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http://dx.doi.org/10.14400/JDC.2019.17.9.013

Strategy for Public Service Broadcasting News in Digital Era : Focusing on BBC 'Digital First' case  

Joo, Jaewon (School of Communication, Handong Global University)
Publication Information
Journal of Digital Convergence / v.17, no.9, 2019 , pp. 13-22 More about this Journal
Abstract
In the midst of the rapid changes in the digital media environment, this study try to examine the challenges of the public service broadcasting(PSB) news as a representative public sphere in a democratic society, and sought realistic alternatives through a case study of the BBC, one of the most successful digital policies of PSB in the world. The study found that the BBC's 'Digital First' strategy pursued a fundamental change in news formats, thereby simultaneously innovating on content. It was also interesting to see that the news consumers' needs for social media and video content were selectively analyzed and approached with a strategy of choice and focus. Finally, the production of customized digital content by analyzing news viewing behavior by each age group also suggests a lot to Korean PSB. I hope that the cases of this study will be reflected in the digital policies of Korean PSB.
Keywords
Digital Strategy; Public Service Broadcasting; BBC; Digital First; Mobile Environment; Broadcasting Policy;
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