• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.18 no.2
• /
• pp.681-688
• /
• 2017

This study examined the relationship between the cabin crew images and the airline employment decisions. The aim was to target college students to prepare for employment in airlines. The survey was conducted to achieve the research objectives using SPSS 20.0 based on 342 questionnaires. In addition, frequency analysis, factor analysis, reliability analysis, Correlation Analysis, and regression analysis were performed. The cabin crew image of the customer orientation and fashion affects the airline employment decisions of the students. The cabin crew image of professional expertise and appearance affect the airline employment decisions of the trust. The cabin crew image of customer orientation, fashion, and appearance affects the airline employment decisions of the students. Overall, the job must first be an understanding of the airline and it is necessary to consider a career professional approach. In addition, there is a need to recognize human services that emphasize the customer orientation factors of the crew.

• The Research Journal of the Costume Culture
• /
• v.4 no.3
• /
• pp.361-371
• /
• 1996

본 연구는 항공승무원의 유니폼에서 고려되어야 할 특징적인 기준을 분석하여 유니폼 제작시의 디자인 방향을 제기코자 한다. 그 기준은 착용주의 안락함, 승무원의 움직임을 고려ㅏ여, 항공사의 특성을 살리는 이미지 창출, 고객에게 신뢰감을 주는 전문적인 복장, 적하반 섬유소재 등이다.

• Journal of dental hygiene science
• /
• v.15 no.5
• /
• pp.636-641
• /
• 2015

The purpose of this study was to examine the oral health recognition and aesthetic interest of flight attendant. The data was collected 314 flight attendant from June to July 2014 in A Airlines. Questionnaires were used to measure the levels of the health & oral health recognition, experience and requirement of oral esthetic therapy. The data was analyzed using descriptive statistics, T-test, ANOVA, Pearson's correlation, structural equating model by the PASW Statistics 18.0 program. According to the research result, oral health awareness were not healthier than general health. Oral health was an important factor to influence the external image. The flight attendant received aesthetic dental care to improve the external image. However, self-assessment results that oral health condition was significantly lower. Therefore they are required oral care practice with aesthetic dental care.

• Journal of Digital Convergence
• /
• v.16 no.8
• /
• pp.99-107
• /
• 2018

The purpose of the study compares the difference between the carriers' reported large consumption emotion of customers in regards to the appearance of the crew. The research method was conducted for 15 days from March 11 to 25, 2018, and the number of valid samples was 289 in total. The results of the study showed that customers differ in the influence of perceived consumption sentiment between full service carrier and low cost carrier on uniform of flight attendant. Consumer sentiments perceived by low cost carriers are comfortable, familiar, and lively, and these results have proven that they are distinguished from low cost carriers by being clean, sophisticated, and large. The results of this study are significant when the airline has changed the crew uniform at the right time and considered it to be a marketing tool that is important to the image change of the company.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.15 no.12
• /
• pp.7204-7213
• /
• 2014

This study examined the impact on work life on health recognition and health behavior practices. The data was collected from 314 flight attendants from June to July 2014 in A airline. Questionnaires were used to measure the levels of health recognition, health behavior practice, Stress index, external image, and the impact on the work life. The data was analyzed using descriptive statistics, T-test, ANOVA, Pearson's correlation, structural equating model using the SPSS AMOS 18.0 program. The research showed that health care influences the external image and work life, and the health behavior practice influences the stress management. A survey of the various influencing factors of work life will be needed in terms of human resource management to provide quality service to customers, and health care programs for flight attendants in workplace will be needed.

• The Journal of the Korea Contents Association
• /
• v.14 no.12
• /
• pp.683-693
• /
• 2014

This research examines a storytelling of a crisis presented in news coverages about Asiana Airline accident happened at San Francisco airport on July 6th, 2013. and investigate how the storytelling affects public's image toward an organization. To answer the research questions, qualitative content analysis of news articles (n=101) and survey (n=125) were employed. The subjects for the content analysis were Chosun Daily Newspaper and Hankyoreh Daily Newspaper, and the period of news articles is range from June 6th, 2013 to June 12th, 2014. The results showed that 10% out of total news articles was positive description toward stewardess who handled the crisis well in emergence situtation. The major expressions of depicting the stewardess's heroic activities in the news articles were tears, composure, hero, quick response, sacrifice, sorry, and so on. The online survey was conducted from Nov. 15, 2013 to Feb. 14, 2014 and found that the stewardess heroic activity influenced positively public's evaluation on Asian airline's crisis management and image of the company.

