• Title/Summary/Keyword: 신규

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서비스 전환기의 기존 서비스 고객충성도 결정 요인에 관한 연구 - 유료 방송서비스의 고객충성도 요인을 중심으로 -

  • Yun, Sang-Won;Kim, Jin-Ki;Lee, Yun-Cheol
    • 한국경영정보학회:학술대회논문집
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    • 2008.06a
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    • pp.909-920
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    • 2008
  • 기술이 급속도로 발전하고 과거 자연 독점을 이루고 있던 많은 서비스 산업의 규제가 완화되면서 경쟁이 더욱 치열해지고 있다 기존 기업들은 신규 시장 진입 기업들을 방해하기 위하여 진입장벽을 높이기도 하고 기존의 인프라를 이용하여 더욱 뛰어난 기술력을 선보이기 위하여 노력한다 하지만 대부분의 서비스 기업들의 경우 이동통신 산업처럼 새로운 서비스가 시장에 진입하게 되면 많은 사람들의 관심이 늘어나고 이로 인해 기존 서비스가 시장에서 퇴출되는 둥의 어려움도 가지고 있다. 또한 독과점 형태를 이루고 있던 기업들은 시장 진입 기업에 대해 방심하고 있다. 갑작스러운 경쟁 체제에 미숙한 대응 방안으로 인하여 더욱 어려움을 겪기도 한다 반면에, 소비자의 경우 신규 서비스 초반 많은 관심을 가지고 이용 서비스를 신규 서비스로 옮기기도 하지만 서비스 품절, 이용용이성, 유용성에 의하여 지속적으로 이용하기도 하고 다시 기존 서비스를 이용하기도 한다. 따라서 경쟁 체제에서의 시장 환경에서 고객 만족도를 높여 결과적으로 고객 충성도를 높이는 전략은 기존 기업뿐만 아니라, 신규 진출 기업에게도 매우 중요한 과제가 되고 있다. 최근 유료방송시장의 기술이 발전하고 IPTV라는 새로운 서비스가 출시됨에 따라 기존의 Cable TV 는 시장 점유율이 잠식당하고 있다 IPTV 의 유료방송 시장으로의 진출로 인해 Cable TV 의 많은 가입자들이 IPTV 로 이용서비스를 옮기는 것을 방지하기 위하여 고객 만족을 높여 결과적으로 고객 의 충성도를 높여 기존 고객의 이탈을 방지하기 위한 전략이 필요하다. 유료방송서비스 외에도 많은 서비스 산업 내에서 경쟁이 치열해지면서 기존 기업들이 고객의 이 탈을 방지하기 위하여 고객 만족도를 높이는 방안에 대한 연구가 필요하다 본 연구에서는 유료방송 시장을 분석하여 서비스 산업에서 고객만족을 높이기 위한 방안에 대하여 연구해보고자 한다. 기존 연구의 서비스 품절, 이용용이성, 유용성에 대한 연구를 기초로 하여 고객 성향, 신규 서비스의 효용성이라는 변수를 추가하여 분석한 결과 고객 성향 및 신규 서비스의 효용성이라는 변수도 역시 고객 만족도와 고객 충성도에 많은 영향을 주는 것으로 나타났다.

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Demand Estimation Methodology for a New Air Route (신규 항공노선에 대한 수요 예측 모델 연구)

  • Choi, Jong Haea;Yoo, Kwang Yui;Lee, Sang Yong
    • Journal of Korean Society of Transportation
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    • v.33 no.2
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    • pp.145-158
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    • 2015
  • A network connectivity has been regarded as a key element to strengthen a business competitive power in the aviation industry, so many airport authorities try to attract the new airlines and scheme out new air routes. With this trend, a study for an induced travel demand estimation methodology is needed. This study introduces a demand estimation method, especially for a new air route to a promising destination. With the results of previous studies, the derived demand is classified into four types - Local, Beyond, Behind and Bridge. The explanatory variables are established for each type of demand and the main independent variables are composed of distance, ratio of detour, and relative capacity compared with other airports. The equations using such variables and statistically significant coefficients are suggested as the model to make an estimation of derived demand for a new route. Therefore this study will be expected to take an initial step for all related parties to be involved more deeply into developing new air routes to enhance network connectivity.

