• Title/Summary/Keyword: 수용행태

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Logistic Regression Model on the copyright licence diversification through interindividual Digital Contents distribution (개인간 디지털콘텐츠 유통상의 라이선스 다양화에 대한 로지스틱 회귀모형)

  • Suh, Hye-Sun
    • Journal of Digital Convergence
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    • v.14 no.12
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    • pp.27-33
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    • 2016
  • I would like to analyze the customers accommodation availability of the provisional 'smart board,' having specific mode and style, as a circulation platform of digital contents with using a statistic model in order to find a way and means to activate legal circulation of convergence individual products. The smart board means a circulation platform for both users' convenience and copyright protection, by being conveniently able to upload personal convergence digital contents or apply various licence to the uploaded contents according to the purpose of use. Under these premises of the smart board, this paper is going to focus on verifying to find out which factors, such as users' profile attributes, contents using behaviors, awareness of licence and etc, influence on the intention of using the smart board of general users by using a logistic regression model.

The Library Anxiety of Information Users in their 20s in East-Asia (동아시아 청년층 정보이용자의 도서관불안에 관한 연구)

  • Park, Mihyang
    • Journal of the Korean Society for Library and Information Science
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    • v.49 no.3
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    • pp.253-272
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    • 2015
  • This study analyzed library awareness and anxiety among people in their 20s living in East Asia. The objective is to develop the international library cooperation agenda for life-long education proliferation. User groups in Korea, China, and Japan were investigated to understand the differences in library awareness based on the situational contexts such as preferred resources, use frequency, educational level, and gender. Results of the data analysis showed the correlation between library anxiety and use patterns such as preferred information sources and frequency of use. Specifically, the user group in China has the highest level of library anxiety with every factor. Also, the Korean user group was measured to have the lowest level of library anxiety in terms of digital information factor. Based on these results, the study presents several recommendations for resolving library anxiety such as embracing new information need with regard to environmental change and suggesting a new space policy for libraries.

The Exploration of the New Model of the Committee for Viewers in PBS (방송사 시청자위원회의 새로운 모델 탐색)

  • Hong, Kyung Soo
    • The Journal of the Korea Contents Association
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    • v.18 no.11
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    • pp.213-221
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    • 2018
  • As the mobilization of audience' media consumption getting escalating, terrestrial broadcasting, especially public broadcasting is severely affected in Korea. After 9 years' downfall, public broadcasting is trying to aim for citizen platform. Even though the Korean broadcasting law already has the articles of protecting viewer's right and profit, it has some contradictory limits also. Implied by Japanese magazine Taberutsushin, which was originated from CSA model, I suggest the new model of committee for viewers. The new committee for viewers has various planning committees and evaluation committees to ensure citizen's participation on planning, programming, and production. The new committee for viewers would function as minimum system to prompt the public broadcasting to play it's role in rapidly changing digital era.

Strategy for Public Service Broadcasting News in Digital Era : Focusing on BBC 'Digital First' case (디지털 시대의 공영방송 뉴스 전략 : BBC의 'Digital First' 사례를 중심으로)

  • Joo, Jaewon
    • Journal of Digital Convergence
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    • v.17 no.9
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    • pp.13-22
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    • 2019
  • In the midst of the rapid changes in the digital media environment, this study try to examine the challenges of the public service broadcasting(PSB) news as a representative public sphere in a democratic society, and sought realistic alternatives through a case study of the BBC, one of the most successful digital policies of PSB in the world. The study found that the BBC's 'Digital First' strategy pursued a fundamental change in news formats, thereby simultaneously innovating on content. It was also interesting to see that the news consumers' needs for social media and video content were selectively analyzed and approached with a strategy of choice and focus. Finally, the production of customized digital content by analyzing news viewing behavior by each age group also suggests a lot to Korean PSB. I hope that the cases of this study will be reflected in the digital policies of Korean PSB.

