• Proceedings of the Korean Society for Information Management Conference
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• 2016.08a
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• pp.49-55
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• 2016

본 연구에서는 물리, 생명분야 연구자들의 인구사회학적 특성이 기관리포지터리 수용의도에 미치는 영향을 살펴보았다. 그리고 이를 정보공유와 확산의 장으로 기관리포지터리를 활용할 수 있는 전략 수립의 근거자료로 활용하고자 하였다. 관련 문헌자료 조사, 설문조사와 심층면담을 수행한 연구결과는 다음과 같다. 첫째, 기관리포지터리 인지경로는 도서관과 모체기관의 홍보, 동료들의 추천순으로 나타났다. 둘째, 연구자의 학술정보자원 공유는 면대면이 가장 높게 나타났으며, 그다음으로 오픈액세스 기반 기관리포지터리, 연구그룹단위 웹사이트 순이었다. 셋째, 학술정보자원 유형별 공개는 심사후 학술논문이 가장 높게 나타났으며, 실험데이터에 대한 공개의사는 매우 저조한 것으로 나타났다. 넷째, 학술정보자원의 공개를 통해 연구자들은 연구성과에 대한 인정, 우선권확보, 연구역량 강화에 대한 기대감, 취업에 대한 기대감, 중복연구 가능성 축소를 기대하고 있었다. 향후 다양한 학문분야별 연구자의 특성과 행태분석을 통해 주제분야별 특성이 반영된 기관리포지터리 개발이 필요할 것으로 보인다.

• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.306-314
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• 2019

Based on the secondary data of the 2018 news media audience conducted by the Korean Press Foundation, this study examines how the credibility of news on web portals and from news media outlets affects the types of web portal usage. The web portal usage was categorized into the two types: paying attention to news edited by the web portals and paying attention to news media outlets. These were named "portal site centered" and "news media outlet centered," respectively. This study found that the credibility of news from the web portals showed positive relationships with both portal site centered and news media outlet centered. The credibility of news from news media outlets had statistically significant relationships with the two types of web portal usage, but it differed depending on the audiences' preferences toward news media outlets. In other words, the credibility of news from news media outlets that are usually preferred or frequently used showed a positive relationship with the portal site centered, but has a negative relationship with the news media outlet centered. On the other hand, the credibility of news from news media outlets that are not preferred or not frequently used had a negative relationship with the portal site centered, but had a positive relationship with the news media outlet centered.

• The Journal of the Korea Contents Association
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• v.12 no.5
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• pp.91-102
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• 2012

Virtual Advertising and Product Placement which had been brought up to strengthen the competitiveness of the contents and vitalize the Advertising Industry, especially broadcasting advertising were finally adopted. This is a study to review what the background and the current condition of the virtual advertising and product placement are, identify what their current and potential problems are, and discuss how to settle the issues and make improvements. It also presents an empirical study on audience awareness. As a result of the study, audience tends to show high awareness of virtual advertising and product placement, to accept them more positively and show higher reliability of them than any other advertising. Moreover, it appears that they pay more attention to them, express their favor on them, and regard them convincing. This is an important point to both academic field and industry, which is likely to give suggestions to establish policy for virtual advertising and product placement and to develop broadcasting advertising in the future.

• Journal of Digital Convergence
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• v.13 no.3
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• pp.107-115
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• 2015

The social commerce is an innovative and emerging transaction. It is the result of combination with transaction and social media technology. This study analyzes Korean college students' social commerce behavior through extending technology acceptance model(TAM) with social influence(SI). We confirmed all proposed hypotheses are significant and supported by the given data through PLS path modeling method with SmartPLS. It indicates that SI is an important factor influencing intention to use, so SI should be consider for theorists to enhance explanation and prediction of TAM and for practitioners to earn higher performances as well. Finally, based on the findings, suggestions for future studies are discussed.

• Journal of Digital Convergence
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• v.17 no.10
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• pp.177-186
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• 2019

The purpose of this study is to enhance the understanding of consumer experience and behavior of Internet of Things (IoT) services and to provide practical implications through investigating the impact of benefits-cost factors and network externalities on consumers' adoption intention of IoT services. An online survey was conducted on general consumers in their 20s to 60s who were aware of the IoT services and 328 data were collected. Using SPSS 24.0, frequency analysis, correlation analysis, factor analysis, and hierarchical regression analysis were conducted. As a result, the level of consumers' IoT service experience in various contexts was examined, and entertainment, informativeness, loss of humanity, compatibility, and complementarity were found to have a significant effect on consumers' adoption intention of IoT services. This study suggests that strengthening network externality effects by increasing compatibility and complementarity is important in promoting consumers' adoption of IoT services. In future studies, it is necessary to adopt specific Internet of Things services to verify the validity of the models developed in this study.

