• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.2
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• pp.35-52
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• 2023

Recently, as the non-face-to-face environment has developed due to COVID-19 and environmental pollution, the importance of online digital healthcare is increasing, and venture start-ups and activities such as health care, telemedicine, and digital treatments are also actively underway. This study conducted the impact on the acceptability of digital healthcare smartwatches with an integrated approach of the expanded integrated technology acceptance model (UTAUT2) and the behavioral inference model (BRT). The most advanced integrated technology acceptance model for innovative technology acceptance research was used to identify major factors such as utility expectations, social effects, convenience, price barriers, lack of alternatives, and behavioral intentions. For the study, about 410 responses from ordinary people in their teens to 60s across the country were collected, and based on this, the hypothesis was verified using structural equations after testing reliability and validity of the data. SPSS 23 and AMOS 23 were used for research analysis. Studies have shown that personal innovation has a significant impact on the reasons for acceptance (use value, social impact, convenience of use), attitude, and non-use (price barriers, lack of alternatives, and barriers to use). These results are the same as the results of previous studies that confirmed the influence of the main value of innovative ICT on user acceptance intention. In addition, the reason for acceptance had a significant effect on attitude, but the effect of the reason for non-acceptance was not significant. It can be analyzed that consumers are interested in new ICT products and new services, but purchase them more carefully and selectively. This study has evolved from the acceptance analysis of general-purpose consumer innovation technology to the acceptance analysis of consumer value in smartwatch digital healthcare, which is a new and important area in the future. Industrially, it can contribute to the product's purchase and marketing. It is hoped that this study will contribute to increasing research in the digital healthcare sector, which will play an important role in our lives in the future, and that it will develop into in-depth factors that are more suitable for consumer value through integrated approach models and integrated analysis of consumer acceptance and non-acceptance.

• Trans-
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• v.11
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• pp.97-116
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• 2021

This study aims to suggest an environment in which audience can play the role of micro-influencers after exploring the factors of satisfaction focusing on audiences who attended the Seoul Dance Film Festival(SeDaFF). In order to meet the research goal, among the audiences who attended SeDaFF, articles mentioning this festival on their SNS were collected and this data was analyzed using the LDA topic model. As a result, the most important satisfaction factor when visiting a dance film festival was the program. It might seem cliché to discuss the importance of programs at film festivals, but through the examination, this study made the case that if the satisfaction factor is met, it is still possible to influence the behavioral intentions and reinforcing the role of a micro-influencer even in a genre with a strong artistic nature and a limit to audience development. Furthermore, this study was intended to contribute to broadening the scope of research on the audience.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.26 no.2
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• pp.108-115
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• 2018

This study was undertaken to explore the determinants affecting behavioral intention to adopt airport self-service. Based on the theoretical model incorporating the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Technology Acceptance Model (TAM), in this study, a revised and extended model was proposed in order to better explain Airport Self-service adoption. Moreover, the aim was to determine the mediating effect of hedonic motivation on Airport Self-service adoption. The proposed model was empirically tested using survey data provided by 323 respondents and was analyzed using a multiple regression analysis.

• 한국IT서비스학회:학술대회논문집
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• 2008.05a
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• pp.377-382
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• 2008

