• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2014.10a
• /
• pp.223-224
• /
• 2014

The more women's participation in society is increasing, the higher interests and expressions about appearance are. Among them, especially interest in women's fashion is increasing very. By increasing interest of women's appearance, requirements of various women's fashion marketing ways are increasing and the women's fashion market is expanding as much as it is. Therefore, in this paper, we propose the strategies for marketing activation in women's fashion after consideration of general women's fashion marketing strategies. Through the activation of the marketing strategies, marketing in a women's fashion market is expected to be competitive.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2021.07a
• /
• pp.323-324
• /
• 2021

본 연구는 애슬레저 레깅스의 주 소비층인 20대 여성의 체형에 적합한 레깅스 패턴을 개발하기 위한 선행연구로, 20대 대학생을 대상으로 레깅스의 착용실태를 알아보고 애슬레저 레깅스의 선호도를 파악하고자 하였다. 본 연구는 20대 여대생 189명을 대상으로 하였으며, 구글 설문지를 통해 조사하였다. 분석은 SPSS 26.0 프로그램을 활용하였다. 레깅스는 운동용으로 착용하고 검은색의 발목까지 오는 밀착되는 기본 레깅스 디자인에 대한 선호가 높았으며, Y존 부위에 대한 불편함을 호소하는 경우가 많았다. 동작 시에는 허리가 노출되는 것에 대한 불편함을 호소하는 경우가 많았다. 선호 브랜드는 아디다스가 가장 많았고 레깅스에 몸매 보정 기능이 추가되기를 원하였다. 선호하는 브랜드를 구매했을 경우 디자인, 치수, 소재, 활동성, 내구성 등 대부분 항목에서 만족도가 높았다. 원단을 고려하여 레깅스를 구매한 경우에는 봉제상태에 대한 만족도가 높고, 브랜드를 고려하여 구매한 경우 가격에 대한 만족도가 높은 것으로 나타났다. 본 연구의 결과를 일반화시키는 데 주의하여야 하며, 향후 연구에서는 좀 더 포괄적인 연령대와 남성에 대한 조사가 이루어져야 할 것으로 생각된다.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.18 no.2
• /
• pp.345-350
• /
• 2014

With the development of economy, people's self-interest about one's appearance has been increasing. Among them, especially interest of fashion in women's clothing market is increasing very. By increasing interest of women's appearance, requirements of various women's fashion marketing ways are increasing and the women's fashion market is expanding as much as it is. Therefore, in this paper, we propose the strategies for marketing activation in women's fashion after consideration of general women's fashion marketing strategies. Also, we build a web site to implement the strategies. Through the activation of the marketing strategies, marketing in a women's fashion market is expected to be competitive.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2013.07a
• /
• pp.193-194
• /
• 2013

사회구조의 발전과 산업의 가속화는 중앙지역과 지역경제의 경계를 더욱 분명하게 만들고 있다. 인구 밀도와 경제규모의 차이가 이를 대변하고 있다고 할 수 있다. 이에 본 연구에서는 대한민국의 중규모 도시에서 마케팅 활성화를 위한 방안으로 여성을 타겟으로 패션 스타킹과 레깅스 등 여성용 제품에 대한 마케팅 전략을 위한 서비스 개발에 관하여 살펴보고자 한다. 이를 통해 지역 경제를 구성하고 있는 주민의 절반인 여성고객을 대상으로 마케팅 활성화를 통한 지역 경제 활성화에 이바지 할 것으로 기대된다.

• Journal of Fashion Business
• /
• v.26 no.2
• /
• pp.67-82
• /
• 2022

This study was aimed to investigate the differences in satisfaction and repurchase intention of leggings focused on women who have ever worn leggings. The participants were women in their 10s-50s who were residing in Busan and Gyeongnam, Korea. The survey was taken between July 3rd and 28th, 2021. A total of 313 questionnaires were completed and used in the statistical analysis. The data were analyzed with 𝛘²-test, t-test, ANOVA, etc. using the SPSS. The leggings wearing by demographic characteristics were significantly different for age, monthly income, and occupation. The factors related to leggings postpurchase satisfaction were identified as reshaping body type and utilization, wearing sensation and functionality, design and price, colorfastness to laundry, and quality. As a result of analyzing the difference for leggings postpurchase satisfaction by demographic characteristics, colorfastness to laundry, and quality were significantly different by marital status, reshaping body type and utilization, design and price, and colorfastness to laundry, and quality were significantly different by age. All postpurchase satisfaction factors were significantly different by monthly income. Design and price, colorfastness to laundry, and quality were significantly different by occupation. The variables influencing the level of leggings satisfaction were wearing sensation and functionality, followed by design and price, reshaping body type and utilization, and colorfastness to laundry and quality. The repurchase intention of leggings was significantly different by age and monthly income. The variables influencing repurchase intention of leggings were design and price, followed by reshaping body type and utilization.

