• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.1-10
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• 2013

With the help of information technology, PVR has been evaluated as an innovative device that brings epochal changes for program selection and convenience of receivers with the convergence between broadcasting and telecommunication. Satellite broadcasters introduced PVR service to strengthen its interactive function. This study analyzed PVR user behavior and how it changed the existing TV viewing behavior through satellite subscribers. The results revealed that PVR subscribers mainly used it for time shifting like VCR use. FUrthermore, heavy PVR users watched TV more than on average and enjoyed a divers genre of programs. This study provides scholarly implication for PVR using behavior and its effects and its useful information for contents and marketing strategy to help PVR service popularization.

• Journal of Broadcast Engineering
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• v.21 no.2
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• pp.210-218
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• 2016

In this study VOD usage patterns(VOD use and paid amount) of IPTV users were investigated reflecting the level of media use characteristics such as TV viewing time, star preference, and genre preference. Also the impact of media using characteristics and the evaluation of guide channel on the intention to use VOD was analyzed. The web survey was conducted against the respondents who have used VOD and guide channel. The results are as follows. Among the media usage characteristics, star preference has the impact on the VOD use, while genre preference has relation to the willingness to pay for VOD. Secondly, the intention to view the guide channel, entertainment of the channel, and the users' genre preference have significant impacts on the intention to use VOD. Therefore, it is necessary to raise the viewing rate of guide channel by providing the customized promotion strategy and diverse events based on the analysis of VOD usage.

• Convergence Security Journal
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• v.12 no.3
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• pp.123-129
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• 2012

Due to the high digital technology, various devices such as TV, PC, smartphone, and pad computer are connected to each other using internet and under the circumstance internet services of which the running platforms are mainly PC become "N-screenlized" by extending their service platform to non-PC devices. As a digital TV has outstanding features of being the most influential device in the living room and having the wide spectrum of users, several internet services has been ported on the digital TV platform (in the form of data services) in order to enhance their brand powers. Most of the services, however, failed to get a satisfactory results as the data services are defeated by the broadcasting contents in the competition for the viewer's interests. In the paper, the design guidelines that make data services not to compete with the broadcasting contents are proposed and a prototype of a data service that accommodates the guidelines is introduced. The prototype, called "TV ideal-type world-cup", does not disturb a viewer's watching broadcast contents and channel-changing behavior while it is running and its service flow is designed for a viewer to achieve the goal of service in a few minutes so that the viewer can enjoy the service in a commercial period.

• Journal of Broadcast Engineering
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• v.23 no.6
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• pp.931-938
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• 2018

D-CATV VOD service provides various contents such as drama and movie with high quality regardless of time and place. As the usage time of the VOD service increases, the viewing time of real-time terrestrial broadcasting is shortened. As the demand for VOD service is high and the number of digital users is increasing, the VOD market is rapidly growing. Therefore this study investigates the age and gender analysis of digital cable TV users and analyzed the usage patterns and audience cases of users. VOD service has been shown to be used by many users for the first time through remote control and free coupons. Non-users of VOD service did not use it because of charge and did not feel the necessity, but some non-users did not recognize the free VOD service.

• Journal of Digital Contents Society
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• v.12 no.4
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• pp.409-415
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• 2011

TV broadcasting platform is evolving to the digital-TV, which is supporting data broadcasting service. Although the data broadcasting services (i.e., games, wether information, stock trading service) provide rich entertainment to viewers, they make the operation manners of digital-TV so complex that some viewers feel difficulty in using their TV sets. The paper tackles the problem by devising a method for constructing viewer-specific EPG configurations based on the viewers' ability of handling IT devices. The paper also propose an environment (e.g., EPG configuration transmitting method, EPG structure) that implements dynamically an EPG configuration based on the viewer's choice of EPG configuration.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.179-184
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• 2008

Changed TV, that has multi-channel and interactive attribute, requires viewer's activity. Also, broadcasting environment and TV user interface require same things equally. But, the viewer feels uncomfortable in current situation because they recognize the TV as passive media. especially, TV interface can't overcome limitation of TV media. And such interface is provided as it is. This problem brings viewer's confusion and dissatisfaction more and more. This study raises a question about viewer's activity and satisfaction, analyzes the relation and effect between activity and satisfaction.

