• Journal of Global Scholars of Marketing Science
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• v.9
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• pp.189-201
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• 2002

Objectives of this study were: First, the purpose of this study is to develope the factors affecting private brand based on past researches and to review effects of the consumer perception factors affecting private brand preference. Second, to set up research model specifying relationships among price perception, information search and experience, Quality perception and private brand preference. Third, to test hypotheses derived from the research model of this study and to attempts to explain how to have the effect the private brand preference. Marketing implications of this study were: As a result LISREL analysis, price perception, informations search and experience, quality perception increase and enhance private brand preference. Limitations of this study were: Data collection methods used in this study were questionable for the lack of general analysis in the difference of preference between characteristics of purchaser and characteristics of non-purchaser exactly because our sample was only limited to Changwon, Masan and Jinhae. So future study has to include samples in other regions.

• Journal of the Economic Geographical Society of Korea
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• v.17 no.2
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• pp.296-320
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• 2014

Since the last decades, livestock ranching has been fast industrialized and the global trade of meat products is sheer increasing. And the Korean government opened its domestic beef market to meet increasing domestic demand for beef. In this context, domestic beef production took its way to specialization and scale economies, and subsequently the commodity chain of beef became different from the conventional one. Such institutions as beef quality grade, HACCP, and brand marketing have strong influence on current beef production systems. Furthermore, along with the macro-scale change, regional and local systems and actors also transform the beef commodity chain. Hampyong-gun, which had once been a declining rural and under-served region in the past, is now actively reviving its economy by producing industrialized, specialized, and localized beef. Such native beef production is both impacted by and associated with multi-scaled actors, their institutions and supporting discourses. These heterogeneous actors and institutions form a newer form of native beef system in the region.

• Food Industry And Nutrition
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• v.11 no.2
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• pp.1-9
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• 2006

우리 전통술산업의 육성은 원료농산물의 소비증대와 수입주류의 대체, 전통문화의 복원 등 다양한 의미를 가지고 있다. 즉 쌀과 잡곡, 과일, 약초 등 우리 농산물로 빛은 민속주의 재현을 통해 개방여파로 인해 남아도는 우리 농산물의 소비증대와 국민들의 건강 증진, 전통문화의 계승발전에도 기여할 수 있기 때문에 산업적 활성화의 필요성이 크다. 특히 술은 지역축제나 관광, 예술 등과 결합한 고부가가치 문화상품이 될 수 있는 만큼 그린투어리즘(green tourism)이나 농촌문화관광을 풍요롭게 하는 중요한 컨텐츠가 될 수 있을 것으로 기대된다. 우리술산업의 활성화를 위한 정책과제로는 다음을 제시할 수 있다. (1) 우리술의 맛과 향, 숙취제거 등 품질을 개선하되 특히, 젊은층과 서민들의 기호에 맞으면서도 건강기능성을 가미한 다양한 제품의 개발과 포장 및 디자인의 개선이 필요하며 이를 위해 전문연구기관을 설립하거나 한국식품개발연구원을 통한 연구개 발과 교육 훈련이 선행되어야 한다. (2) 우리술의 품질관리와 차별적 유통을 위한 브랜드화가 필요한데 이는 지방자치단체와 관련업체에서 지역에서 생산되는 술에 대해 원료나 제조방법, 생산지역 등 품질기준과 표기방법을 제도화하고, 이를 소비자들에게 알리는 방법을 강구해야 한다 (3) 시음회나 품평회, 우리술페스티벌 등 다양한 이벤트행사를 통해 우리술에 대한 부정적 이미지를 개선하고 소비를 촉진하기 위해서는 적극적인 홍보와 판매촉진이 필요하다. (4) 우리 전통술의 품질향상과 가격인하를 위해 시설현대화와 기술개발, 포장 및 디자인개선, 원료구입, 홍보 및 판매촉진 등에 소요되는 자금을 지원하고 주세 차등화 등 조세감면과 경영컨설팅 등의 지원이 필요하다. (5) 현재 국회에 계류 중인 [전통술산업육성 및 지원법(안)]를 통과시켜 제도를 정비하고, 여러 부처에 흩어져 방치되고 있는 농민주 및 민속주 관련 행정체계를 정비해야 한다.

