• Journal of Korea Fair Competition Federation
• /
• no.145
• /
• pp.36-47
• /
• 2009

• The Journal of the Korea Contents Association
• /
• v.16 no.5
• /
• pp.137-147
• /
• 2016

The Online video content service developed into one of the most popular network service of internet and mobile users. The number of online video content distributors are rapidly increasing in China. But, at present, Online video content distributors in china has the following problems: severe similar content, copyright infringement issue and profit model absence. The purpose of this study is to analyze the development of these distributors, especially YoukuTudou and iQiyiPPS. This study also reviews the stage of development and current situation of online video content market in china.

• The Journal of the Korea Contents Association
• /
• v.8 no.10
• /
• pp.104-113
• /
• 2008

Since 1995, starting period of cable TV in Korea, drama became the most economic genre of TV programs : they are the number one genre of exportation with Korean wave ; the most preferred genre of IP-TV, DMB, etc. This study will show how Korean TV dramas are distributed in the various windows and the characteristics of each windows. Recently, remake of original script, format sale, aggregation and packaging became another distribution methods of TV programs.

• Journal of Venture Innovation
• /
• v.6 no.3
• /
• pp.131-148
• /
• 2023

This study analyzed the effect of marketing ability of SMEs using online export marketing on market performance. Small and medium-sized enterprises (SMEs) are making efforts to expand their markets from the domestic market to the overseas market and increase sales. We studied the factors that can produce results in the fiercely competitive overseas market. A total of 400 export SMEs were surveyed, and 159 companies directly participating in online export marketing were selected as final targets. The survey was analyzed using SMART PLS 4.0 and SPSS 26.0 statistical programs, and research hypotheses were verified. The results of the study are as follows. First, it was found that the marketing ability of SMEs had a positive (+) effect on online export marketing. Second, it was confirmed that online export marketing had a significant positive (+) effect on market performance through its mediating role. In addition, the intensity of competition in the export market was found to have a moderating effect in online export marketing. The implications of this study are as follows. The theoretical basis was established that the marketing capabilities (product development capability, distribution capability, pricing capability, public relations capability) of exporting SMEs have a positive effect on overseas market performance through online export marketing. In the market, the use of online export marketing by SMEs can provide implications in that it can be an important means for overseas market development and performance. As a result, it is necessary to actively utilize online export marketing for SMEs to enter overseas markets and achieve results.

• Journal of the Korea Society of Computer and Information
• /
• v.17 no.5
• /
• pp.169-176
• /
• 2012

The supply chain of online digital contents industry differs much from the supply chain of offline industry which produces and supplies physical products. Portal facilitates the creation, distribution, and usage of online digital contents by providing efficient and convenient content distribution platform to contents suppliers and users, resulting in enhancing competitiveness of portal supply chain. Each portal builds it's own supply chain and various participant firms like CPs(Content Providers) and SPs(Solution Providers) are collaborating together to survive from the fierce competition. However, there is few research work on portal SCM to explain how to design and implement a Portal SCM in a successful way. So, this paper investigates the structure of Portal SCM and the differences between traditional SCM and Portal SCM. Also, this paper proposes seven research issues need to be addressed to design and implement a portal in an efficient and effective way.

• Journal of Distribution Research
• /
• v.11 no.1
• /
• pp.99-124
• /
• 2006

The purposes of the study are two-folds. First, it analyzes how factors other than price(e.g. delivery service, saving point policies, free gifts) impact total price for various products and different types of stores. Second, it analyzes how to increase market efficiencies through price level, price differences, and the frequency of price changes for different shops, various products and different types of transactions. By analyzing the price level within different types of stores, there found that prices at on-line store were lower than off-line shops. It also found price differences between pure on-line, hybrid, and off-line store. Comparing prices by product size, there found that pure on-line shops have a lower price compared to others. The results showed that on-line store had lower price variation compared to off-line shops. When comparing pure on-line store to hybrid store, hybrid store had lower price variation. In terms of the frequency of price changes, hybrid stores had higher price fluctuations. In terms of total price differences for delivery distances, pure on-line store had great price fluctuation, excluding cosmetic goods. In conclusion, if we consider price level and price fluctuations, on-line store had more efficiencies and was superior in terms of price effectiveness. Hybrid shops, on the other hand, had greater advantages for seasonal goods and dominant products. Therefore, market entry strategies should differ based on order quantity, type of store(pure on-line, hybrid, off-line), product characteristics(seasonality, product life), etc.

