• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.5
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• pp.2187-2197
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• 2013

The purpose of this study is to investigate the influence of guarantee advertising by three sports stars (Jisung Park, Doori Cha, and Tahwan Park) working for famous sport brand names such as Nike, Adidas, and Fila on the intention of purchasing. In the study, total 240 people of all ages but those who are under twenty are chosen to conduct a survey. The results of investigation is the followings. First, with the respect of gender and age there are statistically meaningful differences between sports stars' guarantee advertising and consumers' intention of purchasing sporting goods that result from demographical elements. Second, how the guarantee advertising of sports stars have an influence on consumer's intention of purchasing products results in the three sports stars in a different way. As for Jisung Park, the result represents that his athlete characteristics such as expertise, creditability and similarity have to do with consumers' intention of purchasing goods most. Third, as for Doori Cha, the result identifies that his creditability and similarity plays an important role for the consumers' intention of purchasing. Forth, as for Tahwan Park, similarity has some meaningful influence on the sport consumer's intention of purchasing. The fact that similarity plays an important role in common for the consumers' intention of purchasing is noteworthy to the researchers relating to the advertisement area.

• Annual Conference on Human and Language Technology
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• 2019.10a
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• pp.400-403
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• 2019

스타일 변환(Style Transfer)은 주어진 문장의 긍정이나 부정 같은 속성을 변경하여 다른 속성을 갖는 문장으로 변환하는 과정을 의미한다. 본 연구에서는 스타일 변환을 위한 단어 n-그램 삭제의 기준을 확장하였고, 네이버 영화리뷰 데이터셋을 통해 이를 스타일 변환 이후 원래 문장의 스타일로부터 얼마나 차이가 나게 되었는지를 측정하였다. 측정은 감성분석기를 통해 이루어졌고, 기존 방법에 비해 6.28%p정도 높은 75.13%의 정확도를 보였다.

• Management & Information Systems Review
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• v.33 no.1
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• pp.279-298
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• 2014

This research is based on service marketing to explain the effect of barista job attributes as the antecedents of lovemarks for increasing brand loyalty. The analysis was held with customers who experienced local and national coffee shop in Pusan area by using SPSS18K and Smart PLS 2.0. The study verified the structural equation model hypothesizing the relationship among related factors including barista job attributes, lovemarks and brand loyalty. According to the result of this study, barista job attributes factors including expertise, communication, and service orientation have positive effect on the lovemark. Furthermore, structural relationships among lovemark variables were identified through hypothesis testing. However, the effects of expertise and service orientation on intimacy were not significant especially in local brand. Additional multi-group testing was conducted to explain managerial implication of this research. The research has several marketing implication on service marketing and lovemark theory. For firms, customers'perception of barista's job attributes can generate positive lovemark effect and develop brand loyalty in the service marketing perspectives.

• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.478-487
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• 2014

The purpose of this research is to find out how the characteristics of healthy lifestyle and wine selection influence each other, and how healthy life and wine selection themselves influence the overall satisfaction of wine. The data collected for this study was taken from a sample of 285 persons during the period of August 29, 2013 to September 29, 2013. Extrapolating from the data, three different characteristics of a healthy lifestyle were identified: health confidence, health sensibility and a desire for good health. Three different characteristics of wine selection were also identified: wine label, wine experience and wine recommendation. The relations of influence between healthy lifestyle and wine selecting attributes were analysed through canonical correlation and regression analysis. This report concludes that healthy lifestyle and wine selection strongly influence each other and their combination has a significant influence on the satisfaction of wine. Among the different healthy lifestyle characteristics identified, the desire for good health was the primary factor that significantly influenced wine satisfaction. With regard to wine selection, the label of wine and experience of wine were the primary factors that significantly influenced wine satisfaction.

• Journal of KIISE:Software and Applications
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• v.28 no.5
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• pp.412-421
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• 2001

본 논문은 문서 영상에 존재하는 개별 단어들에 대한 속성정보 추출 방법을 제안한다. 단어 단위의 속성 인식은 단어 영상 매칭의 정확도 및 속도 개선, OCR 시스템에서 인식률 향상, 문서의 재생산 등 다양한 응용 가치를 찾을 수 있으며, 메타정보(meta-information) 추출을 통해 영상 검색(image retrieval)이나 요약(summary) 생성 등에 활용할 수 있다. 제안하는 시스템에서 고려하는 단어 영상의 속성은 언어의 종류(한글, 영문), 스타일(볼드, 이탤릭, 보통, 밑줄), 문자 크기(10, 12, 14 포인트), 문자 개수 (한글: 2, 3, 4, 5, 영문: 4, 5, 6, 7, 8, 9, 10), 서체(명조, 고딕)의 다섯 가지 정보이다. 속성 인식을 위한 특징은, 언어 종류 인식에 2개, 스타일 인식에 3개, 문자 크기와 개수는 각각 1개, 한글 서체 인식은 1개, 영문 서체 인식은 2개를 사용한다. 분류기는 신경망, 2차형 판별함수(QDF), 선형 판별함수(LDF)를 계층적으로 구성한다. 다섯 가지 속성이 조합된 26,400개의 단어 영상을 사용한 실험을 통해, 제안된 방법이 소수의 특징만으로도 우수한 속성 인식 성능을 보임을 입증하였다.