• Journal of Korean Society of Transportation
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• v.24 no.6 s.92
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• pp.65-74
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• 2006

The costs of owning car are accepted as a subscription fee for participating in car-oriented society and only direct out-of-pocket costs of driving are mostly considered, so that the efficient location with better accessibility to service facilities is often under-appreciated. The purpose of this study is to explore the impact of accessibility to public transport and other service facilities on travel demand and transportation cost of household. The residential areas in Hamburg are categorized into 8 types according to level of public transport and other service facilities. The costs of owning and operating car in each residential area are calculated on the base of the household automobile ownership and usage analysed through the actual survey The result of this analysis shows that the transportation cost of household is decreased In proportion to the level of Public transport and other service facilities. This analysis finds the structure of residential area, which economize energy consume and makes household actual transportation cost saying Possible. The result of the analysis can be used as a tool for influencing home locaion choice towards Public transportaion corridors.

• Spatial Information Research
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• v.3 no.2
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• pp.161-177
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• 1995

본 연구의 목적은 도시공원 조성시 물리.생태적 여건과 이용을 고려해 건강한 도시공원을 조성하는데 기초자료를 제공하는데 있다. 따라서 본 연구는 서울 서초구 양재시민의 숲(공원)을 대상으로 조성된 공원의 물리.생태적 여건과 이용의 관련성을 조사해 나타난 문제들을 GIS와 설문조사를 통해 분석했다. 조사항목으로 과거토지이용, 현토지이용(성토지역, 동선, 나지, 시설물), 식생(수고, 지하고, 최근색재지, 유실수, 불량식재지), 배수상태, 야간조명, 소음, 이용현황(이용밀도, 이용행태, 접근동선) 등이며 수고+소음, 지하고+이용밀도, 과거토지이용+배수불량, 이용행태+접근동선 등을 중첩해 문제점을 분석했다. 그 결과 본 공원은 식재, 배수, 소음, 이용(주차, 야간이용)등의 문제를 앉고 있으며 이에 대한 해결방안으로는 숲내 공지확보, 수로나 연못설치, 방음벽 설치, 주차장 확보 등이다. 설문조사에서 제안된 시설과 대안으로는 공원주변의 양재 화홰단지와 연계한 화단 및 화훼전시공원(43%), 현공원의 잠재력을 활용한 식물원 혹은 수목원(58%), 과일나무 공원(32%) 등을 들 수 있다. 결과적으로 이공원과 같이 규모가 큰 공원을 조성시에 위와 같은 문제들을 해결하기 위해서는 조성기간중 다양한 문제를 수용할 수 있는 유연한 단계별 계획이 필요할 것이다.

• Information Systems Review
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• v.12 no.2
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• pp.47-74
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• 2010

This study presents two dimensional views of IT-use behaviors. It examines public employee's IT-use behavior as manifested in two ways: acceptance on IT, utilization on IT. This study investigates levels of employee's the acceptance and utilization on IT in the Korean Central Government(ministry and agency) and analyses factors affecting public employee's the acceptance and utilization on task-related IT in the public sector. This study tries to examine the variables affecting the acceptance and utilization on IT; especially, the influences of such variables as leadership, task-related communication with people, task motivation, IT usability and ease of uses, task understanding in the context of Korean Central Government. Based on a questionnaire survey in Korean Central Government(8 ministries, 5 agencies) that have implemented Government Knowledge Management System(GKMS), 311 valid instruments were received and analyzed using various statistics and structural equation model(SEM). And this study will adopt try to delineate pre and intervening conditions for public employee's the acceptance and utilization. According to the results of interviews and SEM analysis suggests that the influence of task-understanding, organizational communication, IS usability were statistically significant in the acceptance and utilization on IT. And it is also hoped that the path-analytic model suggested in this study helps reveal the causal chains between the acceptance and the utilization. Especially, task-understanding proves to be important in encouraging public employee's the acceptance and utilization. This result illustrates why task-understanding people are the key to utilize the task-related IT in public organization.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.22 no.3
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• pp.147-159
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• 2023

In order to make autonomous vehicles more trustworthy, it is necessary to focus on the users of autonomous vehicles. By evaluating the preferences for driving behaviors of autonomous vehicles, we aim to identify driving behaviors that increase the acceptance of users in autonomous vehicles. We implemented two driving behaviors, aggressive and cautious, in a driving simulator and allowed users to experience them. Biometric data was collected during the ride, and pre- and post-riding surveys were conducted. Subjects were categorized into two groups based on their driving habits and analyzed against the collected biometric data. Both aggressive and cautious driving subjects preferred the cautious driving behavior of autonomous vehicles.

• Asia Marketing Journal
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• v.7 no.2
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• pp.47-69
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• 2005

With the explosive growth of mobile products industry, tons of newer versions of products are putting on the market. From the marketer's perspective, understanding consumers' replacement purchases, especially the replacement timing, is essential to product planning and selling. This study presents an approach to finding out factors influencing the timing of buyers' replacement purchases of cell phones, using duration analysis; a hazard function specification is applied to describe consumers' replacement timing decision. Based on the data collected from a mobile telecommunication company, five categories of factors have been inspected. These are consumer's innovative service usage, data service usage, voice service usage, participation in loyalty programs, and the demographic characteristics. The results of the study are as follows. Firstly, the positive coefficient of 'the number of related services used' suggests that the consumers who have more usage knowledge tend to replace faster. Secondly, customers participating in the membership service are positively associated with early replacement purchases. Lastly, younger customers(vs. older) and male(vs. female) customers turned out to replace cell phones earlier.