Browse > Article
http://dx.doi.org/10.9708/jksci.2020.25.02.197

A Study on the Perception of Image-making Regulations Change of Airline Cabin Crew and Career Decision  

Kim, Mun-Kyung (Dept. of Airline Service, Kwangju Women's University)
Abstract
The purpose of study is to identify the perception of image-making regulations change of airline cabin crew and analyze the relationship among the perception of regulations change, occupational choice motives and career decision of female university students majoring in airline service in Kwang-ju and Jeonnam area. The survey was in 203 for a month from November 18 to December 13, 2019. The collected data were analyzed using 'SPSS statistics 21.0.' Analytical methods such as frequency analysis, factor analysis, reliability analysis and multiple regression analysis were used. The findings of this study are presented as follows: Students majoring in airline service are positively aware of image-making regulations changes of airline cabin crew, positive perception of regulation changes has a statistically significant impact on occupational choice motives and career decision, and occupational choice motives have an effects on career decision. In conclusion, the study has implications for providing information to airlines to understand the applicants and to students preparing for employment. However, there is a limitation in that the sample of this study is limited to only female university students majoring in airline services in a specific area, and the size of the sample is not large.
Keywords
Image-making Regulations Change; Internal Motives; Occupational Benefit Motives; External Recognition Motives; Career Decision;
Citations & Related Records
연도 인용수 순위
  • Reference
1 RY Baek, "Impacts of Job Image of Flight Attendants and Satisfaction with College Major on Career Decision Level of College Students Majoring Airline Service - Moderation effects of appearance satisfaction," Sejong University Graduate School Master's thesis, Jun. 2017.
2 SJ Ryu, “The effect of occupational value and image on career decision level: Focused on flight attendant job applicants,” International Journal of Tourism and Hospitality Research, Vol. 32, No. 3, pp. 143-156, Mar. 2018.   DOI
3 YJ Whang, “Determinants of career decision and perceived level of career information of general high school students,” Korean journal of sociology of education, Vol. 17, No. 1, pp. 131-158, Jan. 2007.   DOI
4 Asiana Airlines inside material
5 Air Information Portal System, http://www.airportal.go.kr
6 SI.Song, and JE.Jo, “Defect of Airline Perceived Service Quality on Customer Satisfaction and Intent ion : Focusing on Seoul to Honolulu Flight,” Korean Journal of Tourism Research, Vol. 19, No. 1, pp. 229-246, Jan. 2004.
7 YD Lee, "A Study on Image Making of Flight Attendants," Korea Aerospace University Graduate School Master's thesis, Jul. 2009.
8 T'way air inside material, http://www.twayair.com/app/company/prCenter
9 JEJU air inside material
10 SR Mun, "Professional cooking student career choice of values in this study on the impact," Honam University Graduate School Master's thesis, Feb. 2010.
11 JK Lee, "Strategic & Ethical Personnel Management," PYbook, Chapter12, 2009.
12 Richadson S, “Undergaduates’ perception of tourism and hospitality as a career choice,” International Journal of Hospitality Management, Vol. 28, No. 3, pp. 382-388, 2009.   DOI
13 JH Kim & BG Jeon, “Research Articles: Undergraduates’ Occupation-Appraisal: Focus on Tourism Industry,” Korean Journal of Tourism Research, Vol. 22, No. 3, pp. 105-123, Sep. 2007.
14 PS Yamg, SH Oh & SS Park, “A Study on the Job Selection Motives and Satisfaction of Tourist Guides: Focused on Japanese Tourist Guides in Jeju,” International Journal of Tourism and Hospitality Research, Vol. 15, No. 1, pp. 175-192, Jan. 2007.
15 YM Kim, SS Kim & HJ Park, “The Effects of Airline Cabin Crew’s Degree of Achievement of Motivations Considered to Select a Job on Overall Job Satisfaction and Turnover Intention,” Korean Journal of Hotel Administration, Vol. 18, No. 4, pp. 177-199, Aug. 2009.
16 MH Jung, “ The Effects of Airlines Flight Attendant Images on Occupational Choice Motivations and Employment Decisions Factors,” Event & Convention search, Vol. 10, No. 2, pp. 1-23, Dec. 2014.
17 CH Han & SC Kim, “Factors of Applicants’ Preference for the Airline Cabin Crew,” Korean Journal of Tourism Research, Vol. 30, No. 1, pp. 91-104, Mar. 2015.
18 JM Jo, Financial News,, http://www.fnnews.com/news/201804240920300131