Proceedings of the Korean DIstribution Association Conference (한국유통학회:학술대회논문집)
- 2001.11b
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- Pages.277-304
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- 2001
Conceptualization of Customer Participation and Its Scale Development ; Focused on Tour Service Encounter
고객참여 개념정립과 척도개발;여행사 서비스 접점
Abstract
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