• Journal of Digital Convergence
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• v.19 no.11
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• pp.145-153
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• 2021

The purpose of this study is to present the current status and implications of companies in relation to the nature of CSR based on the theoretical background of corporate social responsibility (CSR). For consumers using mobile phones from Samsung, LG, and Apple, the impact of CSR components on corporate image, customer satisfaction, and customer citizenship behavior was analyzed. Economic responsibility, ethical responsibility, and philanthropic responsibility all have positive effects on corporate image. However, it was found that legal responsibility did not pay attention to the corporate image. And the corporate image was found to have a positive (+) effect on customer satisfaction and customer citizenship behavior. The results of this study suggest that companies need to devise a systematic CSR education system for their stakeholders.

• Korean Journal of Social Welfare Studies
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• v.43 no.2
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• pp.295-317
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• 2012

Corporate interest and participation to the corporate philanthropy have increased since sustainable business management and win-win business management is on the rise to be the major task of the corporation, due to global economic recession and shrinking of consumption market. Employee participating corporate philanthropy, such as giving or volunteering, are especially increasing recently. This study analyzed the effects of giving and volunteering participation of the employees on job satisfaction and organizational citizenship behavior mediated by recognition and attitude about corporate philanthropy. Structural equation modeling was employed for statistical analyses. As a result of the study, it is clear that giving participation of the employees has a positive influence in job satisfaction and organizational citizenship behavior, mediated by the recognition and attitude about corporate philanthropy. However, the effects of volunteering participation of the employees on job satisfaction and organizational citizenship behavior mediated by recognition and attitude about corporate philanthropy was non-significant. Based on this result from the study, factors to increase the inner stakeholder effect of employee participating corporate philanthropy are proposed.

• Proceedings of the KAIS Fall Conference
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• 2011.12a
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• pp.152-155
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• 2011

본 연구는 조직시민행동의 선행요인으로 조직관리 차원에서 주요하게 고려되고 있는 윤리경영 이라는 원인(외생, 독립)변수가 매개변수인 경영자 신뢰 및 조직냉소주의를 매개하여, 이들이 결과(내생, 종속)변수인 직무태도 및 행동(조직시민행동, 직무만족, 직무성과, 이직의도)과 어떠한 인과관계를 갖고 있는지 이들의 관계를 규명하는데 주력하였다. 이는 추 후 사회복지시설에서 사회복지조직 혹은 사회복지사를 대상으로 진행되는 연구의 이론적인 기반을 구축하는데 기여한 논문이라는 점에서 연구의 의의가 있다.

• The Journal of the Korea Contents Association
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• v.12 no.2
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• pp.208-221
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• 2012

The purpose of this study is to investigate the antecedent variables of customer citizenship behavior selected by a social exchange point of view on the Boryeong Mud Festival. Of all the questionnaires collected, 239 were included in the analysis which was performed using SPSS. Date analysis method used to frequency analysis, factor analysis, reliability analysis and canonical correlation analysis. As the results of the canonical correlation analysis between the customer citizenship behavior and the social exchange point of view, there was a significant relationship between the attributes of customer citizenship behavior - loyalty, cooperation, Participation and social exchange point of view - customer satisfaction, customer confidence, perceived support of customers, justice perception. Therefore, marketing practitioner should recognize the importance of customer's perception in the service circumstance and make a managerial effort to offer the best service to customer. The result of this paper may help local festival planner and marketers for festival marketing strategy.

• The Journal of the Korea Contents Association
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• v.11 no.7
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• pp.437-447
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• 2011

This study will compare and analyze the effect of satisfaction of security needs on life satisfaction according to sociodemographic features and will find the factors of security needs satisfaction and life satisfaction. a total of three humdred questionnaires was distributed to male and female who live in Seoul(Gang-dong, Gang-sue, Songpa-gu and Gand-buk) in Aug. and Sept., 2010 and over nineteen years old. Except making the wrong questionnaires, total questionnaires was sampled from 259 questionnaires using judgment sampling method after selecting. Data analysis be used by SPSSWIN 18.0 Version. The validity and reliability of questionnaires are verified for factorial analysis and reliability analysis and also T test and F test are used for finding for differences of life satisfaction and satisfaction of security needs. And, this study is tested the regression analysis for the effects on the life satisfaction and satisfaction of security. Utilizing CCTV on the Life Satisfaction, this study were drawn the conclusions as following. First, the satisfaction of security needs as demographic characteristics have the part of the difference. the result shows to different psychological needs as educational level at the group less than college graduates. Second, the result of satisfaction of security as demographic characteristics is significantly higher in the male group and life satisfaction as education is significantly higher in more than college graduates. Third, the satisfaction of security needs of citizens through the CCTV effects to life satisfaction. environmental needs and information needs are as high as life satisfaction.

