• Journal of the Korean Society for Aviation and Aeronautics
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• v.30 no.4
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• pp.159-168
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• 2022

본 연구의 목적은 공항 세금 환급시스템의 혁신적 특성과 중국인 탑승객의 개인 통제신념이 수용 의도에 미치는 영향을 규명하고자 하였다. 본 연구는 계획된 행동이 세금환급을 받으려는 의도에 미치는 영향에 대해 이론적으로 고찰하고 분석하였다. 공항에서 세금환급시스템을 이용한 경험이 있는 중국인 탑승객 343명을 대상으로 자료를 수집하였다. 실증 분석 결과, 시스템 혁신적 특성에서 상대적 이점, 적합성 및 복잡성이 높고, 인식된 위험이 낮을수록, 개인 통제신념에서 행동신념, 규범신념 및 통제신념이 높을수록 이용자의 수용의도가 높은 것으로 판명되었다. 이용자 채택 단계에 따른 수용 의도 간의 차이를 분석한 결과, 초기 수용자 집단이 후기 수용자 집단보다 수용 의도가 높은 것으로 나타났다. 이용자의 채택 단계에 따라 수용 의도에 영향을 미치는 요인은 차이가 있었는데, 초기 수용자 집단에서는 시스템 혁신적 특성 중 적합성과 개인 통제신념이 중요한 변수였으며, 후기 수용자 집단에서는 시스템 혁신 특성 중 인식된 위험과 규범신념을 제외한 개인의 통제신념이 중요한 변수로 분석되었다. 따라서 공항 세금 환급시스템에 대한 초기 수용자들에게는 더 많은 확신을 줄 필요가 있으며, 후기 수용자들에게는 지각된 위험을 감소시켜 주어야 할 것이다.

• Korean journal of communication and information
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• v.62
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• pp.159-178
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• 2013

The current study examined the effects of the voters' perception of television news coverage of election poll results on their political participation intention. 700 voters participated in a telephone interview three weeks before the 2012 Korean presidential election. A structural equation modeling with the nationally representative sample was performed. The findings indicate the respondents were more likely to evaluate television news coverage of election poll results negatively when the news coverage presented that the candidate they supported was behind in the race, and the negative evaluation was linked to a greater third-person perception. The third-person perception, in turn, had an indirect effect on political participation intention through negative emotional responses. The results imply that voters' political position influences their perception of the television news coverage of election poll results, and this perception can have indirect effects on political participation.

• Cartoon and Animation Studies
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• s.26
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• pp.31-56
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• 2012

This is a scientific study of subjectivity on recognition types and preferences of animation audience. Therefore, Q-methodology was used as a methodology of this study. As a result, it was possible to find the various characteristics according to the preferences of audience on animation genres. The features of each type were classified into 3 types. First was an artistic and literary value-oriented type that explored storytelling and descriptive value. Second was a pictorial and aesthetic value-oriented type that explored visual beauty such as characters and Mise en scene. Third was a visual and entertainment value-oriented type that explored entertainment factors and attractions. Thus, according to the classification of preference types, it was inferred that digital image generation audience with an active preference that can create and consume images have developed a tendency that independently consumed their preferences based on thoroughly personal or subjective preferences rather than classified and accepted their preferred culture as their symbolic expressions of hierarchical position. In this aspect, Q-methodological consideration that is useful to analyze the subjectivity of audience could be a significant work. Nevertheless, this study alone could not reveal various generative contexts of specific preferences. It seems to have more significant results by applying various qualitative or quantitative methodologies together with this study and analyzing recognition types and preferences of audience.

• Journal of Broadcast Engineering
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• v.20 no.6
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• pp.827-836
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• 2015

The purpose of this study is to suggest improvement direction of the delivery system through researching the information accepter' recognition and use about warning delivery system. According to the survey, they listen to civil defence alert broadcasting on mass media more than personal media. The frequency of alert broadcasting is significantly very low and they listen to it below 5 times in a year. Also, nearly one in four people says its siren and contents are indistinct. Alert broadcasting's siren shows less memory retrieval and sorting capability than others and the result shows that they will act based on the broadcasting instead of reacting to prior knowledge in real situations. Finally, the result shows that improving public awareness through education and publicity more than social system buildup is important in civil defence alert system.

• Korean Journal of Cognitive Science
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• v.25 no.1
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• pp.25-49
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• 2014

Advertisement for one type of product competes against another type using different advertising strategies. It is important to know which factors influence people's perception of the message within the advertisement and their formation of attitudes towards the advertisement. Using multidimensional scaling, this study investigated what main factors were important when people perceive beverage advertisements on TV. A positioning map was constructed based on similarity ratings of 14 drink advertisements. We examined the meaning of the three dimensions of the positioning map by asking a different group of participants to rate on components of attention, attitudes toward advertisements and products, and intention to purchase the product in each advertisement. It was found that three dimensions in the map was attention to content, color, and motion respectively. More importantly, the attentional component to content was related to the attitude of affection and action toward a beverage introduced in advertisement. These results suggest that content-based attention in advertisements induces a positive attitude toward the advertisements.

