• Title/Summary/Keyword: 여행사

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Internet Marketing Channel of Airline and Strategies of Travel Agency : Intertype Competition and Re-intermediation (인터넷 유통경로 형성에 따른 기존 경로구성원의 대응전략: 항공권 유통경로에서 여행사의 관점을 중심으로)

  • Park, Jin-Yong;Kim, Sung-Hee
    • Journal of Distribution Research
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    • v.12 no.3
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    • pp.49-67
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    • 2007
  • The rapid spread of Internet has significant effects on changes in the distribution channel. The direct transaction between manufacturer and consumer could create the threats of dis-intermediation to existing channel members as middlemen. Air-ticket market also has changed in Internet marketing channel era. This study is mainly concerned with understanding the reaction of travel agency to Internet marketing channel. The objectives of this study is to propose and test the model that the perceived threats of dis-intermediation affect the reactions of travel agency: increasing channel competence, decreasing concentration, and deriving diversification. The model basically adopted the arguments of intertype competition, considering the arguments of re- intermediation in order to explain the reaction of using Internet. The result of survey from 158 travel agencies supported most of hypotheses. All the hypotheses are accepted except the relationship between threats of dis-intermediation and increasing channel competence.

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Perceived Glass Ceiling and Turnover Intention in Travel Agency (여행사에서의 유리천장 지각과 이직의도)

  • Kim, Yong-Soon;Kwon, Mun-Ho
    • The Journal of the Korea Contents Association
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    • v.9 no.3
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    • pp.345-352
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    • 2009
  • The glass ceiling is defined as a barrier so subtle that it is transparent, that it prevents women and minorities from moving up in the management hierarchy. Individuals in the minority may perceive the presence of a glass ceiling within their social context, a barrier put in to place by those in the advantaged majority. This study has testified pragmatically the influence of glass ceiling perceived by the female employees of travel agency on their work attitudes(organizational commitment, turnover intention). Data were collected by 202 full time female employees. The results of analysis is as follows: First, it is revealed that glass ceiling has no influence on turnover intention. Second, this study show that the higher glass ceiling is perceived by the female employees of travel agency, the more they have negative influence on their affective commitment. Contrary to our expectation, however, it is revealed that glass ceiling has no influence on continuance commitment. That is, glass ceiling have significant effects on affective commitment whereas the effects are not significant for continuance commitment. Third, affective commitment have significant effects on turnover intention. However, it is revealed that continuance commitment has no influence on turnover intention.

Cultural attributes of Korean and Japanese travelers and the corporate strategies of travel agencies in the Australian tourist trade (국가의 문화적 특성이 해외여행의 행태 및 여행사의 기업전략에 미친 영향 -한국과 일본의 호주 관광을 중심으로-)

  • Lee, Deog-An
    • Journal of the Korean association of regional geographers
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    • v.12 no.2
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    • pp.265-280
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    • 2006
  • This study identifies the impact of cultural characteristics on both the behavior of Korean and Japanese tourists, and the corporate strategies of travel agents. The investigation examines travel types(individual or group packaged tour), the travel process, structural change within the travel industry and the behavior of foreign direct investment on tourism-related sectors. The distinctive characteristics of Australia-bound tourism from Japan and Korea were: the high proportion of group packaged tours; strong ethnic linkage in travel activities; the restructuring of travel industry focused on the emergence of large wholesalers; the establishment of overseas branch agents; and the foreign direct investment in resort and hotel properties. The distinctive character of Korean and Japanese travel in Australia was strongly influenced by the collective social group behavior and the strong cultural barriers, notably language and food, of the two countries.

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A Study of Tourism Destination Storytelling on the Tourism Value and Relationship Immersion of Travel Agency: Moderating Effect of SNS Trust (관광지 스토리텔링이 SNS 관광 가치와 여행사 관계 몰입에 미치는 연구: SNS 신뢰의 조절효과)

  • Kim, Dae-Seok;Lee, Ha-Eun
    • The Journal of the Korea Contents Association
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    • v.21 no.11
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    • pp.503-517
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    • 2021
  • This study is focused on tourism storytelling(educational, interesting, emotional, uniqueness), SNS tourism value (functional, social), SNS trust, and immersion in travel agency relationship, which are important discussions in the tourism industry. The study subjects are verified 390 respondents who had accommodation experience using SNS, and SPSS 25.0 and Smart PLS 3.0 were used to perform the analysis. The study results are as follows. First, it was confirmed that the educational and interesting factors of tourism storytelling had a positive effect on the functional value, and that the affective relationship was not established between emotional and uniqueness factors. In addition, it was confirmed that educational, interesting, and uniqueness factors had a positive effect on social values, but emotional factors did not establish an influence relationship. Secondly, it was confirmed that SNS tourism value had a positive effect on immersion in travel agency relationship. However, there was no relationship between SNS tourism value and social value. Finally, it was confirmed that SNS trust had a moderating effect on the relationship between SNS tourism value and immersion in travel agency relationship. Through these research results and implications, comprehensive recommendations were presented to tourism industry practitioners.

업계단신

  • Korea Feed Ingredients Association
    • Feed Journal
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    • v.4 no.9 s.37
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    • pp.40-45
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    • 2006
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Ethical Climate and Turnover Intentions in Travel Agency -Mediating of Trust and Organizational Identification- (여행사에서의 윤리적 풍토와 이직의도 -신뢰와 조직 동일시의 매개효과-)

  • Kim, Yong-Soon;Kwon, Moon-Ho
    • The Journal of the Korea Contents Association
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    • v.11 no.9
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    • pp.496-505
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    • 2011
  • The purpose of this study was to research the relationships among ethical climate, trust, organizational identification and turnover intention of employees in travel agency. Ethical climates the prevailing perceptions of typical organizational practices and procedures that have ethical content. Ethical climate involves the perceptions of rightness or wrongness present in the organization's work environment, and establishes the norms for acceptable and unacceptable behavior within the company. To accomplish this study, it was determined that the analysis derived from a hypothesis and literature reviews and data collected from 231 employees in travel agency. The results of empirical analysis showed as follows. First, Perceived ethical climate has a significant effect on trust, organizational identification and turnover intention. Second, Organizational identification has a significant effect on turnover intention while trust has no relationship with it. In addition, the mediating role of organizational identification is examined in the relationship between ethical climate and turnover intention. Based on these findings, the implications and limitations of the study were presented including some directions for future studies.

The Information Search Behavior for Service Quality of Travel Agents (소비자 정보탐색활동이 여행 서비스품질 인식에 미치는 영향에 관한 연구)

  • Chun, Chang-Suk
    • The Journal of the Korea institute of electronic communication sciences
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    • v.11 no.11
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    • pp.1113-1120
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    • 2016
  • The purpose of this study is to find the important travel agency service quality factors in relation to the amount of information search efforts through major information channels of customers such as interpersonal source, retailer source, and external media source. Factor analysis using varimax rotation was performed and 20 service attributes of travel agent was reduced to 6 factors; convenience system, personal service, customer maintaining service, reputation, atmosphere and accessibility. According to MANOVA analysis there are significant differences in the service quality factor due to the type of source and amount of efforts of information search.