본 연구 에서는 웹 기반 협동학습 시스템을 활용 할 경우 주관적 규범과 상호작용이 적용된 TAM모형이 필요함을 제시하고 이를 실증 분석하였다. 주관적 규범은 기술수용을 결정짓는 개인의 신념 요소인 유용성과 사용의도에 강한 긍정적 의향을 갖게 하는 변수이고, 준거집단을 통해서 행동이나 인지에 영향을 줄 수 있는 변수이다. 팀장은 팀원 및 학습자들과 의 상호작용( 협동학습을 통한 화상토론, 게시판정활동, 오프라인 정기 모임, 동영상 동시 시청)과 팀원 관리 및 운영하는 역할이기 때문에 준거집단의 준 거인이 될 수 있다. 따라서, 새로운 정보 기술 및 시스템 수용에 관한 시스템 사용 권유를 하거나, 직접 기술사용을 하는 행동은 협동합습에 참여한 학습자들에게 조금이나마 영향을 줄 수 있음을 추측 해 볼 수 있고 영향력 있는 외부변수로 가설 검증해보았다. 외부변수로서의 주관적 규범과 상호작용은 지각된 사용용이성을 제외하고 TAM의 신념 요소인 유용성, 흥미성과 사용의도에 강한 영향력을 보였다. 또한 사용의도와 유의한 관계가 있는 사용도 측정을 2가지 방법(인지적과 객관적 측도)으로 측정하였으며, 상관관계가 유의함을 함께 제시 했다.

• Proceedings of the Korea Association of Information Systems Conference
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• 2005.12a
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• pp.435-440
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• 2005

정보기술 도입과 관련된 주류 이론은 혁신확산이론과 기술수용모델이다. 특히 기술수용모델은 도입의사결정자가 합리적 사고를 한다는 전제가 이론 기저에 깔려 있다. 하지만, 실제 현실세계에서는 유행과 집단의식 등에 의해 정보기술을 도입하는 경우가 많다. ERP가 유행이면, 무조건 쫓아서 ERP를 도입하고, KM이 유행이면 또한 쫓아서 KM을 도입하는 현상이 보편적으로 일어나고 있다. 이러한 행태를 군집 행태라 한다. 군집행태는 정보에 대한 비대칭성이 커서 사람들이 느끼는 정보의 불확실성이 큰 경우에 사람들이 보이는 행태 중의 하나이다. 어느 한 사람이 특정한 행동을 하면 다른 사람들도 그를 따라 집단적으로 동일한 행동을 하는 것을 말한다. 그 사람이 왜 그러한 행동을 하는지를 알고 따라하는 것이 아니다. 그가 자신이 모르는 무엇인가를 알고 있다고 믿고 우선 따라 하는 것이 상책이라고 생각하는 것이다. 본 연구에서는 정보기술의 도입과 관련된 군집행태에 영향을 주는 요인을 찾아내고자 한다.

• The Journal of Korean Academy of Sensory Integration
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• v.7 no.1
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• pp.59-69
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• 2009

Objective : The purpose of the study is to examine the length of institutionalization and sensory modulation for preschooler without disabilities, and to investigate the relationship between the length of institutionalization and behavioral problem. Method : Mothers of preschoolers without disabilities between ages of 3 and 7 who attend D kindergarten was participated. Nursery school teacher of institutionalized children without disabilities between ages of 3 and 7 who attend child-welfare facilities was participated. We used Short Sensory Profile(SSP) and Children Behavior Check list. The results were analyzed with SPSS 11.0. Results : There was no significant difference between longer length of institutionalization and shorter length of institutionalization in sensory modulation and behavioral problem. Regarding the sensory modulation and behavior problem according to child-welfare facilities, means showed the statistically significant difference. Regarding sensory modulation of test items, movement sensitivity and low energy/weak showed the statistically significant difference in home-reared children than institutionalized children. Conclusions : The results of the study showed high correlation environmental effect in institutionalized children. Further research is needed to improve environmental for institutionalized children.

• Journal of Digital Convergence
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• v.14 no.12
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• pp.85-93
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• 2016

This study attempts to understand the Facebook advertising diffusion behavior in the situation of increasing consumer activeness. Especially, this study focuses on the influence of motives for using Facebook on Facebook advertising diffusion behavior. -Survey for 243 university students was executed after preliminary interview for extracting question items of motives for using Facebook.- This study finds that the experiencer of Facebook advertising diffusion behavior shows stronger motives for using Facebook than non-experiencer of Facebook advertising diffusion behavior. Logistic regression analysis was conducted to find out the impact of verified variables on Facebook advertising diffusion behavior. It was found that 'self-expression motive' influences on the all Facebook advertising diffusion behavior significantly. Based on the results, academic and practical implications are discussed.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.05a
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• pp.623-643
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• 2017

