• Journal of the Korea Convergence Society
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• v.13 no.5
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• pp.145-154
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• 2022

The purpose of this study is to investigate the difference in advertising effect of visual rhetoric type of Facebook ads depending on the user sensitivity and level of empathy. The experiment was designed as a between-subjects factorial design (visual rhetoric type) × 2 (brand sensitivity) × 2 (level of empathic understanding). The results of the experiment performed to analyze the strategies of Facebook ads for ads effectiveness can be summarized as follows: a three-way interaction effect for persuasive effects was found among the type of visual rhetoric, brand sensitivity, and empathic understanding for both types of visual rhetoric. Breaking down it by type of rhetoric, no interacting effect was observed between brand sensitivity and empathic understanding levels for the visual simile ads in most of the dependent variables. For the visual metaphor ads, however, the brand sensitivity and empathic understanding levels were found to have interaction effect in all dependent variables.

• Proceedings of the Korea Information Processing Society Conference
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• 2023.11a
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• pp.276-278
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• 2023

본 연구는 입력된 수사문건에 대해 시간 속성을 기반으로 범죄사건의 흐름을 나타내는 스토리라인을 자동으로 시각화하여 사건의 전체적인 흐름에 대한 이해도를 향상하는 데 도움을 주는 범죄사실에 특화된 스토리라인 시각화 인터페이스에 관한 연구이다. 이를 위해 객관적인 사실 관계 파악과 논증 검증이 중요한 범죄수사에서 중요한 자료인 판결문 데이터를 활용하였으며, 판결문 중에서도 육하원칙에 따라 해당 범죄의 구성요건적인 특징이 명확히 기재되어 있는 범죄사실을 대상으로 하여 사건의 흐름에 따라 추출된 데이터를 자동으로 시각화하였다. 이는 현장에서 실무자들이 범죄사건의 흐름을 쉽고 빠르게 파악하고 더 나아가 종합적이고 입체적으로 파악하는 데 도움이 될 것으로 기대된다.

• Journal of the Korea Convergence Society
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• v.11 no.4
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• pp.165-172
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• 2020

The purpose of this study is to primarily explore the characteristics of 'irony' and focus on the process of visualizing it. 'Irony' is one of the rhetorics used to describe the context or situational aspects of writing. This 'Dépaysement' that appears in art history corresponds to 'ironic' rhetoric in writing. 'Dépaysement' is a combination of techniques, which conveys a message through de-familiarizing rhetoric. With the images conflicting with each other in logic on the same canvas. 'Dépaysement' and 'ironic' rhetoric have commonalities in that they produce a situation with opposite or contradictory images and obscure the images and the situation by distorting them into being different from what has usually been known. In conclusion, Ironic Characteristics and Visual technique elements of dépaysement are identical, this study attempts to understand the visual language by analyzing 'the visual irony' that appears in artworks.

• The Journal of the Korea Contents Association
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• v.12 no.1
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• pp.176-184
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• 2012

People are exposed to various media. After the Digital Revolution, quantitative expansion of the media is at a rapid pace. Because of the expansion of the media, advertising needs efforts that induce the audiences' reaction. Rhetorical devices are used as the efforts. This study noted the visual paradox of rhetorical devices because it is an effective representation device that induced audiences' reaction by deliberate contradiction and ambiguity. This study has defined the visual paradox based on define and classification of paradox in logic. This study also tried to reveal the relationship between images and text for signification by metalanguage because it is important to the visual paradox in advertising. And analyzed cases of Volkswagen ads to prove the research process. Finally identified that images and text interact to create a new meaning.

• Proceedings of the Korea Information Processing Society Conference
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• 2022.11a
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• pp.490-492
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• 2022

최근 사법분야에 지능형 법률 서비스를 제공하게 되면서 학습데이터로서 판결문의 중요성이 높아지고 있다. 그중 범죄사실은 수사자료와 유사하여 범죄수사에 귀중한 자료역할을 하고 있지만, 주체가 생략되거나 긴 문장의 형태로 인해 구성요건을 추출하고 사건의 인과관계 파악이 어려울 수 있어 이를 분석하는데 적지 않은 시간과 인력이 소비될 수밖에 없다. 따라서, 본 논문에서는 사전학습모델을 활용한 개체명 인식과 형태소 분석기반 이벤트 추출기법을 범죄사건 재구성에 적용하여 핵심 사건추출을 간편화하고 시각적으로 표현해 전체적인 사건 흐름 이해도를 향상할 수 있는 방법론을 제안하고자 한다.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.25 no.4
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• pp.767-780
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• 2015

In recent years, as smart phone penetration rate is growing explosively, new forms of cyber crime data is poured out beyond the limits of management system for cyber crime investigation. These new forms of data are collected and stored in police station but, some of data are not systematically managed. As a result, investigators sometimes miss the hidden data which can be critical for a case. Crime data is usually generated by computer which produces complex and huge data and records many logs automatically, so it is necessary to simplify a collected data and cluster by crime pattern. In this paper, we categorize all kinds of cyber crime and simplify crime database and extract critical clues relative to other cases. Through data mining and network-visualization, we found there is correlation between clues of a case. From this result, we conclude cyber crime data mining helps crime prevention, early blocking and increasing the efficiency of the investigation.