Police Officer's Verification Strengthening Device on New Appointment Procedure (신임 경찰공무원의 채용절차상 적격성 검증 강화방안)

  • Kim, Joung-Gyu
    • The Journal of the Korea Contents Association
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    • v.7 no.9
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    • pp.139-147
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    • 2007
  • The police is huge career civil service organization. In 1999, police organization employed 7,801 persons as a new hiring. The police had revised employment system several times for competent human resources. But, it is true that much improvements need yet for person's employment which equip eligibility. Specially, discussions need for many new hirings by duty police system abrogation. Career civil service system is impossible of dismissal after permanent appointment. It is true that competitive rate of police officer examination much rose. But it's not important about organization development in addition this unconnects with competent resources. Must change police officer employment system for organization's future development. This study proposed policy about improvement way of examination for service step, field training officer and appointment.

A Study of Intention to Stay, Reality Shock, and Resilience among New Graduate Nurse (신규간호사의 재직의도와 현실충격 및 극복력)

  • Kim, Soyoung;Hyun, Myung-Sun
    • The Journal of the Korea Contents Association
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    • v.22 no.10
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    • pp.320-329
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    • 2022
  • The purpose of this study was to identify factors influencing intention to stay among new graduate nurses. The participants were 127 new graduate nurses working at A University hospital in Gyeonggi Province. Data were analyzed by descriptive statistics, independent t-test, one-way ANOVA, Pearson's correlation coefficient, and multiple regression. The results showed that job satisfaction, reality shock, working period, and resilience were significant predictors of intention to stay and explained for 44.2% of the variance in intention to stay. The findings of this study suggest that interventions focusing on reducing the reality shock through pre-experiences or trainings in clinical situations and enhancing the resilience are needed to improve intention to stay for the new graduate nurses. Also it is necessary to establish a support system and work environment to improve nursing job satisfaction, and a long-term education program of more than 6 months is needed to help new nurses adapt to work.

A Study on the Influence of Construction Safety Education on Unstable Behavior (건설안전교육이 불안전한 행동에 미치는 영향에 관한 연구)

  • Kim, Young Kweon;Park, Jong Young;Kim, Sung Eun
    • Journal of the Society of Disaster Information
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    • v.17 no.1
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    • pp.154-164
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    • 2021
  • Purpose: Ten years after basic safety and health education in the construction industry has been implemented, no more maintenance education has been provided, and those who have completed basic safety and health education are exempt from new employee education. As soon as possible, we will seek strategic measures to prevent unstable behavior and prevent safety accidents by legislating conservative education and new recruitment education. Method: In this study, basic safety and health education, which is construction safety education, and human error, which is unstable behavior of new employees, and structural relationship between violation behavior were conducted through survey. Result: The survey analyzed that basic safety and health education in the construction industry and new recruitment education had a significant impact on the human factors of the disaster, Human Error, and the reduction of violations, and confirmed that continuous safety education could increase safety awareness. Conclusion: The insolvency of safety education shall be prevented by the revision of the Act on the remuneration of basic safety and health education and the education of new employees.

Perspective of Next Generation Risk Assessment (NGRA) using New Approach Methodologies (NAMs) : Review on Accelerating the Pace of Chemical Risk Assessment (APCRA) Initiative (신규접근법을 활용한 화학물질 차세대 위해성평가의 개념과 전망: Accelerating the Pace of Chemical Risk Assessment (APCRA) 이니셔티브를 중심으로)

  • Donghyeon, Kim;Jinhee, Choi
    • Journal of the Korean Chemical Society
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    • v.67 no.1
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    • pp.19-27
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    • 2023
  • During the past few decades, toxicity science is shifting from observative to predictive science. New approach methodologies (NAMs), including in chemico, in silico, in vitro approach, gain attention to reduce, refine, replace the whole animal toxicity testing. However, actual acceptances of NAMs in regulatory decision-making have been limited due to low confidence. To address the current constraints, Accelerating the Pace of Chemical Risk Assessment (APCRA) initiative conducted several case studies and presented the perspectives of next generation risk assessment (NGRA). In this review, we suggested a concept and perspectives of NGRA through analysis on APCRA case studies.

An FGI Study on the Adaptation of Beginning Health Teachers During the COVID-19 Era (코로나-19 유행 시기 신규 보건교사의 교직 적응에 대한 FGI연구)

  • Choi, Sung-Kwang;Choi, Mi-jung
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.6
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    • pp.317-326
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    • 2022
  • In this study, three health teachers assigned to J-do were analyzed through the FGI research method to find out the difficulties, resolution process, and implications of new health teachers in adapting to teaching during COVID-19. As a result of the study, first, there were difficulties in relationships with parents, especially in the course of numerous calls and daily school status reports in the course of handling infectious diseases. After getting used to the COVID-19 work to some extent, beginning health teachers were burdened with having to think about health room work alone, difficulties in health classes for various students, and the burden of showing expertise as the only medical personnel in emergency situations. Second, new health teachers continued to share and communicate related information through online health teacher groups and YouTube to solve the difficulties of teaching. Third, this teaching adaptation process suggests that specific training to provide practical help to new health teachers is needed at the education office level, and it is necessary to support infrastructure such as class contents related to health classes.

