• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.3
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• pp.37-51
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• 2017

We investigated how entrepreneurship, information technology acceptance, and media utilization influence on office worker commitment and how effects are modulated by learning orientation. The purpose of this study is to identify variables that influence on office worker commitment. To do so, entrepreneurship, information technology acceptance, and media utilization that are the core competencies of individuals and organizations in the era of smart information are proposed as predictor variables, office worker commitment as a outcome variable and learning orientation as a modulator. For this study, a questionnaire survey was conducted on office workers, and finally 340 valid questionnaires are used for analysis. Hierarchical regression analysis is used with demographic characteristics as control variables and learning orientation as a modulating variables. A result showed that the higher need for achievement and proactiveness of entrepreneurship is, the higher job commitment is and that the perceived usefulness of information technology acceptance and communication utilization ability of media utilization competitiveness have a positive effect on job commitment. A research showed that learning orientation is modulating the relationship between entrepreneurship and job commitment, and between media utilization capability and job commitment, respectively. We concluded that we should actively seek synergies of learning orientation along with accumulation of online communication utilization capacity and perceived usefulness of information technology, and of proactiveness need for achievement and in entrepreneurship in order to improve the work committment in the smart information society where the digital environment is advanced.

• Information Systems Review
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• v.10 no.2
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• pp.71-96
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• 2008

Interactive Video Service(IVS) is a new type of media service that enables users to interact with others in the process of casting and watching videos in a system. 'Timing flexibility', which divides IVS into real-time IVS and non-real-time IVS, is one of the significant factors of interactivity. The objective of this study is to identify critical factors of interactivity in IVS and to compare their effects in terms of timing flexibility. To achieve the objective, prior literature has been reviewed to establish a theoretical framework, and twelve active users of IVS have been interviewed to develop research model of IVS. Finally, an online survey has been conducted to verify the research model. The results indicate that Technical Factor, Communication Factor, and Contents Factor of IVS are found to be the important interaction factors in IVS; and their impacts on the intention to use IVS were found to be affected by timing flexibility. This paper ends with theoretical and practical implications of study results.

• The Journal of Information Systems
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• v.25 no.1
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• pp.1-23
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• 2016

Purpose Self-congruity deals with the effect of symbolic value-expressive attributes on consumer decision and behavior, which is the theoretical foundation of the "non-utilitarian destination positioning". Functional congruity refers to utilitarian evaluation of a product or service by consumers. In addition, recent years, social network services, especially mobile social network services have created many opportunities for e-WOM communication that enables consumers to share personal consumption related information anywhere at any time. Moreover, self-construal is a hot and popular topic that has been discussed in the field of modem psychology as well as in marketing area. This study aims to examine the moderating effect of self-construal on the relationship between self-congruity, functional congruity and tourists' positive electronic word of mouth (e-WOM). Design/methodology/approach In order to verify the hypotheses, we developed a questionnaire with 32 survey items. We measured all the items on a five-point Likert-type scale. We used Sojump.com to collect questionnaire and gathered 218 responses from whom have visited Korea before. After a pilot test, we analyzed the main survey data by using SPSS 20.0 and AMOS 18.0, and employed structural equation modeling to test the hypotheses. We first estimated the measurement model for its overall fit, reliability and validity through a confirmatory factor analysis and used common method bias test to make sure that whether measures are affected by common-method variance. Then we tested the hypotheses through the structural model and used regression analysis to measure moderating effect of self-construal. Findings The results reveal that the effect of self-congruity on tourists' positive e-WOM is stronger for tourists with an independent self-construal compared with those with interdependent self-construal. Moreover, it shows that the effect of functional congruity on tourists' positive e-WOM becomes salient when tourists' self-construal is primed to be interdependent rather than independent. We expect that the results of this study can provide important implications for academic and practical perspective.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.590-599
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• 2016

This study aims to examine the effect of adolescents' life stress and smartphone use on academic impairment and to investigate the impact of parents involvement on smatphone use. Online survey are performed among Korean adolescents from 13 to 18 years old. The results show that entertainment use of smartphone and high level of smartphone addiction are significant predictors of adolescent academic impairment. In addition, significant relationships were found between academic impairment and the dimensions of life stress, such as family conflict, academic, and pressure on the future. With respect to the impact of parent involement on academic impairment and smartphone use, time limit has the positive relationship with entertainment use of smartphone, while restriction on the specific smartphone application use has the negative relationship with information use of smartphone.

• 한국노년학
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• v.41 no.4
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• pp.505-525
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• 2021

Purpose. The purpose of this study is to examine how the phrase "old person" are expressed and used in the online sphere. Based on the theoretical concept of stigma, this study investigates the images and attitudes in society toward the elderly, and the characteristics of hate speech aimed at the elderly. Method. This study conducted text mining based on social big data using anonymous conversations. Results. It was confirmed that the elderly images shared online were generally negative. The attitudes expressed toward them also tended to be negative due to the negative images that are propagated of the elderly. The hate speech relating to the elderly, in usages such as 'Teul-ttag' and 'Kon-dae', were mainly identified in comments that negatively evaluate the elderly, and these expressions demonstrate the depth of hate and discrimination towards the elderly who are considered burdensome by young people. Interestingly, the hateful expressions towards the elderly were found more with regard to issues related to politics and economics and not just any content about the elderly. Conclusions. This study discussed the ways and means to enhance inter-generational understanding and solidity.