• Fashion & Textile Research Journal
• /
• v.24 no.5
• /
• pp.618-627
• /
• 2022

This is a basic study to recommend a legging sizing system suitable for middle-aged women. This study aims to explore and analyze the sizing system of branded leggings for middle-aged women. Therefore, 40 pairs of leggings from 20 brands preferred by middle-aged women were first selected to compare their sizing systems. Thus, it was found that the size distribution of legging brands varied significantly, and the number of sizes or the size deviation also varied depending on the brands or products. Second, the adult female age groups were classified as 18-24 years, 25-34 years, 35-44 years, and 45-59 years. Additionally, the distribution of the waist and hip circumferences by age group was compared with the size specifications of the leggings. Leggings with large differences between size specifications and body size distribution were identified in each age group. In the case of women aged 45 to 59, the size distribution suitability of branded leggings was found to be the lowest among the four age groups. Furthermore, it was also found that it is important to reflect the body size distribution, especially the waist circumference, to establish a legging sizing system suitable for women aged 45 to 59 years.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.25 no.4
• /
• pp.93-106
• /
• 2023

The study is to develop and present a leggings pattern that is suitable for the human body by using a standard body type avatar for a female in her 30s. As a research method, the average body type was selected from adult women in their 30s, and the appearance was evaluated using the CLO software program. The data analysis of this study compared the dimensions and shape of each part by legging. The leggings pattern suggested based on the above research results was determine to be a total length of 80.6cm and hip length of 24cm, and the knee length was set by dividing the legging in half from the waist to the hem and then adding 5cm. These figures were evaluated higher than Company D in terms of the adequacy of the upper part of the front and rear plates of Company A as well as the adequacy of the knee lines. Company A's figures were applied and corrected. For the front plate, the waist circumference was divided by 4, and 3.5cm was removed, and the hip circumference was set by dividing the hip circumference by 4, and 3.8cm was removed. In the appearance evaluation results Company D was highly evaluated in the suitability evaluation of the waist and hips, and the waist and hips were set using the pattern of Company D. The length of the front panel was modified by dividing the hip circumference by 4 and adding 1.8cm to the length, and the length of the back panel was modified by dividing the hip circumference by 3 and adding 8cm after dividing the hip circumference by 0.8cm.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.24 no.4
• /
• pp.41-56
• /
• 2022

This study aims to investigate the actual condition of wearing leggings and the preferred design of down-aging women in their 30s and 40s who have young sensibility, but are starting to enter a middle-aged body type. By analyzing the problems experienced when wearing leggings in this age group, this study intends to provide basic data for the development of a middle-aged female leggings pattern with an improved fit. Therefore, a survey was conducted on 214 women in their 30s and 40s. The results of the survey are as follows. Among down-aging women who want to look younger, leggings are becoming an essential item, but most leggings brands are producing leggings with patterns suitable for women in their 20s. The results of this study also showed that down-aging women in their 30s and 40s mainly purchase and prefer body-fitting leggings. However, they are experiencing discomfort due to 'Y-zone accentuate', 'undergarment accentuate', 'cloth stucking', and 'waist band curling and tightening'. The results indicate that women in their 30s and 40s, who are starting to change to a middle-aged body type, have fit problems. Women in their 20s generally prefer functions that improve the body line, while those in their 30s and 40s prefer functions that improve movement and cover problems caused by the abdomen and the Y-zone area. Therefore, when designing leggings for down-aging women in their 30s and 40s, based on body-fitting leggings, a material with excellent elasticity must be selected. Also develop patterns that solves 'Y-zone accentuate', 'undergarment accentuate', 'cloth stucking', and 'waist band curling and tightening' problems.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.25 no.3
• /
• pp.53-67
• /
• 2023

Blood circulation is one of the most important life support functions of our body. It is essential to maintain healthy blood circulation as problems with blood circulation can lead to numerous diseases and serious complications. This study developed women's leggings with gradual compression and soft surface heating functions to improve blood circulation, and evaluated their performance and wearability. A silicon print pattern was developed to provide gradual compression, and a flexible heating surface coated with MWCNT (multi-walled carbon nanotube) conductive ink was fabricated for comfort and thermal effect. For the design, incision lines and materials were applied in consideration of aesthetic aspects, and design lines and colors were altered using a 3D program. The developed leggings showed that blood circulation can be improved when gradual compression and heating functions are simultaneously applied. Results were confirmed through measurements of clothing pressure, blood flow, and surface temperature. In the subjective wearability evaluation, it was confirmed that wearers felt gradual pressure, and they showed high satisfaction with wearability and design.