• Proceedings of the Korean Society for Food Science of Animal Resources Conference
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• 2005.05a
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• pp.274-277
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• 2005

보다 위생적인 한우육 생산을 위해서는 단계별의 위해요소중점관리(HACCP)의 적용은 물론, 생산 및 유통단계에서 가축 및 축산물의 이동경로를 추적, 관리함으로써 생산, 가공 및 유통 정보가 투명하고 정확하게 소비자에게 제공되도록 각 단계의 정보들이 통합되어져야 한다. 또한 필수적으로 개체이력 관리체계 구축 및 추적을 위한 도축장 전산화, 판매장 전산화가 이루어져야 한다. 따라서, 생산${\cdot}$도축${\cdot}$가공${\cdot}$판매 단계의 정보를 통일화 할 수 있는 ID 체계 및 ID 식별 체계를 구축하고 각 단계에서 발생하는 정보를 공유하여 효율적이며 위생적인 생산이 될 수 있는 전산시스템을 구축하고 개체추적이 가능한 생산단계, 도축단계, 가공${\cdot}$판매단계 자동화 시스템이 개발 되어야 한다. 소비자 선호도 및 도축${\cdot}$가공 정보를 생산자, 관련기관 및 단체에 효과적으로 전달하여 차별화된 브랜드 개발을 유도하고 생축 및 한우육 유통단계를 투명화 하여 소비자 및 생산자의 이익을 극대화 시켜야 한다. 고품질 축산물을 소비자에게 안전하게 제공할 수 있도록 생산이력관리시스템을 구축하는 것은 궁극적으로 수입육과의 차별화 및 고품질 한우육 공급으로 국내산 한우육의 신뢰성을 회복하여 지속적이며 안정적인 한우 경영을 유지${\cdot}$발전의 기반을 마련하는 계기를 제공하는데 있다.

• Journal of the Korean association of regional geographers
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• v.12 no.2
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• pp.229-244
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• 2006

Geographical indications are signs which identify a good as originating in the territory of a specific country, region, or locality, where the quality, reputation or other characteristics of the product is essentially attributable to its geographical origin. Korea has implemented geographical indication system through its Agricultural Product Quality Control Act since 1999. This research analyzes the impacts and implications of geographical indications on a particular cultural industry in a region using a case study of Boseong green tea which is the first product that was officially registered as a geographical indication in Korea. The results show that the geographical indication has contributed to the promotion of green tea industry in Boseong not only through increase of production but also through development of tourism. The implication is that a geographical indication can be used as an effective method to cope with trade liberalization in terms of agricultural policy. Another implication is that a geographical indication provides an efficient tool for place marketing.

• Journal of Digital Convergence
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• v.14 no.1
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• pp.399-405
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• 2016

Head-Up Display, an information-providing display, is a device that provides necessary information through a vehicle window for a driver when driving, with which the driver secures the visibility and acquires information necessary for driving. Head-up displays in early days were mostly installed in imported vehicles but increasingly, being installed in medium and large-sized domestic vehicles, they secures convenience of driving and information acquirement. The information display element of each of currently released brand cars not only has limits in consistency and in displaying interface but also reveals the limitation of a way to apply GUI, being applied to dot reflective form in terms of the technology type. Accordingly, this study draws real time information element described as necessary during driving through case survey and analysis, and aims to provide a user with new GUI guideline through transparent display technology recently developed based on results analyzed with priority of POI(Point of Interest) information.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2017.10a
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• pp.194-196
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• 2017

