• Title/Summary/Keyword: 신뢰 결정요인

Search Result 446, Processing Time 0.024 seconds

전자상거래에서의 소비자만족요인에 대한 개념적 모형구축

  • 오세구
    • Proceedings of the Korea Society for Industrial Systems Conference
    • /
    • 1998.10a
    • /
    • pp.359-366
    • /
    • 1998
  • 최근 전자상거래는 기업과 기업간의 전자상거래 차원에서 기업과 소비자를 직접 연결하는 차원으로 그 중요성의 비중이 변화하고 있다. 본 연구는 기업과 소비자를 직접 연결하는 차원에서 전자상거래 활성화에 결정적으로 영향을 미치는 소비자만족요인에 대한 개념적 모형을 구축함으로서 향후 전자상거래의 발전에 도움을 주고자한다. 본 연구에서 제시한 모형은 공급자측면의 요인인 정보요인, 제품요인, 서비스요인과 소비자측면의 요인인 소비자태도 및 능력요인을 거래관계요인인 신뢰와 몰입을 통하여 소비자 만족에 연결하는 구조방정식 모형으로 추후 실증분석을 통하여 보다 정밀하게 수정하고자 한다.

A Study on the Determinant Factors for Dining at Family Restaurant in Sunchon City (순천시의 훼밀리레스토랑을 이용하는 고객들의 외식결정요인에 관한 연구)

  • 강종헌
    • Korean journal of food and cookery science
    • /
    • v.17 no.6
    • /
    • pp.571-582
    • /
    • 2001
  • The purpose of this study was to identify important selection attributes of customers for dining at family restaurants, and the determinant and predicting factors in customers' intentions of revisiting. A closed-ended questionnaire was used, and a systematic sampling approach was employed to survey a sample of customers in family restaurants. A total of 124 questionnaires were used for analysis among 300 distributed. Multivariate analysis(factor and regression analysis) was performed for 19 selection attributes measured on a five-point scale. A four-dimensional structure(harmonized decoration consistent service, valuable food, and attractive facility) was established from 19 selection attributes. The results of the study showed that three dimensions were significantly related with the customer's intention of revisiting. The dimension of consistent service had the greatest impact on customers' choice. It was clear that a family restaurant manager's emphasis on only one dimension to attract customers might not be as effective as applying a multi-dimensional strategy.

  • PDF

A Study on Impact of Inter-organizational Trust, Commitment and Firm Capability to Research Cooperation Performance (조직간 신뢰, 몰입과 기업 역량이 연구개발협력 성과에 미치는 영향에 대한 연구)

  • Shin, Joong Kyung
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.8 no.1
    • /
    • pp.161-169
    • /
    • 2013
  • As research cooperation was increased nowadays, This study seeks to explores the performance determinants of research cooperation. Toward this end, this study is focused on generating such determinants as interfirm trust, commitment and corporate capability based on previous studies and existing literature. We define openness, management ability and consideration as sub-variable of interfirm trust, corporate capability was composed of R&D capability, financial capability, management capability and absorptive capacity. Commitment had no sub-variable. Also, this study was composed of two dependent variables, aiming to explore differential performance of research cooperation. Results of the empirical analyses are as follows. First, corporate capability was significant impact on research cooperation. Second, interfirm trust and commitment was not significant to research cooperation. Finally, performance differentiation between two dependent variable was not proved in this study.

  • PDF

Determinant Factor Analysis for the Spread of Water Reuse (물재이용 활성화를 위한 결정요인분석)

  • Park, Hyunju;Kim, Tschungil;Han, Mooyoung
    • Journal of Korean Society of Environmental Engineers
    • /
    • v.36 no.4
    • /
    • pp.271-276
    • /
    • 2014
  • The purpose of this study was to survey Suwon citizens over the age of 20 in order to provide basic data on the extent of coverage of the city's water reclamation system and to set guidelines for a policy on water reuse. The survey used a questionnaire with two fields, rainwater use and wastewater recycling, for analyzing factors that influenced water reuse. A factor analysis of 19 questionnaires gave a Cronbach's alpha coefficient greater than 0.4. Factors that influenced rainwater use were environmental protection, water charges, and the risk of climate change. Of the total explanatory power, the share of rainwater use and environmental protection was 39.7% and 28.1% respectively. Environmental protection (explanatory power 24.2%) had an effect on the explanatory power of wastewater reuse. When factors influencing wastewater recycling, like cost of recycling, water management policy, climate change, and suspension of tap water supply were included, the explanatory power of each of these factors went up by 4.3%, 2.8%, 3.3%, and 1.1%, respectively. For more effective wastewater recycling, a water management policy that factors in the above is required, along with a campaign to educate citizens on water management and environment conservation. Additionally, it may be necessary to improve the reliability and the quality of water supply.