• Journal of Family Resource Management and Policy Review
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• v.10 no.4
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• pp.163-177
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• 2006

The main purpose of this study was to examine TV viewers' behavior on receiving family-related images reflected in soap operas and find the relationship between TV viewers' family-related value and TV viewers' behavior on receiving family-related images reflected in soap operas with empirical data. The data were collected from 500 adults aged 20-49 living in Seoul area for 3 days(January 17 to 19 of 2006). Statistical methods used were frequency, percentage, regression analysis. The results showed that TV viewer's family-related values and socio-economic characteristics influenced the family-related image reception behavior. Especially viewers' values about child was the most significant variable affecting TV viewers' receptions of family-related images reflected in soap operas.

• Korean journal of communication and information
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• v.18
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• pp.305-331
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• 2002

This study discusses on the historical origin of audience movement in Korea. Most relevant studies suggest that the audience movement in Korea originated from the struggle against the Press Ethics Committee in 1964. But, this paper attempts to trace some historical cases before that time. This study analyze two historical cases in the beginning period of modern newspaper in Korea. One is the setting fire of Bakmunguk(office building of Hansung-Sunbo, the first modern newspaper in Korea) in 1884. It was caused by the anti-Japan recognition of the public, who thought that the Hansung-Sunbo was influenced by Japan in many respects. The other is the donation campaign by readers to aid the newspapers which were in a financial predicament. It was carried for the Hwangsung-Shinmun in 1903 and for the Jeguk-Shinmun in 1907. This study suggests that we may regard these two historical cases as seminal forms of audience movement, and argues that the historical origin of audience movement in Korea can be traced to the beginning period of modern newspaper.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2013.11a
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• pp.54-57
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• 2013

최근 다양한 방송 및 영상 분야에서 사람의 행동을 인식하여는 연구들이 많이 이루어지고 있다. 영상은 다양한 형태를 가질 수 있기 때문에 제약된 환경에서 유용한 템플릿 방법들보다 특징점에 기반한 연구들이 실제 사용자 환경에서 더욱 관심을 받고 있다. 특징점 기반의 연구들은 영상에서 움직임이 발생하는 지점들을 찾아내어 이를 3차원 패치들로 생성한다. 이를 이용하여 영상의 움직임을 히스토그램에 기반한 descriptor(서술자)로 표현하고 학습기반의 판별기(classifier)로 최종적으로 영상 내에 존재하는 행동들을 인식하였다. 그러나 단일 판별기를 이용한 다양한 영상 인식을 수용하기에는 힘들다. 최근에 이를 개선하기 위하여 다중 판별기를 활용한 연구들이 영상 판별 및 물체 검출 영역에서 사용되고 있다. 따라서 본 논문에서는 행동 인식을 위하여 support vector machine과 spare representation을 이용한 decision-level fusion 방법을 제안하고자 한다. 제안된 논문의 방법은 영상에서 특징점 기반의 descriptor를 추출하고 이를 각각의 판별기를 통하여 판별 결과들을 획득한다. 이 후 학습단계에서 획득된 가중치를 활용하여 각 결과들을 융합하여 최종 결과를 도출하였다. 본 논문에 실험에서 제안된 방법은 기존의 융합 방법보다 높은 행동 인식 성능을 보여 주었다.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.366-375
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• 2019

Unlike the conventional dramas, most of characters of tvN drama speak dialectic from Chonnam province. I could predict that watching this drama would influence the feelings, cognitions and behaviors of youth from that province. By interviewing 7 participants, I found that they felt strong familiarity with little exceptions. They recognized the being of dialectic and discovered the attractiveness of dialectic, and the necessity of preservation also. After watching the drama participants made a resolution to speak dialectic more, and made active actions to meet contents and people about dialectic. In conclusion, dialectic could be developed as an important element for interesting contents. The drama has a power to influence youths to change the feelings, recognitions, and actions. So I assert that the use of dialectic in the drama should be considered discretely and positively.

• (The) Korean Journal of Advertising
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• v.27 no.3
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• pp.113-139
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• 2016

The purpose of this study was to investigate perception of media characteristics inorder to provide a theoretical background for the media mix strategy. Considering the qualitative-vale of each medium, this study conducted a survey consisting of 60 academic and advertising industry experts to examine how they perceive and evaluate the characteristics of TV, radio, newspaper, OOH, Internet, mobile, and digital signage in terms of media effectiveness. The results, first, show that 'media engagement', 'effective reach', and 'behavioral targeting' are three most important indices to assess the media effectiveness. Second, the Internet was best evaluated in its various aspects according to the MAIX model, which gauges the effectiveness of each advertising medium. The study also proved that each advertising medium has unique advantages so that each medium should adopt a strategic positioning to differentiate it from other media. As such, this study provides meaningful evidences to understand the various characteristics and competitive value of advertising media and useful guidelines for media planning.