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http://dx.doi.org/10.9723/jksiis.2011.16.4.151

The Impact of Smartphone Application Quality Factors on Trust and the Users' Continuance Intention according to Gender  

Choi, Hun (부산가톨릭대학교 유통경영정보학부)
Choi, Yoo-Jung (부산대학교 대학원 경영학과)
Publication Information
Journal of Korea Society of Industrial Information Systems / v.16, no.4, 2011 , pp. 151-162 More about this Journal
Abstract
Mobile applications are growing fast and the rising popularity of smartphones, which was supposed to take the market even further. The purposes of this study are as follows. First, we find out what really drives the trust and the intention to continuance use the mobile applications. Second, we explore gender differences in perceptions and relationships between the quality factors and trust. The 231 sets of data collected from 120 male and 111 female, who use the smartphones, were tested against the model using PLS 2.0. The results of this study are as follows. First, perceived usefulness and connectivity had an effect on trust and continuance intension. Second, gender had moderate effect on the relationship between quality factors and trust.
Keywords
Smartphone; Application; Quality; Trust; Continuance Intention; Gender differences; Motivation Theory;
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Times Cited By KSCI : 3  (Citation Analysis)
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