Effects of Formal and Informal Control Combination on Information Systems Outsourcing Consequence: Based on IT Governance Perspectives (공식적, 비공식적 통제 결합이 정보시스템 아웃소싱 결과에 미치는 영향:IT 거버넌스 관점)

  • Lee, Jong-Man
    • Journal of Internet Computing and Services
    • /
    • v.11 no.2
    • /
    • pp.155-164
    • /
    • 2010
  • The purpose of this paper is to propose critical success factors for effectively managing information systems(IS) outsourcing. The survey method was used for this paper, and data from a total 106 companies that were listed greater than $10 million were used for the analysis. To analyze the data, structural equation model was used. The results of this empirical study is summarized as follows. First, both formal control based on contract and informal control based on trust have a positive effect on control level which is a determinant indicator of IS outsourcing performance. Second, management capability such as preparedness capability and relationship capability have a positive effect on formal and informal control mechanism. The findings have important implications for the role of trust and management capability in formal management control.

Factors Influencing Innovation Performance through Industry-Research Institute Cooperation of Researchers at Government-Funded Research Institutes in Daedeok Innopolis: An fsQCA Approach (대덕연구개발특구 정부출연연연구기관 연구자의 산연협력 혁신성과 결정요인 분석: 퍼지집합 질적 비교분석 접근)

  • Hwang, Kyung-Yun;Sung, Eul-Hyun
    • Journal of the Korea Convergence Society
    • /
    • v.12 no.7
    • /
    • pp.221-233
    • /
    • 2021
  • The purpose of this study is to analyze the effects of determinants of innovation performance on innovation performance in industry-research institute(IR) cooperation for researchers of government-funded research institutes in Daedeok Innopolis. We reviewed the existing literature on the determinants of innovation performance through cooperation, and established a conceptual framework to analyze the combinatorial effect of the determinants of innovation performance on innovation performance in IR cooperation. Data for empirical analysis were collected through a questionnaire survey targeting researchers at a government-funded research institute in Daedeok Innopolis. The fuzzy-set qualitative comparative analysis (fsQCA) was used to analyze the combined effect of determinants of innovation performance. The fsQCA results show that the configuration of high motivation, high trust, high commitment and high satisfaction of researchers of government-funded research institutes improve innovation performance. On the other hand, it shows that the configuration of high motivation, high trust, low commitment and low satisfaction of the researcher improves innovation performance.

The Impact of Smartphone Application Quality Factors on Trust and the Users' Continuance Intention according to Gender (스마트폰 애플리케이션 품질이 신뢰 및 지속적 사용의도에 미치는 영향 : 성별의 조절효과를 중심으로)

  • Choi, Hun;Choi, Yoo-Jung
    • Journal of Korea Society of Industrial Information Systems
    • /
    • v.16 no.4
    • /
    • pp.151-162
    • /
    • 2011
  • Mobile applications are growing fast and the rising popularity of smartphones, which was supposed to take the market even further. The purposes of this study are as follows. First, we find out what really drives the trust and the intention to continuance use the mobile applications. Second, we explore gender differences in perceptions and relationships between the quality factors and trust. The 231 sets of data collected from 120 male and 111 female, who use the smartphones, were tested against the model using PLS 2.0. The results of this study are as follows. First, perceived usefulness and connectivity had an effect on trust and continuance intension. Second, gender had moderate effect on the relationship between quality factors and trust.

A Study on the Determinant Factor Analysis for the Characterization of Saemangeum New Port (새만금신항만 특화에 관한 결정요인 분석에 관한 연구)

  • Kim, Nam-Suk;Choe, Do-Won;Jeon, Young-Hwan
    • Journal of Korea Port Economic Association
    • /
    • v.28 no.1
    • /
    • pp.263-288
    • /
    • 2012
  • This study aims to define which factors will contribute to vitalization of Saemangeum New Port to secure international competitiveness in order to attract international shipping companies, shippers and forwarders in constructing Saemangeum New Port, and to propose subsequent implications. For research methods of the current study, a factor analysis and a decision making method of analytic hierarchy process(AHP) were used. Through precedent studies, total 11 measuring variables were selected including short entrance and exit channels, main infrastructure development project, tax cut and deregulation, and through a factor analysis, total 3 high rank evaluation factors including 'location and facilities', 'surrounding infrastructure and hydrophile property', and 'local policy and environment'. Analysis results summarizing a test of reliability of measuring variables in this study indicate that as Cronbach alpha coefficient of total 11 measuring variables were turned out to be over 0.8, it is surpassing general average 0.6, which means there is reliability.

The Effect of SNS Tourism Information Characteristics on the Determinant Factor of Internet Travel Products Purchase (SNS 여행정보특성이 온라인 여행상품 구매결정요인에 미치는 영향에 관한 연구)

  • Chun, Chang-Suk
    • The Journal of the Korea institute of electronic communication sciences
    • /
    • v.13 no.1
    • /
    • pp.119-126
    • /
    • 2018
  • The purpose of this study is to understand the important factor of internet travel product purchase according to the characteristics of SNS tourism information. The characteristics of SNS tourism information perceived by travel product consumers are investigated as four major dimensions; reliability, interest, interaction, and usefulness. 17 items of online travel product purchase are adopted and produced four factors namely; safety, price & cost, customer service and convenience. We confirm that consumer have high importance on reliability consider convenience as most important factor of online travel product purchase. Interest of SNS tourism information have significant relation with price & cost, and Usefulness and Interaction of SNS tourism information have significant relation with customer service of online travel product purchase.