• Asia Marketing Journal
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• v.13 no.1
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• pp.1-26
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• 2011

Measuring the quality of city life (QCL) is important for city marketing given that QCL influences the city brand image and resident city relationship. Despite its importance, most previous measures of community well being were developed in the context of small towns, and limited attention has been given to a subjective measure of QCL in the context of a large city. This study develops and tests a subjective measure of quality of city life (QCL) in the context of a large metropolitan city. Quality of city life (QCL) refers to the degree of need satisfaction and feelings of happiness one experiences during the course of city life. The results from a survey of 507 residents from 25 major districts in Seoul indicate that the QCL measure has convergent and discriminate validity. The results also indicate that QCL has predictive validity in relation to satisfaction with city services, trust in the city government, word of mouth communication, and a sense of citizen pride. The managerial and policy implications of this study are discussed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.11
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• pp.4895-4906
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• 2011

The purpose of this study was to find the effect of servant leadership of sports administrator on job satisfaction and organizational citizenship behavior to provide effectiveness management. To accomplish this research objective, as the subjects 333 employees were selected who working at 3 branches of Korea Sports Promotion Organization and Korea Olympic Committee. As for data processing, this research made a frequency analysis, exploratory factor analysis, correlation analysis confirmatory factor analysis, and structural equation model analysis were utilized. The results using structural equation model indicated that servant leadership had directly positive effect on job satisfaction. and servant leadership had directly positive effect on organizational citizenship behavior. In addition, job satisfaction had directly positive effect on organizational citizenship behavior. The implications of the study suggest that sports organization administrator should strengthen servant leadership to build up effectiveness management.

• Journal of Korea Entertainment Industry Association
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• v.13 no.1
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• pp.35-46
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• 2019

In this study, we conducted an empirical analysis to examine the effects of corporate cultural marketing activities on customer satisfaction and customer citizenship behavior through positive emotion variables. For this study, we conducted a survey on customers who have experienced cultural marketing activities of companies. The results are as follows. First, among the four factors of culture marketing activities, 'sponsorship','synthesis','style', and other factors excluding 'sales' factors influenced positive emotion. Second, positive emotion have a positive effect on customer satisfaction with products and services. Third, positive emotion affect voluntary customer citizenship behavior. As a result, it can be seen that the marketing activities of companies practicing cultural activities, differentiation of products and services based on culture, and formation of corporate culture emphasizing culture lead to positive emotion of customer. In addition, positive emotion are likely to lead to customer satisfaction with products and services, and furthermore, in order to create common value, it is sometimes possible to lead to customer citizenship behavior that voluntarily perform the same role as the company's spokesperson have. Based on the results of this study, it is necessary for domestic stakeholder to engage in innovative perspectives and ongoing activities based on the essential concepts of cultural marketing to secure customer and build competitive advantage.

• Management & Information Systems Review
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• v.28 no.4
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• pp.131-154
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• 2009

In this study, an analysis has been conducted as to; (i) what factors affect organizational members trust in leader (ii) how does members trust in leader affect the variable of organizational performance in an organization. In order to attain the objective of this study, a model was established and also the hypothesis was verified on the basis of preceding studies. The findings of this study could be summarized as follows: 1. Servant leadership which is considered as preceding factors affecting trust in leader, were found to have a positive relation with trust in leader. 2. In connection with the role of trust, its mediator effect between its preceding factor and outcome variables was verified. As a result of the analysis, it was verified that servant leadership and trust in leader affected outcome variables not only directly but also indirectly through trust. 3. As a result of analyzing the effect that the trust in leader has on outcome variables, the trust in leader was found to have a positively significant effect on organizational citizenship behavior, organizational commitment and job satisfaction.

• Korean Security Journal
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• no.47
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• pp.61-84
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• 2016

The objective of this study is to closely examine the relationship between intrinsic extrinsic job satisfaction and organizational citizenship behavior and closely examine a moderation effect that job characteristic variable has, focusing on workers in private security guard industry. In order to attain the above-mentioned objectives, a purposive sampling method was used as sampling method. Data on 207 people were used for analysis. A frequency analysis, correlation analysis, reliability analysis, structural equation model analysis, multiple group analysis of the collected data was made by utilizing SPSS 21.0 and AMOS 22.0. The results of study can be summarized as follows. First, it was shown that intrinsic satisfaction, sub-factor of intrinsic extrinsic job satisfaction, had a positive (+) effect on altruism. Second, it was shown that intrinsic satisfaction had a positive (+) effect on conscientiousness. Third, it was shown that intrinsic satisfaction had a positive (+) effect on participation. Fourth, it was shown that extrinsic satisfaction didn't have significant effect on altruism. Fifth, it was shown that extrinsic satisfaction didn't have significant effect on conscientiousness. Sixth, it was shown that extrinsic satisfaction didn't have significant effect on participation. Seventh, it was shown that skill variety had a moderation effect on the relationship which intrinsic satisfaction had with altruism and participation. Eighth, it was shown that task identify had a moderation effect on the relationship which intrinsic satisfaction had with altruism and participation. Ninth, it was shown that task significance had a moderation effect on the relationship which intrinsic satisfaction had with altruism, conscientiousness and participation.