Comparison of Resilience between Novice and Experienced Nurses (신규간호사와 경력간호사의 극복력 비교)

  • Hwang, Eun-Hee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.10
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    • pp.530-539
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    • 2018
  • This study was conducted to compare the resilience, social support, psychosocial stress and burnout between novice and experienced nurses. Data collection was conducted using structured questionnaires for 65 novice nurses with less than one year of clinical experience and 70 experienced nurses with at least seven years of clinical experience working in general hospitals. The results revealed that the resilience of novice nurses was lower than that of experienced nurses, and there were significant differences according to educational level, job satisfaction, and subjective health status. Conversely, experienced nurses' resilience differed according to their position. In addition, the resilience of novice and experienced nurses showed the highest correlation with psychosocial stress (r=-0.633, p<0.001; r=-0.586, p<0.001), while novice nurses' social support (r=0.560, p<0.001) and experienced nurses' burnout (r=-0.404, p=0.001) showed the second highest correlations. These results demonstrate that the factors related to resilience of novice and the experienced nurses differ. Therefore, it is necessary to develop a differentiated program according to the characteristics of resilience of each nurse to improve the resilience of novice and experienced nurses.

Concept Analysis of Reality Shock in New Graduate Nurses (신규간호사의 현실충격 개념분석)

  • Choe, Myeong-Hui;Lee, Ha-na
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.11
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    • pp.376-385
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    • 2016
  • This paper aims to understand the conceptual definition and the characteristics of reality shock in new graduate nurses. We analyzed the data using the hybrid model, initially introduced by Schwartz-Barcott and Kim. The data used in this study were collected from six recently graduated nurses who work in S-si and G-si. Another part of the data was obtained from literature review regarding Reality Shock. We categorized Reality Shocks in recently graduated nurses into nine attributes within a three-dimension model. The dimensions include "cognitive", "emotional", and "situational" domains. The cognitive domain is to be aware of the factor that causes Reality Shock. The emotional domain is the negative emotional responses that appear when facing a situation causing Reality Shock. The situational domain is the sort of circumstantial situations that cause Reality Shock. Reality Shock is defined as recently graduated nurses having several negative emotions, such as powerlessness, difficulty in peer relationships, confusion, and pressure due to (i) the differences between reality of nursing and what they have learned in school, (ii) the differences between an ideal situation and the real situation, (iii) the lack of expertise of senior nurses, (iv) a situation without the respect from colleagues, and (v) the overloaded role compare with the expectations. In conclusion, we provide a guideline for establishing a strategy to reduce Reality Shock in recently graduated nurses by identifying the concept of Reality Shock.

How Design Elements of a Social Q&A Site Influence New Users' Continuance Behavior: An Application of Logistic Regression and XGBoost Techniques (소셜 Q&A 사이트의 디자인 요소가 신규 사용자의 지속사용에 미치는 영향: 로지스틱 회귀분석과 XGBoost 기법의 적용)

  • Minhyung Kang
    • Knowledge Management Research
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    • v.24 no.2
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    • pp.161-183
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    • 2023
  • Social Q&A sites, where individuals freely ask and answer each other online, play an important role as a public knowledge repository. For their sustainable growth, social Q&A sites constantly need new askers and new answerers. However, previous studies have focused only on answerers, with little attention to new users or askers. This study examines the factors encouraging new users to continue using social Q&A sites based on motivational affordance theory and self-determination theory, and also investigates whether the factors differ depending on the types of users (i.e., new asker vs. new answerer). In addition, the moderating effect of prior experience with a member Q&A site was examined. Using logistic regression and XGBoost, we analyzed online activity data from 25,000 users in the Stack Exchange Network and found that design elements with motivational affordances had significant impacts on new users' continuance behavior. The experience of a member Q&A site negatively moderated the influence of the antecedents of continuance behavior. Interestingly, the influence of editing was not significant in the analysis of new users as a whole, but was significant in the separate analyses of askers (significantly negative) and answerers (significantly positive).