The Effects of Internet Shopping Mall Users' focus the formation factors of trust and commitment on Customer Loyalty Behavior (인터넷 쇼핑몰 신뢰형성요인과 몰입형성요인이 신뢰, 몰입, 고객충성행위에 미치는 영향)

  • Park Jun-Cheul;Jeong Gi-Ho
    • Proceedings of the Korea Society for Industrial Systems Conference
    • /
    • 2006.05a
    • /
    • pp.178-193
    • /
    • 2006
  • 기업들이 고객에 대해 관심을 가지는 이유는 고객관계관리(CRM: customer relationship management)의 중요성이 그 어느 때 보다도 강조되고 있기 때문이며, 또한 강력한 고객관계가 기업의 경쟁우위를 위한 주요 수단이 되고 있음을 지각하고 있기 때문이다. 특히 인터넷 쇼핑몰에 대한 고객의 충성행위는 인터넷 쇼핑몰이 제공하는 다양한 상품 및 서비스와 더불어 성공적인 고객관계를 위해서는 매우 중요하다. 또한 인터넷 쇼핑몰의 입장에서는 여러 가지 다양한 서비스를 인터넷 쇼핑몰 이용 고객에게 제공함으로써 인터넷 쇼핑몰을 이용하는 고객들에 대한 신뢰와 몰입을 증가시킴으로써 인터넷 쇼핑몰 이용 고객들로 하여금 인터넷 쇼핑몰에 대해 높은 충성도를 가지게 할 수 있을 것이다. 따라서 본 연구는 인터넷 쇼핑몰 이용 고객에 대한 고객충성행위를 신뢰형성요인, 몰입형성요인, 신뢰, 몰입이라는 측면에서 설명하고자 하였다. 즉, 인터넷 쇼핑몰의 신뢰형성요인(능력, 호의성, 무결성)이 신뢰에 영향을 미치고, 몰입형성요인(촉진정보, 상호작용성, 쇼핑몰디자인)이 몰입에 영향을 미친다. 그리고 신뢰는 몰입과 고객충성행위에, 몰입은 고객충성행위에 영향을 미칠 수 있음을 제안하고 이를 인터넷 쇼핑몰 이용 경험이 있는 고객들을 대상으로 실증적으로 분석하였다. 실증분석 결과에 따르면 제안모델은 수용가능한 모델적합도를 보여 주었으며, 또한 본 연구에서 제시한 9개의 가설 모두가 통계적으로 유의한 결과를 보여주었다. 특히 신뢰는 신뢰형성요인(능력, 호의성, 무결성)과 고객충성행위사이에 매개변수의 역할을 수행하고있으며, 몰입은 몰입형성요인(촉진정보, 상호작용성, 쇼핑몰디자인)과 고객충성행위사이 그리고 신뢰와 고객충성행위사이에 매개변수의 역할을 수행하는 것으로 나타났다.동지역의 고기후를 해석함으로써 고기후적 및 고생태학적 의미를 연구해 보고자 하였다.에서는 시스템 등급에 영향을 준다. 향후에는 더욱 더 다양한 상호의존 모델들이 정량화될 필요성이 있다고 본다. 진행하였다. 줄여서 보다 더 정확하고, 지능적인 규칙구성요소 추출 방법론을 제시하고 구현하여 지식관리자의 규칙습득에 대한 부담을 줄여 주고자 한다. 도움을 받을 수 있게 되었다.을 거치도록 되어있다. 교통주제도는 국가의 교통정책결정과 관련분야의 기초자료로서 다양하게 활용되고 있으며, 특히 ITS 노드/링크 기본지도로 활용되는 등 교통 분야의 중요한 지리정보로서 구축되고 있다..20{\pm}0.37L$, 72시간에 $1.33{\pm}0.33L$로 유의한 차이를 보였으므로(F=6.153, P=0.004), 술 후 폐환기능 회복에 효과가 있다. 4) 실험군과 대조군의 수술 후 노력성 폐활량은 수술 후 72시간에서 실험군이 $1.90{\pm}0.61L$, 대조군이 $1.51{\pm}0.38L$로 유의한 차이를 보였다(t=2.620, P=0.013). 5) 실험군과 대조군의 수술 후 일초 노력성 호기량은 수술 후 24시간에서 $1.33{\pm}0.56L,\;1.00{\ge}0.28L$로 유의한 차이를 보였고(t=2.530, P=0.017), 술 후 72시간에서 $1.72{\pm}0.65L,\;1.33{\pm}0.3L$로 유의한 차이를 보였다(t=2.540, P=0.016). 6) 대상자의 술 후 폐환기능에 영향을 미치는 요인은 성별로 나타났다. 이에 따른 폐환기능의 차이를 보면, 실험군의 술 후 노력성 폐활량이 48시간에 남자($1.78{\pm}0.61L$

  • PDF