An Analysis of Cognitive Ability and Technology Acceptance Behavior for the Elderly : Towards the Use of Wearable Healthcare Devices (시니어 인지능력과 신기술 수용 행태 분석 : 웨어러블 디바이스 사용의도를 중심으로)

  • Park, Ji Hye;Moon, Jae Yun;Kim, Jinwoo;Kim, Geon Ha;Kim, Bori R.;Bae, Hyun A;Hong, Se-Joon
    • Journal of Information Technology Applications and Management
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    • v.26 no.1
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    • pp.21-38
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    • 2019
  • This study starts from the question, "Are people of the age 60 and over equally 'old?' "As the aging population has rapidly become a global issue, it is a timely question to think about whether it is appropriate to classify people aged 60 and over as senior citizens monolithically based on their chronological age. Thanks to the advancement of medical technology and ever-increasing life expectancy, there may be more differences than we thought in terms of cognitive and behavioral patterns among the elderly population. In order to further investigate this question, this study focuses on technology acceptance behavior of 132 participants over the age of 60 towards a wearable healthcare device. The results show that there were interesting behavioral differences among participants depending on their cognitive capabilities. More specifically, participants with high cognitive capability (Superagers) consider the usefulness and the social aspects (social norm and image) of using wearable healthcare technology. Whereas for those with relatively low cognitive capability (non-Superagers), usefulness of using the technology was not a significant factor, and they mainly considered social norm and image. Our findings imply that the current monolithic application of chronological age to classify the elderly population should be carefully reconsidered because people aged over 60 years old may not always share homogeneous cognitive and behavioral patterns.

Exploring News Sharers' Characteristics and Factors Affecting News Sharing Behavior (온라인 뉴스 공유자의 특성 및 뉴스 공유에 미치는 요인 탐색)

  • Hwang, HaSung;Jiang, XueJin;Zhu, LiuCun
    • Journal of Internet Computing and Services
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    • v.21 no.6
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    • pp.105-112
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    • 2020
  • The present study aims to explore news sharers' characteristic. Specifically, it aims to look at news sharers' demographic characteristics, old media news usage and new media news usage. Besides, it also explores factors affecting news sharing behavior. The study used the second data of Korea Press Foundation. Findings from surveys suggest that first, news sharers are younger and have higher education than not news sharers. Second, news sharers use less news through old media while more news through new media. Third, political orientation, portal, SNS and online video platform new usage, messenger news reliability have positive effects on news sharing, while age and portal news reliability have negative effects on it. Based on these findings, implication, limitations, and topics for future research are discussed.

Beyond Nuclear Power: Risks, Alternatives, and Laypersons' Role (원자력발전을 넘어: 위험, 대안, 그리고 비전문가 역할)

  • Huh, Chan Rhan;Kwon, Sangcheol
    • Journal of the Economic Geographical Society of Korea
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    • v.24 no.2
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    • pp.163-180
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    • 2021
  • Nuclear power has been an attractive energy efficient and to the pressure with the climate change despite of its risks. There are safety, security, and environmental concerns with the nuclear radiation, but the techno-optimism forms the mainstream by experts and the state to be able to control and manage the risks yet occurred. The disastrous Chernobyl and Fukushima nuclear accidents brought about alternative action and thought including renewable energy expansion, efficient energy delivery and use, and enhancing stewardship to environmental carrying capacity. More significant alternative movement is sought by victims of nuclear radiation, technicians, and the general public who realized the pitfalls of expert and state centered policy formation. These laypersons become counter-expertise competent in recognizing local contamination and considering the risks and emotions seriously affecting peoples' everyday lives. They play important roles in the construction and legitimation of alternative knowledge about nuclear power widely realized across regions.

