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http://dx.doi.org/10.5909/JBE.2015.20.6.827

A Study on the Recognition of Information Accepter about Civil Defence Alert Broadcasting  

Kwak, Chunsub (Korea Broadcasting System)
Kyung, Ilsoo (Korea Broadcasting System)
Lee, Hyunji (Kwangwoon University)
Publication Information
Journal of Broadcast Engineering / v.20, no.6, 2015 , pp. 827-836 More about this Journal
Abstract
The purpose of this study is to suggest improvement direction of the delivery system through researching the information accepter' recognition and use about warning delivery system. According to the survey, they listen to civil defence alert broadcasting on mass media more than personal media. The frequency of alert broadcasting is significantly very low and they listen to it below 5 times in a year. Also, nearly one in four people says its siren and contents are indistinct. Alert broadcasting's siren shows less memory retrieval and sorting capability than others and the result shows that they will act based on the broadcasting instead of reacting to prior knowledge in real situations. Finally, the result shows that improving public awareness through education and publicity more than social system buildup is important in civil defence alert system.
Keywords
alert broadcasting; audio content; information accepter; recognition; siren;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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