• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.8 no.3
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• pp.179-187
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• 2013

It is the recent trend that the valuation criteria on product quality depends on the customer satisfaction instead of conformance to specifications. It also applies to the service quality. This study deals with an empirical study on the relationship between service quality and value and customer behaviour in the medical service industry. This study also investigates the effect of service-related quality on the service quality/value and customer behaviour. A statistical research reveals that 1)the service quality and value each has a positive relationship with customer behaviour, 2)the service-related quality strongly influence the service quality/value and customer behaviour.

• (The) Korean Journal of Educational Psychology
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• v.31 no.3
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• pp.563-587
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• 2017

The purpose of this study was to understand the ways to enhance academic help-seeking by analyzing the structural relations among individual(achievement goal orientation) and contextural (teacher behaviors and classroom climate) factors known to affect help-seeking, one of the effective self-regulated learning strategies, for upper elementary students. More specifically, it explored the mediational roles of general classroom climate and student achievement goal orientation in the relation between supportive teacher behaviors and student academic help-seeking. A survey was administered to 315 fifth- or sixth-grade students in three elementary schools and the data from the survey was analyzed. Main results are as follows. First, supportive and learning-oriented teacher behaviors with high expectation related to more cohesive and positive classroom climate and more adaptive achievement goal such as mastery goal. Positive classroom climate played an important role in improving student mastery goal, and only mastery goal among different types of achievement goal orientation had a positive prediction of student help-seeking. Second, teacher behaviors significantly predicted student help-seeking through a double mediation of classroom climate and student mastery goal, which showed that classroom contextual factors and student individual factors interacted for help-seeking. These results suggest that the role of teachers as well as the mastery goal of students are important for enhancing students' help-seeking behavior as an adaptive learning strategy.

• 한국노년학
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• v.29 no.4
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• pp.1591-1609
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• 2009

Adult child caregivers and spousal caregivers might deal with differential challenges. Studies about caregivers' psychological outcomes, however, tended to investigate associations between caregiving and its outcomes by pooling adult child caregivers and spousal caregivers together. By using a U. S. sample of family caregivers who assisted a relative with dementia, this study examined whether the relationship of caregivers to care receivers (daughter caregivers or spousal caregivers) made a difference in levels of depressive symptoms. The result showed that wife caregivers were more likely to be depressed than daughter caregivers. For daughter caregivers, role overload, role captivity, and behavior problems significantly influenced on depression. Besides these variables, the level of education was a significant predictor for wife caregivers. Role captivity and behavior problems significantly impacted on depression for husband caregivers. Thus, role captivity and behavioral problems were common predictors for all the caregivers. Specifically, higher levels of role captivity and behavioral problems were likely to make caregivers more depressed. The implication of these results were discussed.

• Journal of the Korea Convergence Society
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• v.9 no.8
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• pp.235-246
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• 2018

The purpose of this study was to verify the structural relationship between the participation behavior, excercise behavior, sport Image and exercise Continuation of the badminton club members, The results were as follows: First, the variables that affected the sport image for the item were fun among sub-factors of participation behavior, self-esteem and stress relief among sub-factors of exercise behaviors. Second, the sport image was affecting the exercise continuation. Finally, participation and Exercise behaviors indirectly affected the exercise continuation that through sport image. The results of this study proved that sport image plays an important role as a mediator in the relationship between participation behavior, exercise behavior, and exercise continuation, and it is meaningful to provide basic data on the role of the sport image.

• Korean Journal of Childcare and Education
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• v.9 no.4
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• pp.31-53
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• 2013

This study was to examine the effects of young child's temperament, emotion regulation and teacher-child relationships on young children's prosocial behavior. The subjects of this study were 374 3- 5-year old children and their teachers. The collected data were analyzed by t-test, correlations and pathway analysis. The results were as follows: First, girls' prosocial behavior was found to be higher than boys'. Second, boys' and girls' temperament were found to affect young children's prosocial behavior directly and indirectly through teacher-child relationship and emotion regulation. Third, teacher-child relationships was found to affect boys' prosocial behavior directly and to mediate between boys' temperament and emotion regulation and prosocial behavior. Additionally emotion regulation was found to be the most important variable predicting boys' and girls' prosocial behavior and to mediate between temperament and teacher-child relationship and prosocial behavior.

• Journal of Convergence for Information Technology
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• v.10 no.11
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• pp.141-147
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• 2020

This study examined the effects of brand attachment on internal modification behavior and usability expanding behavior of product. It has been found that the attribute alignable difference of product plays a moderating effect in internal modification behavior and usability expanding behavior. As a result of the study, the more brand attachment is high, the more behavior of product internal modification behavior and usability expanding behavior of product are high. In addition, consumers with high brand attachment showed greater internal modification behavior of the product when the difference of attribute alignability was high. Also, consumers with high brand attachment showed greater usability expanding behavior of the product when the difference of attribute non-alignability was high. Companies can improve brand attachment and retain loyal customers by increasing the difference of attribute alignability in consumer's product internal modification behavior. In terms of consumer's behavior of expanding product usage, we can strengthen brand attachment and can be used as a differentiated competitive advantage of products through the attribute nonalignable difference.