• Journal of Convergence for Information Technology
• /
• v.10 no.8
• /
• pp.259-264
• /
• 2020

This study classified the hairstyle types of flight attendants in flight on A airline, the largest low-cost carrier in Asia. The cabin crew does not maintain a constant commute time, but the hairstyle will change with the diversification of commute time according to flight schedules. Therefore, in the case of a female cabin attendant, if there is a lot of time before going to work, a hairstyle such as a up hair style may be maintained. However, when you have less time to trim your hair, keep your daily hairstyle, such as one-length cuts and gradation cut, or keep your hair ponytail-like. The cabin crew maintains a variety of hairstyles, but the color of the hair prefers natural brown or slightly lighter dyeing, and the lighter hair due to excessive bleach is not preferred.

• Journal of the Korean Society of Costume
• /
• v.64 no.8
• /
• pp.111-123
• /
• 2014

The purpose of this research is to prepare basic data necessary to develop uniform design by examining the uniforms of Korean and Chinese airline crew. Advanced research, various literature materials related to uniform, as well as a survey on the images portrayed by the different uniforms of the airlines were used as research method, and this was used to investigate its functions and components. The survey was conducted in Incheon International Airport and Gwangju airport from September 1st to 30th of 2013, - targeting 350 people consisting of Koreans, Chinese, and other nationalities who have the experience of using Korean and Chinese aircraft. The research findings are summarized as follows. First, the images of the uniforms were classified into 5 elements: attractiveness, activity, noticeability, femininity, and traditionality. The analysis showed that Korean uniforms, except for Jin Air, received high marks overall, while the Chinese uniforms received lower marks compared to their Korean counterparts. Second, the results were analyzed based on the nationality of the respondents. In regards to Korean airline crews, attractiveness, activity, noticeability, femininity, and traditionality showed statistical significance with Korean respondents, while the significance was seen in attractiveness, activity, femininity, and traditionality for the Chinese respondents. Femininity was the only feature with any significance for the third nation respondents. On the other hand, with regard to Chinese airline crew's uniform, Korean respondents showed statistical significance in the following features: attractiveness and traditionality, while the Chinese and the third nation respondents did not show any statistical significance in any of the elements.

• Journal of the Korea Society of Computer and Information
• /
• v.25 no.2
• /
• pp.197-203
• /
• 2020

The purpose of study is to identify the perception of image-making regulations change of airline cabin crew and analyze the relationship among the perception of regulations change, occupational choice motives and career decision of female university students majoring in airline service in Kwang-ju and Jeonnam area. The survey was in 203 for a month from November 18 to December 13, 2019. The collected data were analyzed using 'SPSS statistics 21.0.' Analytical methods such as frequency analysis, factor analysis, reliability analysis and multiple regression analysis were used. The findings of this study are presented as follows: Students majoring in airline service are positively aware of image-making regulations changes of airline cabin crew, positive perception of regulation changes has a statistically significant impact on occupational choice motives and career decision, and occupational choice motives have an effects on career decision. In conclusion, the study has implications for providing information to airlines to understand the applicants and to students preparing for employment. However, there is a limitation in that the sample of this study is limited to only female university students majoring in airline services in a specific area, and the size of the sample is not large.

• The Journal of the Convergence on Culture Technology
• /
• v.8 no.6
• /
• pp.347-353
• /
• 2022

The Purpose of this study is to investigate mediating effects of satisfaction in major on the causal relationship between job image of students majoring airline service and career preparation behavior. This study employs a survey questionnaire to examine the mediating effect of satisfaction in major. A 33-item survey questionnaire was administered to 210 students in the universities in 4 Metropolitan cities. The research data are analyzed using six statistical methods: factor analysis, reliability analysis, t-test, ANOVA, correlation analysis, and three-step mediated regression analysis. As a result of the analysis, there is mediating effect of satisfaction in major in the causal relationship between job image and career preparation behavior.