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http://dx.doi.org/10.13067/JKIECS.2018.13.1.119

The Effect of SNS Tourism Information Characteristics on the Determinant Factor of Internet Travel Products Purchase  

Chun, Chang-Suk (Dept. of Tourism Management, Namseoul University)
Publication Information
The Journal of the Korea institute of electronic communication sciences / v.13, no.1, 2018 , pp. 119-126 More about this Journal
Abstract
The purpose of this study is to understand the important factor of internet travel product purchase according to the characteristics of SNS tourism information. The characteristics of SNS tourism information perceived by travel product consumers are investigated as four major dimensions; reliability, interest, interaction, and usefulness. 17 items of online travel product purchase are adopted and produced four factors namely; safety, price & cost, customer service and convenience. We confirm that consumer have high importance on reliability consider convenience as most important factor of online travel product purchase. Interest of SNS tourism information have significant relation with price & cost, and Usefulness and Interaction of SNS tourism information have significant relation with customer service of online travel product purchase.
Keywords
SNS Tourism Information; Travel Product Purchase;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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