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http://dx.doi.org/10.9708/jksci.2012.17.5.169

Research Issues on Online Content SCM: Focused on Portal SCM  

Kim, Yoo-Jung (Division of Entrepreneurship, Hoseo University)
Kim, Min-Sun (Korea Research Institute for Vocational Education & Training)
Yoon, Jong-Soo (Department of Business Administration, Kangnam University)
Publication Information
Journal of the Korea Society of Computer and Information / v.17, no.5, 2012 , pp. 169-176 More about this Journal
Abstract
The supply chain of online digital contents industry differs much from the supply chain of offline industry which produces and supplies physical products. Portal facilitates the creation, distribution, and usage of online digital contents by providing efficient and convenient content distribution platform to contents suppliers and users, resulting in enhancing competitiveness of portal supply chain. Each portal builds it's own supply chain and various participant firms like CPs(Content Providers) and SPs(Solution Providers) are collaborating together to survive from the fierce competition. However, there is few research work on portal SCM to explain how to design and implement a Portal SCM in a successful way. So, this paper investigates the structure of Portal SCM and the differences between traditional SCM and Portal SCM. Also, this paper proposes seven research issues need to be addressed to design and implement a portal in an efficient and effective way.
Keywords
Online Digital Content Industry; Supply Chain Management; Portal; Two-sided Market;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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