• The Journal of the Korea Contents Association
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• v.22 no.5
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• pp.711-720
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• 2022

The aim of the present study is to test multiple mediating effects of job-efficacy and resiliance in the links between work-life balance (WLB) and deviant behavior. The date applied in empirical analysis was collected from employees working at Jeju island and 400 sets of questionnaires were spread and among collected 355 sets, 298 sets were used. Hypotheses was examined with SPSS Macro statistical package. As expected, WLB was positively related to job-efficacy and resiliance respectively and negatively associated with deviant behaivor. Moreover, mediating effects of both variables was different, in detail, job-efficacy was fully mediated in that path but not significant in case of resiliance. Findings of this study was to expand the roles of WLB from productive behaviors to counter-productive behaviors and it enables to provide a few theoretical and empirical implications.

• 한국벤처창업학회:학술대회논문집
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• 2017.04a
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• pp.32-32
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• 2017

영유아기는 자신에 대한 긍정적 사고를 바탕으로 남과 더불어 살아 갈 수 있는 능력의 기초를 이루는 사회 정서적 발달의 결정적 시기로서 영유아기의 발달이 성인기까지의 성공적인 삶에 영향을 미치지만, 잘못되는 경우 세대를 넘어서까지 전이되는 문제를 유발할 수 있다. 영유아의 발달에 영향을 미치는 요인 중에서도 가장 중요한 것은 어머니와의 상호작용이라 할 수 있다. 따라서 어머니가 자녀에게 미치는 영향은 지금까지 지속적으로 연구되어 왔으며, 그 중에서도 어머니의 양육태도에 연구의 초점이 맞추어져 왔다. 그러나 양육자가 보이는 일반적인 경향을 나타내는 양육태도보다는 부모역할지능이 오히려 부모의 양육행동을 구체적으로 평가할 수 있는 현실적인 도구라 할 수 있다. 이에 본 논문은 맞벌이 가정의 증가로 보육시설에서 생활하는 시간이 많은 영유아의 내재화 및 외현화 문제에 어머니의 부모역할지능이 미치는 영향을 분석함으로써 부모들이 점차 줄어드는 영육시간에도 불구하고 보다 성공적인 영유아 발달을 꾀하는데 도움이 되는 정보를 제공하는 한편 영유아의 보육시설에서도 영유아의 문제행동을 치유할 수 있는 프로그램의 개발에도 유익한 정보를 활용되도록 하고자 한다.

• Asia Marketing Journal
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• v.4 no.2
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• pp.104-132
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• 2002

본 연구는 소비자들의 광고평가과정을 정보처리능력의 관점인 사전지식과 정보처리동기의 관점인 관여도의 조절적 역할을 고려하여 검토하였다. 이를 위하여 본 연구에서는 인지자극과 감정자극이 동시에 제공된 광고에 대하여 소비자들의 인지적, 감정적, 행동의욕적 평가관계를 구조적으로 살펴보고, 이를 바탕으로 각 구조적 관계들을 사전지식수준과 관여도수준에 따라 그 상대적 역할들을 살펴보았다. 실증분석결과 본 연구는 기존의 DMH 모델을 지지하는 것으로 나타났으며, 특히 광고에 대한 감정적 평가(Aad)에서 상표에 대한 인지적 평가(Cb)통해 상표에 대한 감정적 평가(Ab)에 미치는 영향력의 정도는 관여도보다는 사전지식이 더 큰 역할을 하는 것으로 나타났다. 또한 광고에 대한 감정적 평가(Aad)에서 상표에 대한 감정적 평가(Ab) 그리고 상표에 대한 감정적 평가(Ab)에서 상표에 대한 행동의욕적 평가(Ib)로의 영향력은 관여도가 중요 조절변수임을 확인하였다.

• The Journal of the Korea Contents Association
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• v.16 no.10
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• pp.730-744
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• 2016

This study attempt to test not only the impact of leadership(second-level supervisor's ethical leadership, immediate supervisor's transformational leadership) on followers' proactive behavior, but also the effect second-level supervisor's ethical leadership on leader's transformational leadership(i.e. TL). In particular, immediate supervisor's TL is explored as a mediating variable in the relationship between second-level supervisor's ethical leadership and followers' proactive behavior. The summary of the hierarchical regression analyses results was as follows: First, the paper showed that second-level supervisor's moral behavior was positively related to immediate supervisor's TL. But behavioral integrity and consistency across contexts was not found to play a unique role in predicting immediate supervisor's TL. Second, second-level supervisor's moral behavior was a positive impact on employee' taking charge behavior and helping behavior. and behavioral integrity was a positive impact on employee' taking charge behavior. But consistency across contexts was not found to play a unique role in predicting proactive behavior. Third, immediate supervisor's TL was a positive impact on employee' taking charge behavior and helping behavior. Finally, the effects of second-level supervisor's moral behavior on employee' proactive behavior were mediated by immediate supervisor's TL. Theoretical and practical implications of our findings as well as directions for future research are provided.