• Proceedings of the Korean Information Science Society Conference
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• 2002.10c
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• pp.136-138
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• 2002

관계형 OLAP 시스템에서는 다차원 분석에 사용될 데이터를 하나의 사실과 여러 개의 차원 테이블로 구성된 스타 스키마로 표현한다. 사실 테이블은 측정치의 속성을 포함하며, 차원 테이블들은 이러한 사실 테이블에서 중심으로 뻗어져 나온 형태로써, 측정치에 대한 정보를 제공한다. 방대한 크기의 OLTP 소스 데이타베이스로부터 사실과 차원 테이블로 구성된 스타 스키마 설계하기 위해서는 풍부한 경험과 많은 시간을 필요로 한다. 따라서 스타 스키마를 효과적으로 설계하기 위한 체계적인 설계 방법이 필요하다. 본 논문에서는 소스 데이터베이스들에 대한 개념적 모델인 ER 도형을 이용하여 여러 개의 사실 엔터티를 추출하는 알고리즘과 이를 통해 자동적으로 스타 스키마를 설계하는 알고리즘을 제시하였다. 스타 스키마가 하나의 사실 테이블에 여러 개의 차원 테이블이 M:1의 관계로 연결되었다는 성질을 활용하여, 이 방법에서는 EH 도형이 연결된 위상 구조를 이용하여 각 엔터티에 연결된 M:1 관계의 개수에 근거하여 사실과 차원을 추출하는 방법을 제시하였다. 본 논문에는 이러한 방법을 통해 데이터 웨어하우스의 스타 스키마들 자동적으로 쉽게 설계하여 소요되는 시간과 노력을 줄일 수 있도록 하였다.

• Culinary science and hospitality research
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• v.22 no.5
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• pp.106-116
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• 2016

This study on the lifestyle of senior citizens measured how slection criteria affects franchise restaurant selection. Word of mouth was determined not to have a negative effect between senior citizen lifestyle and franchise restaurant selection. First, the lifestyle of senior citizens were categorized into 4 sub-variables-extroverted, open, progressive, and future-oriented -. It identified information about the properties of the choice variables franchise restaurants positively influence on the all relationships .Second, the mediating effect of word of mouth was verified form the realtionships.

• The KIPS Transactions:PartC
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• v.18C no.5
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• pp.361-368
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• 2011

In this study, we present a method for efficiently aggregating networks state information required to determine feasible paths in transport networks that uses the source routing algorithm for hierarchical QoS routing. It is proposed to transform the full mesh topology whose Service Boundary Line serves as its logical link into the star topology. This is an aggregation method that can be used when there are two or more QoS parameters for the link to be aggregated in an asymmetric network, and it improves the information accuracy of the star topology. For this purpose, the Service Boundary Line's 3 attributes, splitting, joining and integrating, are defined in this study, and they are used to present a topology transformation method. The proposed method is similar to space complexity and time complexity of other known techniques. But simulation results showed that aggregated information accuracy and query response accuracy is more highly than that of other known method.

• Asia Marketing Journal
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• v.12 no.1
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• pp.51-79
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• 2010

This study is based on recent advances in celebrity traits and self-determination researches to address how consumers develop the strong attachment to a "star brand," and the effect of consumer's attachment to star brand on evaluation of product brand sponsored by the star. We use the consumers' need satisfaction and star traits as major causal factors that influence consumer's attachment to a star brand. Specifically this article uses autonomy need, relatedness need, competence need as the dimensions of need satisfaction and expertness, trustworthiness, likeability, and similarity as the key star traits. The purpose of this study is to investigate the influence of these factors on the consumer's attachment to star brand and how consumer's evaluation of product brand sponsored by star is moderated by the fitness level of between the image of star brand and the image of sponsored product brand. To collect the data, survey was taken in a University located in Incheon. Collected data are analysed using SPSS 15.0 and AMOS 7.0. The results show that when the star brand is perceived as more trustworthy and likeable, and satisfies autonomy need and relatedness need, the consumer is more likely to become strongly attached to him or her. The hypothesis that consumer's attachment to star brand will have the positive influence on the evaluation of product brand sponsored by star is supported. And hypothesis that consumer's attitude to a sponsored product brand is moderated by the fitness level of between the image of star brand and the image of sponsored product brand is also supported. The empirical results imply that star brand to which consumers are attached may have the significant positive impact on the consumers' evaluation process of endorsed product brand and purchase behavior, and that marketers should consider need dimensions which target consumers want to satisfy and the fitness level of between the image of star brand being considered as endorser and the image of product brand.

• Annual Conference on Human and Language Technology
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• 2019.10a
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• pp.395-399
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• 2019

생성 모델은 최근 단순히 기존 데이터를 증강 시키는 것이 아니라 원하는 속성을 가지도록 스타일을 변화시키는 연구가 활발히 진행되고 있다. 스타일 변화 연구에서 필요한 병렬 데이터 세트는 구축하는데 많은 비용이 들기 때문에 비병렬 데이터를 이용하는 연구가 주를 이루고 있다. 이러한 방법론으로 이미지 분야에서 대표적으로 cycleGAN[1]이 있으며 최근 자연어 처리 분야에서도 많은 연구가 진행되고 있다. 많은 논문들이 사용하는 데이터도메인은 긍정 문장과 부정 문장 사이를 변화시키는 것이다. 본 연구에서는 한국어 영화리뷰 데이터 세트인 NSMC[2]를 이용한 감성 변화를 하는 문장생성에 대한 연구로 자연어 처리에서 좋은 성능을 보여주는 BERT[8]를 생성모델에 이용하였다.