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http://dx.doi.org/10.6109/jkiice.2014.18.2.345

Study of Marketing Activation Strategy of Leggings Fashion Product in Women's Clothing Market  

Lee, Hyun-Chang (School of Information and e-Commerce, Institute of Convergence and Creativity, Wonkwang University)
Jin, Chan-Yong (School of Information and e-Commerce, Institute of Convergence and Creativity, Wonkwang University)
Shin, Seong-Yoon (Department of Computer and Information Engineering, Kunsan National University)
Publication Information
Journal of the Korea Institute of Information and Communication Engineering / v.18, no.2, 2014 , pp. 345-350 More about this Journal
Abstract
With the development of economy, people's self-interest about one's appearance has been increasing. Among them, especially interest of fashion in women's clothing market is increasing very. By increasing interest of women's appearance, requirements of various women's fashion marketing ways are increasing and the women's fashion market is expanding as much as it is. Therefore, in this paper, we propose the strategies for marketing activation in women's fashion after consideration of general women's fashion marketing strategies. Also, we build a web site to implement the strategies. Through the activation of the marketing strategies, marketing in a women's fashion market is expected to be competitive.
Keywords
Marketing strategy; women's clothing; women's leggings fashion; web;
Citations & Related Records
Times Cited By KSCI : 5  (Citation Analysis)
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