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http://dx.doi.org/10.12985/ksaa.2018.26.2.108

The Effect of Acceptance of Airport Self-Service Technology Based on Technology Acceptance Integrated Model(UTAUT) for Motivation of Utilization Behavior and Hedonic Motivation - Including the Moderator Effect of Personal Innovation -  

Lee, Su-Mi (한국항공대학교 경영학과)
Park, Hak-Soon (한국항공대학교 경영학과)
Lee, Jong-Sung (국토교통부 부산지방항공청)
Kim, Kee-Woong (한국항공대학교 경영학과)
Publication Information
Journal of the Korean Society for Aviation and Aeronautics / v.26, no.2, 2018 , pp. 108-115 More about this Journal
Abstract
This study was undertaken to explore the determinants affecting behavioral intention to adopt airport self-service. Based on the theoretical model incorporating the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Technology Acceptance Model (TAM), in this study, a revised and extended model was proposed in order to better explain Airport Self-service adoption. Moreover, the aim was to determine the mediating effect of hedonic motivation on Airport Self-service adoption. The proposed model was empirically tested using survey data provided by 323 respondents and was analyzed using a multiple regression analysis.
Keywords
Airport Self-Service; UTAUT; Behavioral Intention; Hedonic Motivation; Personal Innovation;
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