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http://dx.doi.org/10.5392/JKCA.2015.15.10.127

Exportation of Korean TV programs in American Media Market (Focused on Digital Distribution)  

Lee, Moon-Haeng (수원대학교 언론정보학과)
Publication Information
The Journal of the Korea Contents Association / v.15, no.10, 2015 , pp. 127-137 More about this Journal
Abstract
American media market produces and consumes video contents the most in the world. Recently, Korean media contents appeals more than ever to Americans who consume them through online streaming service. This phenomenon reveals a green light which shows a need to seek for new methods in concentrated export area of Korean broadcasting market. To revitalize the exportation in this market, more differentiated strategies of exportation are needed. Therefore, in this study, we find out the activation plans to increase the exportation in American market. Through secondary data analyses with articles, home pages of each Korea TV station and depth interviews of executives of exportation of Korean broadcasting company.
Keywords
American Media Market; Internet Distribution; Streaming Service; Strategy of Sales;
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