최근 인공지능 기술이 발달하면서 챗봇이 글로벌 IT기업들에게 새로운 IoT플랫폼으로 주목받고 있다. 챗봇이란 대화형 인터페이스 상에서 규칙 또는 인공지능(AI)을 이용해 사용자와 상호작용(interaction)을 하는 서비스를 지칭한다. 챗봇은 현재 간단한 정보검색 및 가상비서 서비스를 제공하는 수준이지만, 향후 IoT와 O2O 영역의 핵심적인 인공지능 플랫폼으로 부상할 전망이다. 챗봇은 스마트폰 디바이스와 어플리케이션을 기반으로 빠르게 확산되어 핵심 플랫폼의 지위를 차지할 것으로 예상된다. 그러나 챗봇 사용자의 수용행태에 관한 학술적 연구는 미비한 상황이다. 이에 본 연구는 기존의 기술수용이론(TAM)보다 수용의도에 대한 설명력이 높다고 검증된 통합기술수용이론(UTAUT)을 적용하여 챗봇의 사용자 수용행동에 관한 모델을 구축하였다. 구체적으로, 수용의도의 결정요인인 성과기대, 예상노력, 사회적영향, 촉진조건이 수용의도에 긍정적인 영향을 미칠 것으로 예상하였다. 이 과정에서 수용의도 결정요인과 수용의도 간의 관계를 성별, 연령, 개인혁신성이 조절할 것으로 보았다. 본 연구는 챗봇의 수용에 영향을 미치는 결정요인과 조절변인의 효과를 검증하여 실무적 시사점을 제공하고자 한다.

• Culinary science and hospitality research
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• v.19 no.1
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• pp.85-102
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• 2013

The purpose of this study is to examine the effect relation of the external variables of the RFID for eco-agricultural products, that of the external variables on TAM approachableness and usefulness, that of TAM approachableness on usefulness, that of TAM as approachableness and usefulness on trust and behavior intention, and the effect of trust on the behavior intention. The subjects of the actual analysis are the ordinary consumers aged 20 and over living in Seoul and Gyeong-gi Province and have the experience of purchasing eco-agricultural products. Total 300 copies of questionnaire were distributed for 14 days from September 24, 2012 until October 7, 2012, and total 278(92.7%) copies of survey materials were used for the final statistical analysis data except some found too strong unequal distribution of the response value or the value unknown at present. In the analysis results of this study, by examining the effects of the external variables of the RFID for eco-agricultural products on TAM's accessibility and usefulness and verifying the causal relationship between TAM's accessibility and consumers' trust and behavioral intent, this study has a sufficient value as an initial study on the RFID for eco-agricultural products. Thus, the results of this in-depth study show that producers and distributors maintaining and providing with safer eco-agricultural products food directly influence service companies' visible achievements.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.5
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• pp.207-215
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• 2018

As the environment changes rapidly and the diversity of organizational members increases in the modern organization, interest is increasingly focused on empowering leadership that gives more authority and autonomy to the individual. In this study, we demonstrate an effective process for empowering leadership that was examined by focusing on the leader acceptance of organization members. For this purpose, 293 questionnaires were collected from employees working in corporations, and the mediating effects of individual leader acceptance on the relationship between empowering leadership and individual effectiveness (individual innovative behavior, individual performance) were verified. Hypothesis testing revealed that empowering leadership had a significant influence on both individual innovative behavior and individual performance. Second, in the relationship between empowering leadership and individual innovative behavior, individual leader acceptance was completely mediated. Third, in the relationship between empowering leadership and individual performance, individual leader acceptance was completely mediated. This study suggests that individual leader acceptance is important for empowering leadership effectiveness. In order for empowering leadership to be more effective, we propose that leaders make empowering behaviors according to the organization members' level of maturity and personal values.