• 한국HCI학회:학술대회논문집
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• 2006.02a
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• pp.305-310
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• 2006

TV 프로그램 전송 방식이 아날로그에서 디지털로 바뀌며, TV방송의 다채널화 현상이 일어나고 있다. 동시에 많은 채널을 시청하며, 정보를 습득하고자 하는 바쁜 현대인들에게 두 개 이상의 채널을 동시에 시청하면서, 이를 녹화하거나 모니터링 하고자 하는 Need가 점점 높아져 가고 있다. 두 개의 튜너를 이용하여 두 채널의 방송을 동시에 시청 할 수 있는 PIP(Picture in Picture-동시화면) 기능은 이러한 사용자 욕구를 해소함과 동시에, 프리미엄 TV의 기술적 특성으로 자리잡고 있다. 현재 LG전자 TV의 경우, PIP관련 기능은 5가지로 [동시화면] [부채널+] [부채널 -] [부화면 입력][주부전환] 이 있다. 이러한 PIP관련 기능은 리모컨에서 부가기능 버튼으로 동작하고 있으며, 리모컨 레이아웃의 복잡성을 증대시키는 큰 원인이 되고 있다. 특히 관련 버튼이 숨김 버튼으로 배치되어 있어 사용자는 버튼을 찾지 못하고 오히려TV OSD 메뉴 상에서 PIP기능을 찾는 오류를 범하고 있어 직관적인 사용성을 제안하지 못하고 있다. 따라서 본 연구에서는 리모컨에서 PIP관련 버튼을 줄임과 동시에 PIP 사용성을 높일 수 있는 개선안을 제안하고자 하였다. 연구 방법은 PIP 사용행태 분석을 통한 문제점 파악 후 2가지 개선안을 도출한 후 각각의 개선안에 대한 사용성 검증을 실시하였다. 그 결과, 기존의 리모컨 버튼으로 접근하는 것이 사용성이 더 좋을 것이라는 예상을 깨고, PIP기능 사용 시 OSD메뉴로 접근하는 것이 수행시간이 줄어들었음을 알 수 있었다. 이것은 TV라는 매체의 특성상 사용자는 TV화면에서 기능 수행 후 Feedback을 기대하며, TV화면 상에서 동작하는 것에 더 익숙하기 때문이다. 이는 향후 새로운 TV기능 구현 시 중요한 Impact로 작용할 수 있다. 그 이유는 리모컨 버튼을 활용하여 모든 기능을 수행하는 것보다, 특정 기능은 OSD상에서 구현하는 것이 TV의 직관적인 사용 Scene에 더 적합한 것을 파악할 수 있었기 때문이다.

• Convergence Security Journal
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• v.11 no.4
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• pp.51-58
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• 2011

Due to the digital technology, the TV broadcasting platform is evolving to the digital-TV, which is supporting data broadcasting service. Although the data broadcasting services (i.e., games, wether information, stock trading service) provide rich entertainment to viewers, they make the operation manners of digital-TV so complex that some viewers feel difficulty in using their TV sets. Several researches have been performed to address the problem by improving the functions of EPG such as searching and reserving programs, applying gesture and voice recognition technologies to operating EPG, guiding the design of the EPG's user interface, and developing agents helping EPG to behave intelligently. A research, however, that tries to address the problem that viewers have different familiarities with IT services has not been performed yet. The paper tackles the problem by letting a viewer to choose an EPG configuration (among the several EPG configurations provided by a broadcasting network) and designing an EPG that implements an EPG configuration based on the choice.

• Convergence Security Journal
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• v.12 no.6
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• pp.19-24
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• 2012

As the representative of the convergence of broadcasting and communication, the data service was expected to be a new profit source of the related industries. The data service, however, has not satisfied the expectation due to the short of killer services that make it popular with the viewers. According to the several survey reports, a lot of viewers do internet-searching using the key-words related to the TV program they are watching and, with the faith in the survey results, several trials has been performed to port established PC-based searching systems onto TV-set only to fail to get popularity among viewers. The failures are mainly caused that they did not sufficiently consider the viewers' modality that viewers seriously want not to be obstructed by anything when they are absorbed in a program. This paper proposes an MHP-based searching data service designed to minimally interrupt the viewers watching a TV program and to be synchronized with a TV program by using the searching key-words relative to it, the content of which changes as time goes on.

• The Journal of the Korea Contents Association
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• v.12 no.5
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• pp.144-153
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• 2012

This study investigates whether the use of N-screen service affects the use of Home TV service as a supplement or substitution. In this study, we collected 132 available survey answers from CJ Hellovision Tving users. We found supplement relationship between Tving and Home TV, which implies that the more use in Tving service, the use of Home TV increases as much as 36.4%. From the result, some meaningful implications were derived. First, a direction for content price negotiation between N-screen providers and terrestrial broadcasters can be suggested. Second, the result will provide a suggestion for establishing a competitive strategy between N-screen providers and Pay-TV providers. Third, this study may solve copyright dispute between content providers and pay TV operators.