The Impact of Mobile Channel Adoption on Video Consumption: Are We Watching More and for Longer? (모바일 채널 수용이 고객의 동영상 소비에 미치는 영향에 관한 실증 연구)

  • SangA Choi;Minhyung Lee;HanByeol Stella Choi;Heeseok Lee
    • Information Systems Review
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    • v.25 no.3
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    • pp.121-138
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    • 2023
  • The advancement in mobile technology brought disruptive innovation in media industry. The introduction of mobile devices broke spatial and temporal restrictions in media consumption. This study investigates the impact of mobile channel adoption on video viewing behavior, using real-world dataset obtained from a particular on-demand service provider in South Korea. We find that the adoption of a mobile channel significantly increases the total viewing time of video-on-demand via TV and the number of contents viewed. Our results suggest that the mobile channels act as a complement channel to conventional TV channels. We provide theoretical and practical insights on consumer usage in the emerging over-the-top market.

A Comparison of Health Behavior between Rural and Urban in Soonchun City (순천시 지역적 특성에 따른 건강 행태 비교)

  • Min, Hye-Young;Oh, Hyohn-Joo
    • Journal of agricultural medicine and community health
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    • v.24 no.1
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    • pp.49-63
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    • 1999
  • The objective of the study was to examine and compare health behavior between rural area and urban area in Soonchun city. Data were collected through personal interviews from 25, April to 30, May in 1998. Questions were asked to the rural area residents(n=399) and urban area residents(n=149) about their health behaviors, including such as self-recognition of health status, health related behaviors(smoking, drinking, eating habit, and exercising), status of disease and prevention, and utilization of hospital. As we examine the demographic characteristics, rural area residents were more aged(p<0.001) than urban area residents. And the urban residents had higher education(p<0.01), higher income(p<0.01) and higher health care cost(p<0.01) than rural residents. There were difference in health status existed between rural and urban residents. Rural residents had poorer health status(p<0.01) than urban residents, and however urban residents had more anxiety about their health(p<0.01) than rural residents. Comparison of the health related behavior between rural and urban area residents, rural residents were more likely to smoke(p<0.05), less intake of milk(p<0.01), do not exercise(p<0.01), and less try to lose their weight(p<0.01) than urban residents. Rural resident used to suffer from chronic diseases than urban residents(p<0.01). Consideration of health care need for rural residents are required due to the results shown as above. Therefore, the health care center, where most of the rural residents depend on for their treatment and prevention of disease, should make inquiries about resident's health care need and evaluate the important information sources for construction of a health care information system.

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Effects on the continuous use intention of AI-based voice assistant services: Focusing on the interaction between trust in AI and privacy concerns (인공지능 기반 음성비서 서비스의 지속이용 의도에 미치는 영향: 인공지능에 대한 신뢰와 프라이버시 염려의 상호작용을 중심으로)

  • Jang, Changki;Heo, Deokwon;Sung, WookJoon
    • Informatization Policy
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    • v.30 no.2
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    • pp.22-45
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    • 2023
  • In research on the use of AI-based voice assistant services, problems related to the user's trust and privacy protection arising from the experience of service use are constantly being raised. The purpose of this study was to investigate empirically the effects of individual trust in AI and online privacy concerns on the continued use of AI-based voice assistants, specifically the impact of their interaction. In this study, question items were constructed based on previous studies, with an online survey conducted among 405 respondents. The effect of the user's trust in AI and privacy concerns on the adoption and continuous use intention of AI-based voice assistant services was analyzed using the Heckman selection model. As the main findings of the study, first, AI-based voice assistant service usage behavior was positively influenced by factors that promote technology acceptance, such as perceived usefulness, perceived ease of use, and social influence. Second, trust in AI had no statistically significant effect on AI-based voice assistant service usage behavior but had a positive effect on continuous use intention. Third, the privacy concern level was confirmed to have the effect of suppressing continuous use intention through interaction with trust in AI. These research results suggest the need to strengthen user experience through user opinion collection and action to improve trust in technology and alleviate users' concerns about privacy as governance for realizing digital government. When introducing artificial intelligence-based policy services, it is necessary to disclose transparently the scope of application of artificial intelligence technology through a public deliberation process, and the development of a system that can track and evaluate privacy issues ex-post and an algorithm that considers privacy protection is required.