is a MOBA game developed by 2015 at the Tentent's Tianmei Studios. The operation of the game was very successful, ranking first in the global mobile gaming revenue list in May 2017. However, most of the discussion about this game are the moral critique of game addiction. In fact, a game's success is closely related to the Marketing strategy beyond the contents of the game. This research using a neutral point of view to see the communication modes of during the early, development and outbreak period, analyze the integrated marketing communication strategy (IMC) through the method of case study, and concluded that the key to the success of IMC is the flexible use of various communication methods to achieve a three-dimensional offensive according to the famous Synergy Theory. It is also hoped that this article will be helpful for practitioners to realize the importance of Publicity and promotion of other game products.

• Journal of the Korean Society of Food Culture
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• v.29 no.4
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• pp.342-347
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• 2014

This survey was conducted to investigate consumer preferences for branded and imported pork, including favorite cooking styles. Data were collected from a total of 252 consumers and analyzed. The results are summarized as follows. Consumers of branded pork showed a moderate preference "moderate" (54%). There was no significant difference in consumer preference for branded pork according to educational level or living area. However, there was a significant difference according to yearly income (p<0.05). Consumers in the high-income group preferred branded pork more than those in the low-income group. Most consumers did not like imported pork (64.6%). There was no significant difference in consumer preference for imported pork according to educational level or living area, whereas there was in the yearly income group (p<0.05). Whereas low-income consumers did not like imported pork, high-income consumers did. The royalty for purchasing of branded pork was shown "3.65" out of 5 points. Whereas there was no significant difference according to educational level, there was for living area and yearly income (p<0.05). Consumers living in large cities or having low income showed high royalty of purchase for branded pork. The royalty for purchase of imported pork was "2.08" out of 5 points. Significant differences for purchase royalty of imported pork were observed according to educational level, living area, and yearly income group (p<0.05). Consumers responded that they liked roasted pork (47.6%). Secondly, consumers liked stew (16.7%). There were no significant differences among various cooking styles in any of the groups.

• Journal of Korea Port Economic Association
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• v.25 no.3
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• pp.385-406
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• 2009

The volume of trade between Korea and China has been growing significantly year by year since the diplomatic relations have been established in 1992. The economic and logistics cooperation between the two countries is crucial not only for the development of their economic relations but for promotion of value-added logistics. However there are still huge and serious impediments to logistics network and management between the two countries including bottlenecks in transport and customs procedures. The purpose of this study is to investigate how to promote value added logistics activities between Korea and Shandong Province of China. It is suggested the ways to increase VAL activities such as enhanced division of international labour within industries, provision of comprehensive logistics service and establishment of strategy for supply chain management between the two countries.

• Journal of Animal Science and Technology
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• v.51 no.1
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• pp.81-90
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• 2009

This study was carried out to investigate consumer's preference and purchase behavior of pork including perception of brand-pork in Korea. A total of 504 respondents were surveyed and collected from December, 2007 to February, 2008. Among total respondents, 62.55% (n=314) responded that they liked the pork and respondents who were higher education level showed higher preference (p<0.05). Majority of consumers (61.16%) did not like imported pork. In addition, one who had lower education level and living in rural area disliked more the imported pork. Most consumers preferred to the belly (58.57%) and results indicated that the people who were higher education level preferred a discount mart but who were living in rural area preferred a butcher's shop. Among the purchasing area, a big discount mart was the most preferred (44.64%) and this was also different among the education level (p<0.001) and living areas (p<0.05). The consumers preferred to purchasing a 600 g pack for a single purchase. Among total respondents, 42.71% of consumers responded that their priority was reliability of meat quality on choosing the place for purchasing the pork, and the significant difference was highly found in living area groups (p<0.001). The perception of carcass grading system was common scores with the average of 2.79, and there was highly significant difference among education level groups (p<0.001). The average of 3.50 among 5 points for branded pork were evaluated by a total of consumers but the significant differences were not found in all three groups.