• Archives of design research
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• v.15 no.2
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• pp.91-100
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• 2002

Unlike a study related in language alone, rhetorical study of current time, composed with multi-culture, medias, communication, presents its own field that covers from the form of discourse(persuasive) to another form of discourse(not persuasive). If there was a study of making beautiful sentences for story and finding simple method of speech in Greek and roman period of an ancient time, it now a study in which one finds the essence of literary style or terminology in the expression of sentence. The taller case is especially important, given that the importance of what to express visually is on-going active procedure of this stuffy as itself an activity of communication. When a visual object persuades viewers, the activity of communication derives them to react and to understand the intention of an artist. The matter of how to speak is the matter of how to shape message persuasively. This persuasive method or technique is study of rhetoric. The three aspects (figurative, accentuating, mutating) of rhetorical expression of an illustration, the visual image can give fresh feelings to be in intimate relations with public. These rhetorical expressions also vitalize the story that is expressed on illustration with crisp image. It helps to attain expected effects while discovering essential meaning through the corresponding linguistic interpretation of an image. The study aims at the most effective way to communicate by figuring the most strong and direct illustrative message out. One of the method is to patternize illustrative expressions that are established from all kinds of shapes of Rhetoric. Therefore ,an operation of significance and an implication can shape an ultimate goal of this study from acknowledging the mechanism that modern illustration embraces.

• Archives of design research
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• v.18 no.3 s.61
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• pp.95-104
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• 2005

Although the volume and complexity of available information have increased, our ability to process such volume of complex information has not been met with corresponding development. Information designers have been given the responsibility to address such unbalanced progress by developing effective visual systems to deliver and communicate such information to the masses in a manner that is quick and easy to process and understand. This study originated in recognition of these issues. This study seeks to find a solution to these issues in rhetorics in order to proliferate visual communications in recognition of the increasing importance of information and visual communication. Rhetorics, a field of study with a long history of analyzing the delivery of communication, provides numerous possibilities for the re-establishment of importance placed on visual information communication. Included in this study are (i) a thorough analysis of the principals of expression and logic offered by rhetorics, as applicable to information design (ii) a proposal to the solution to the above-mentioned issues encompassing the rhetoric process and methods of expression of information design and (iii) the practical application of these design principals to social activities. In order to provide an example of the practical use of the rhetoric methodology Presented in this study, we applied the rhetoric methodology to the 'Information Design for Public Transportation of Seoul.' and developed a new map and a guidebook. The raw data necessary for the foregoing were obtained through the analysis of the information designs that are currently in use in connection with mass transportation in Seoul and the survey evaluation conducted among Seoul residents. We modulated the infrastructure of Seoul by using 48 TAZs, computed the routes that are most likely to be used, and proposed the predictable information analysis process. The design proposed on this study encompasses color coding and use of combined information, and application of style and sequential information analysis process.

• Journal of Digital Contents Society
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• v.14 no.4
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• pp.481-491
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• 2013

This paper is introducing on a strategy of storytelling which is utilized as a core skill in developing cultural contents. The proposed storytelling method consists of three steps(planning, production, editing). The method of storytelling strategy is based on rhetoric metaphors and classifies rhetoric metaphors into three kinds of image metaphor, image personification and image simile. This thesis produced and studied 3 visual-image contents including 1 metaphor, 1 personification and 1 simile. As a result, visual-image contents can be a resonable method of the communicational act of visual-image contents with a rhetoric expression. This result will contribute to recognize the possibility of expressing visual-image contents by various figure. Recently, there are a lot of concernments on the expression by creative visual-image contents, but a theoretical study on creative idea for visual-image contents is insufficient. So, in the future, this thesis will be used for basic materials to express a creative visual-image contents, and also contribute to offering basic theories for visual-image contents study and teaching.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2013.05a
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• pp.165-166
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• 2013

The principle of human perception, behavior, and thought is presented in the traditional interface design study that is ease to use and increase the learn-ability. We believe that the usability is related to user's affection. The goal of this paper is to investigate how visual metaphor works in usability and affection in interface to analyse the effect of visual metaphor to user affection. Literature reviews for the concept of metaphor and affection design conducted. We analyse the effect to user's affection through think-aloud i.e. protocol analysis for metaphor.