• 한국노년학
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• v.37 no.3
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• pp.763-781
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• 2017

This study explores the relationship between indirect contacts of older adults and ageism related behaviors by investigating adults' exposure to portrayals of older people and their images in media. This study also investigates how indirect contacts of older adults influence ageism related behaviors such as avoidance and discrimination against older adults through attitudes and social norms about older adults. Using an online survey collected from 252 adults aged 18-64 years, the authors found that indirect contacts of older adults through media predicted attitude toward older adults as well as social norms. The results also revealed that social norm predicted both avoidance and discrimination behavior against older adults while attitude toward older adults only predicted avoidance behavior. Finally, the findings indicated that attitude toward older adults mediated the relationship between indirect contacts through media and avoidance behavior. However, social norm mediated the relationships between indirect contacts through media and discrimination as well as avoidance behaviors. Implication and limitation of the findings are discussed.

• Journal of Service Research and Studies
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• v.14 no.3
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• pp.60-78
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• 2024

Social Network Service(SNS) has fundamentally changed the scope, boundaries, and dynamics of social interactions, becoming an integral part of everyday social communication for individuals and significantly altering the decision-making processes of individuals and organizations. Although prior studies have agreed that individual motivations significantly affect travel experience sharing behavior on SNS, different motivations need to be further examined. Also, there is little empirical study that examines the relationships between social capital and motivations. To address these gaps, this study developed a research model to investigate how two types of social capital (i.e., bridging and bonding) influence individual motivations (i.e., self-enhancement and altruism motivations), which in turn contributes to travel experience sharing behavior on SNS. The online survey was conducted from March 3 to March 17, 2021, and 516 responses were included in the data analysis. Structural Equation Modeling was applied to test the hypotheses in a research model. This research provided a comprehensive exploration of the relationship between motivations and social capital, contributing to a better understanding of why tourists share their travel experiences on SNS.

• Information Systems Review
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• v.11 no.1
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• pp.49-67
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• 2009

E-mail marketing is the cheapest channel in target marketing. The channel works amazingly well for marketers who know how to use it. The e-mail marketers are able to integrate transactional and behavioral data to improve the targeting content of e-mail marketing campaigns. The cost in e-mail marketing is low and e-mail marketing makes no pollution. But, the e-mail response rate is lower than all the other channels. So, it is very hard for companies to increase their sales volumes, though the companies are ready to execute e-mail marketing campaigns on the side of computer systems. Marketers can send messages easily to target customers compared to other channels. But, the possibility to be read by the customers is low. Normal e-mails are continually devalued by spam mails. This study shows the influence of e-mail marketing to increase sales used by credit cards, on the basis of the real data promoted by A bank, in the Republic of Korea. The analysis on the traits of the respondent can help marketers to target customers. If additional studies on the response prediction model on the basis of traits of potential respondents are done, the targeting method to increase the effectiveness of e-mail marketing will be better structured and organized.

• Journal of the Korean Society for information Management
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• v.37 no.4
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• pp.131-150
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• 2020

This study was conducted to ascertain a better understanding of researchers' perception of open peer review (OPR), which is being attempted to improve the problems of traditional peer review methods in recent journal publications. A survey was conducted on the Korean authors of a mega open access (OA) journals and the results were analyzed. The subjects of the survey were selected as Korean corresponding authors published on PLOS, an international OA journal and mega journal. The survey was conducted as an online questionnaire and a total of 238 responses were collected; the analysis was based on 202 valid responses. Data were analyzed by performing frequency analysis and average comparison between groups for the collected questionnaire results. As a result of analyzing whether there is a difference in perception of OPR depending on the age, research experience, and OPR experience of the researcher, researchers under the age of 44, researchers with research experience of 9 years or less, and researchers with OPR participation experience had differences in some OPR perceptions. Results show that researchers under the age of 44 want to change the current peer review approach, but they are not yet actively accepting OPR. As a result of analyzing the reasons why the researcher disagrees with OPR, they raised questions about lack of objectivity, increased burden of reviewers, emotions and relationships, and responded that the right to be forgotten was also necessary.

• Industry Promotion Research
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• v.9 no.3
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• pp.205-212
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• 2024

This study aims to analyze the impact of catchphrases used in job postings on job applications in the context of accelerating social participation of Generation Z and changing business environments. To this end, case studies of catchphrases used in job postings by domestic and international companies were conducted. In addition, job postings for the Korea Electric Power Corporation (KEPCO), a well-known public institution, were created using four trend keywords: 'general phrases,' 'eco-friendliness,' 'employee welfare,' and 'social issues (equality).' An online survey was conducted to analyze the impact of catchphrases in job postings on job applications, and the results showed that 83% of respondents found that the catchphrases in job postings had a positive effect on their application decisions. Through in-depth interviews, the importance of design elements and catchphrases in job postings as perceived by actual job seekers was confirmed. In conclusion, this study aims to explore how catchphrases in job postings can facilitate smooth communication between companies and job seekers and strengthen corporate image promotion activities. It seeks to provide insights into how companies can effectively utilize catchphrases in job postings according to age and job type in future recruitment processes.