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http://dx.doi.org/10.5392/JKCA.2013.13.11.001

Analysis on PVR Service as a Supplementary Function of Interactive Service: Based on Satellite Broadcasting Subscribers  

Kim, Mira (서울여자대학교 언론영상학부)
Kim, Jongha Bell (한라대학교 미디어콘텐츠학과)
Publication Information
The Journal of the Korea Contents Association / v.13, no.11, 2013 , pp. 1-10 More about this Journal
Abstract
With the help of information technology, PVR has been evaluated as an innovative device that brings epochal changes for program selection and convenience of receivers with the convergence between broadcasting and telecommunication. Satellite broadcasters introduced PVR service to strengthen its interactive function. This study analyzed PVR user behavior and how it changed the existing TV viewing behavior through satellite subscribers. The results revealed that PVR subscribers mainly used it for time shifting like VCR use. FUrthermore, heavy PVR users watched TV more than on average and enjoyed a divers genre of programs. This study provides scholarly implication for PVR using behavior and its effects and its useful information for contents and marketing strategy to help PVR service popularization.
Keywords
PVR; Interactive Service; User's Selection; Time Shifting;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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