Journal of the Korea Society of Computer and Information (한국컴퓨터정보학회논문지)

Korean Society of Computer Information (한국컴퓨터정보학회)
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Research Issues on Online Content SCM: Focused on Portal SCM

온라인 디지털콘텐츠 산업의 공급사슬관리 연구 이슈 : 포털 SCM을 중심으로

  • Kim, Yoo-Jung (Division of Entrepreneurship, Hoseo University) ;
  • Kim, Min-Sun (Korea Research Institute for Vocational Education & Training) ;
  • Yoon, Jong-Soo (Department of Business Administration, Kangnam University)
  • Received : 2011.11.09
  • Accepted : 2012.04.04
  • Published : 2012.05.31
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Abstract

The supply chain of online digital contents industry differs much from the supply chain of offline industry which produces and supplies physical products. Portal facilitates the creation, distribution, and usage of online digital contents by providing efficient and convenient content distribution platform to contents suppliers and users, resulting in enhancing competitiveness of portal supply chain. Each portal builds it's own supply chain and various participant firms like CPs(Content Providers) and SPs(Solution Providers) are collaborating together to survive from the fierce competition. However, there is few research work on portal SCM to explain how to design and implement a Portal SCM in a successful way. So, this paper investigates the structure of Portal SCM and the differences between traditional SCM and Portal SCM. Also, this paper proposes seven research issues need to be addressed to design and implement a portal in an efficient and effective way.

온라인 디지털 콘텐츠 산업에서 포털은 콘텐츠의 생산, 유통 및 이용 등 산업의 가치 활동의 선순환을 위한 핵심기업으로 활동하고 있으며, 각 포탈마다 특유의 공급 사슬을 구성하고 있다. 최근에 급변하는 온라인 디지털 콘텐츠 시장 환경에서 지속적인 경쟁력을 확보하기 위해 포털 공급사슬관리가 점차 중요해지고 있다. 하지만 온라인 디지털 콘텐츠 산업의 공급사슬관리에 대한 선행 연구가 매우 미흡하다. 따라서 본 연구에서는 물리재를 생산 공급하는 전통적인 공급사슬관리와 온라인 시장에서 디지털 정보재의 생산과 유통을 촉진하는 포털 공급사슬관리에 대한 근본적인 차이점을 규명하고, 포털 공급사슬의 설계 및 이행을 성공적으로 수행하기 위한 연구이슈를 규명하고자 하였다. 연구결과, 포탈 SCM의 가치영역 프레임워크 도출, 포탈 이용자예측방법과 참여기업 간 예측정보 공유 방안, 포털 SCM에서의 채찍효과의 특성 및 관리방안, 포털 SCM에서 콘텐츠 소싱의 복잡성 해결방안, 포털 SCM에서의 재고관리의 요소 및 관리방안 등에 대한 연구문제가 도출되었다.

Keywords

References

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