• Review of KIISC
• /
• v.17 no.3
• /
• pp.60-69
• /
• 2007

DRM은 단순 보안 기술이 아니라 디지털 콘텐츠의 불법 유통과 복제 방지 및 불법 사용자의 콘텐츠 사용 차단, 지불, 결제 등이 결합한 과금 서비스 등이 결합된 보다 포괄적인 개념의 기술입니다. DRM을 적응하는데 있어서, 온라인 콘텐츠 저작자, 포털이나 이동통신사 등의 저작인접권자, 콘텐츠 소비자, MP3 플래이어나 PMP 등의 재생기기 제작자, 심지어 DRM 솔루션 개발회사 등 많은 이해 관계자들의 이해관계가 얽히게 되며, 따라서 DRM 현황을 이해하고 이슈들을 다루기 위해서는 현재의 비즈니스적인 현황과 기술적인 현황을 함께 고려할 필요성이 있습니다. 또한, 특정 유형의 콘텐츠, 예를 들어 온라인 음악 mp3 파일에 적용된 DRM 현황을 이해하는데 있어서, 다른 콘텐츠에서는 볼 수 없는 해당 콘텐츠 만의 시장 상황과 기술적인 요소들을 좀 더 세부적으로 다룰 필요성이 있습니다. 본 논문에서는 '온라인 음악 콘텐츠 DRM의 비호환'이라는 한정된 주제를 가지고 이에 대한 시장 현황, DRM 적용 현황 및 문제점, 기술 접근 유형 등에 대한 분석을 종합적으로 다루고자 합니다.

• Proceedings of the CALSEC Conference
• /
• 2003.09a
• /
• pp.307-312
• /
• 2003

업계의 배경 ■ 주 5일제 근무를 맞이한 레저와 여행산업의 시장규모 증가 ■ 2002년 이후 항공권, 호털 등을 포함한 여행상품이 정자상거래 분야에서 가장 높은 매출액을 올릴 것이라고 전망했다. (eMarketer 2002/03) ■ Biz여행 예약도 6개월 동안 2배규모로 성장 (Greenfield Online (2000/5/28)) ■ 1999년 현재 온라인 여행시장에서 항공 여행의 비중은 80％ → 2003년에는 60％ (렌터카, 호텔 예약의 비중이 높아짐) (Jupiter Communication (1999/5/17)) ■ 3/4의 인터넷 사용자가 시간표, 비행편, 가격, special deal을 탐색하기 위해 방문, 70％의 응답자가 좀더 시스템이 유연해진다면, 온라인 구매 의도 있다고 응답(가능한 여앵편, 좌석 선정 가능, 비행시의 특식 등의 욕구) (Gartner Group (2000/1/7)) ■ 75％의 응답자가 오프라인보다 온라인에서의 여행 브랜드가 중요하다고 응답함, Travel Industry Association of America (98. 99년 자료) ■ 개별여행자 (F.I.T)의 급증과 온라인을 통한 예약이 증가 (관광정보 연구원, 2002)(중략)

• The Journal of the Korea Contents Association
• /
• v.15 no.10
• /
• pp.127-137
• /
• 2015

American media market produces and consumes video contents the most in the world. Recently, Korean media contents appeals more than ever to Americans who consume them through online streaming service. This phenomenon reveals a green light which shows a need to seek for new methods in concentrated export area of Korean broadcasting market. To revitalize the exportation in this market, more differentiated strategies of exportation are needed. Therefore, in this study, we find out the activation plans to increase the exportation in American market. Through secondary data analyses with articles, home pages of each Korea TV station and depth interviews of executives of exportation of Korean broadcasting company.

• 한국디지털정책학회:학술대회논문집
• /
• 2006.12a
• /
• pp.197-208
• /
• 2006

소프트웨어 유통방식이 기존의 소프트웨어 서비스는 일정 금액을 일시불로 지불하고 소프트웨어를 패키지 제품 형태로 구매해서 사용했으나 향후 소프트웨어 서비스는 개발된 어플리케이션을 온라인으로 서비스 하는 ASP방식에서 더 나아가서는 소프트웨어를 개하지 않고 재사용함으로써 개발비나 유지보수비가 요구되지 않는 월 단위로 라이센스 및 호스팅 비용만을 지불하며 서비스를 받는 SaaS(ASP)가 향후 세계 소프트웨어 유통 시장을 주도할 대표적인 소프트웨어 유통 모델로 자리를 잡아가는 트랜드로 전망되고 있다. 국내 SaaS[ASP] 시장 규모는 2005년 현재 1,891억원이며 , 2008년에는 2,916억원으로 예상되면, SaaS[ASP] 이용업체 수는 2006년 3/4분기 현재 699,088개 업체에서 2008년에는 972,387개 업체로 증가할 것으로 전망된다. 국내 SaaS[ASP] 이용업체 수가 증가하는 만큼 개별 기업체들의 정보화를 통한 생산성 향상과 비용절강을 통한 국가 경제전체의 부가가치 창출에 지대한 기여를 할 것으로 기대된다.