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A Study of the Effect between Senior Citizen Lifestyle Choice Behavior on Franchise Restaurants - Mediating Effect of Word of Mouth -  

Kim, Chan-Woo (Dept. of Hotel Culinary & Food Service Management, Catholic Kwandong University)
Yang, Dong-Hwi (Dept. of Hotel Culinary, Gimhae College)
Publication Information
Culinary science and hospitality research / v.22, no.5, 2016 , pp. 106-116 More about this Journal
Abstract
This study on the lifestyle of senior citizens measured how slection criteria affects franchise restaurant selection. Word of mouth was determined not to have a negative effect between senior citizen lifestyle and franchise restaurant selection. First, the lifestyle of senior citizens were categorized into 4 sub-variables-extroverted, open, progressive, and future-oriented -. It identified information about the properties of the choice variables franchise restaurants positively influence on the all relationships .Second, the mediating effect of word of mouth was verified form the realtionships.
Keywords
lifestyle; choice behavior; oral intent;
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