐츠 상품을 정보기술이라는 측면에서 접근하고, 이러한 정보기술의 수용 요인을 추출하기 위하여 기술수형모형 (TAM: Technology Acceptance Model)을 주요 이론적 토대로 하였다. 또한, 구체적인 분석을 위해 모바일음악콘텐츠를 벨소리콘텐츠, 통화연결음콘텐츠, 음악 전곡 다운로드콘텐츠로 유형화하고, 각 분류에서의 구매의도에 영향을 미치는 요인을 분석하고자 온라인과 오프라인에서의 설문을 실시한 결과, 첫째, 회귀분석을 통해 벨소리콘텐츠 구매의도와의 관계를 검증하여 최종 도출된 요인들은 이용경력, 차별성, 편재성, 신뢰성, 보안성, 맞춤성, 사용편의 지각, 유용성 지각으로 나타났다. 둘째, 통화연결음콘텐츠 구매의도와의 관계인 경우 최종 도출된 요인들은 이용경력, 차별성, 편재성, 신뢰성, 보안성, 맞춤성, 사용편의 지각, 유용성 지각으로 나타났다. 셋째, 음악 전곡 다운로드콘텐츠 구매의도와의 관계인 경우 최종 도출된 요인들은 이용경력, 복제가능성, 신뢰성, 맞춤성, 사용편의 지각, 유용성 지각으로 나타났고, 이는 모바일음악콘텐츠의 유형에 따라 소비자의 구매의도에 끼치는 요인에 차이가 있음을 보여주고 특히 이동통신기기 특유의 콘텐츠와 일반음악콘텐츠의 경우 큰 차이를 구매의도와 독립변수간의 관계에서 보여주고 있다.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.1111-1117
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• 2023

Recently, South Korean newspapers began trying to charge for online news. This study attempts to shed light on the factors that influence payment for online news by analyzing Korea Press Foundation's 2022 Media Audience Survey (N = 58,936). The results of this study showed a steady increase in past payment and paying intent for online news since 2020. Predictors of past payment for online news included gender, age, and education, and interest in political and social issues. News use through specific media (i.e., newspapers, magazines, portals, messengers, social media, video sites, and podcasts), as well as mobile applications and e-mail newsletters, were found to contribute to paid subscriptions. Based on the findings of the study, news organizations should prepare to offer differentiated news content through their own news platforms and establish concrete plans to build trust in news.

• Journal of Korea Spatial Information System Society
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• v.11 no.4
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• pp.65-73
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• 2009

With the rapid development of computer, information and communication technologies, the production and distribution of digital contents among various kinds of networks have become more common. In such environment, we need to store and to manage efficiently a large volume of geograpruc data because the amount of geographic data grows faster and faster. In this paper, as a key solution to manage efficiently such a huge amount of geograpruc data, we adopt the mechanism which compresses only the difference between original and updated data with high compression ratio. By transferring highly compressed updated part only instead of the entire of geographic data, we can reduce the network traffic during the download of contents and service.

• The Journal of the Korea Contents Association
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• v.12 no.1
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• pp.125-137
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• 2012

In this paper we draw from recent theoretical discussions of fan culture and the new media technologies to explore how online communities contribute to new forms of K-pop fandom. We suggest that these online sites play an important role in setting the new stage of dissemination and dialogue of K-pop knowledge, through which particular forms and spaces of online fan culture are being created and sustained. Moreover, these web-based communities challenge the existing concepts that have embraced interrelations between culture, consumption and technology. Based on an empirical study of YouTube, carried out using netnographic methods, this study tackles the following questions: how fans construct themselves as Korean pop fans through the online activities; how they exchange information and opinions of Korean stars; and, what meaning they extract from online file-sharing activities.

• Journal of the Korean association of regional geographers
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• v.13 no.2
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• pp.171-186
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• 2007

This paper was to examine the existing foundation of cultural contents industry through analyzing the development process, the location pattern, and the value chain system and the management of cultural contents industry in Daegu. Most cultural contents industry in Daegu had less than ten employees: so, it was classified into the early stage of commercialization. The firms that dealt with on-line distribution were recently founded. The high portion of the finns was located in the center of city such as Jung-Gu and Nam-Gu in which the Center for Digital Industry Promotion of Daegu (DIP) is located. The value main system consisted of four nodes such as creation node, production node, marketing node and distribution node. The production node was played the most important role. Based on value chain system, the cultural contents industry firms in Daegu could be divided into four types: Type I is a contents production firm with a single value chain in the cultural contents industry. Type II is a contents production firm with two or three value chains. Type III is a contents production firm with comprehensive value chain. Type IV is a non contents production firm with multiple value chains.