• Information Systems Review
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• v.23 no.3
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• pp.97-125
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• 2021

Blockchain is a core technology to solve personal information leakage and data management issues, which are limitations of existing Genomic Sequencing services. Due to continuous cost reduction and deregulation, the market size of Genomic Sequencing has been increasing, also the potential of services is expected to increase when Blockchain's security and connectivity are combined. We created our research model by combining the Technology Acceptance Model (TAM) and the Innovation Resistance Theory also analyzed the factors affecting the acceptance intention and innovation resistance of the Blockchain Based Genomic Sequencing Information Platform. A survey was conducted on 150 potential users of Blockchain and Genomic Sequencing services. The analysis was conducted by setting the four Blockchain variables: Security, transparency, availability, and diversity). Also, we set the Perceived Usefulness, Perceived risk, and Perceived Complexity for Technology Acceptance and Innovation Resistance variables and analyzed the effect of the characteristics of the Blockchain on acceptance intention and innovation resistance through these variables. Through this analysis, key variables that need to be considered important to reduce resistance and increase acceptance intention could be identified. This study presents innovation factors that should be considered in companies preparing a new Blockchain Based Genomic Sequencing Information Platform.

• Journal of Venture Innovation
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• v.1 no.2
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• pp.109-121
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• 2018

New technology had been introduced continually and in many cases, we approached technology persepectives when the new technology were introduced. It was very important that researching users acceptance of the new technology in the areas of marketing and strategy. Regarding to user accepatance of new technology, many research models had been exited. This study compared with 2 models which were proposed by Venkatesh et al. named UTAUT1, UTAUT2 based on the criteria which composed of application context, variables of model, the impacts of variables. The dominant matric which was applied in all functions and industries was not exited. For the purpose of improving predictability, single or compound matrics were useful according to industries and usage

• Journal of Korea Technology Innovation Society
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• v.13 no.1
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• pp.204-230
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• 2010

The accelerating growth in Technology-Based Self-Service (TBSS) today is giving rise to questions about the acceptance of such forms of service delivery by all kinds of consumers. Using the Technology Acceptance Model (TAM) and TBSS quality evaluation model as a theoretical framework, this study investigates the effects of perceived usefulness, perceived easy of use, enjoyment of users acceptance of TBSS and self-monitoring as a individual variable. The results lend support to the hypothesist. Implications for service practitioners as well as directions for future research are discussed.

• The Journal of the Convergence on Culture Technology
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• v.6 no.1
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• pp.289-299
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• 2020

The wearables market has fast grown, demanding a more consumer-centric academic attention. The current research explores the moderations of consumer individual characteristics (i.e., age, need for cognition, involvement) in the dynamics of perceived psychological benefits of wearables adoption (i.e., perceived usefulness, perceived ease of use) towards perceived product quality. the results indicate a strong positive influence of both the perceived usefulness and ease of use on perceived quality. however, the predicted moderations of age, need for congitiion, and involvement were partially supported.

• Korean Chemical Engineering Research
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• v.60 no.3
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• pp.356-362
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• 2022

Research related to hydrogen technology is being actively conducted around the world. Korea is also making great efforts to develop technology to leap forward as a hydrogen economy powerhouse. In particular, the world's No. 1 hydrogen vehicle penetration rate is proof of this. However, the construction of hydrogen refueling stations is being delayed. The biggest delay factor is the public opposition. As such, policies without public support cannot be successfully implemented and are not sustainable. Therefore, this study intends to analyze the factors affecting the acceptability of hydrogen refueling stations in favor of and against them. As a research method, the basic factors affecting acceptability were identified by reviewing previous studies, and a questionnaire was designed and investigated based on the established factors. The validity and reliability of the questionnaire were verified, and the hypothesis was verified through correlation analysis. And, using structural equation modeling, a factor model was developed on the acceptability of hydrogen refueling stations. As a result of the study, acceptability defined private acceptability and public acceptability. In the case of private acceptability, it was confirmed that the higher the attitude toward the environment, the higher the level of knowledge about the hydrogen charging station, and the lower the degree of feeling the risk of the hydrogen charging station, the higher the acceptability. In the case of public acceptability, it was confirmed that the higher the benefit, the better the attitude toward the environment, and the lower the risk-taking characteristics of the individual, the higher the acceptability. Therefore, in this study, based on the potential factors verified in previous studies, the main factors affecting the acceptance on hydrogen refueling stations were identified. And the acceptance model was developed using structural equation modeling. This study is expected to provide basic data to seek ways to improve the acceptance of public when implementing national policies such as hydrogen refueling stations, and to be used analysis data for scientific communication.

• Korean Journal of Legislative Studies
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• v.15 no.1
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• pp.261-290
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• 2009

The primary purpose of this study is to explain the changing nature of Korean Democratic Labor Party, namely the revealed characteristics contrary to the party's original identity, based on empirical framework of so-called "Korean Democratic Labor Party' as a Parliamentary Party". This paper focuses on the unanticipated phenomenon that Korean Democratic Labor Party, in spite of its expectancy as an alternative party model to overcome the challenges of Korean party politics, has lost its characteristics as a mass party but has revealed the characteristics of parliamentary party since it took parliamentary seats in National Assembly.

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.1
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• pp.1-19
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• 2013

본 논문은 모바일 패션 쇼핑의 소비자 행동을 설명하기 위해 모바일 패션소비자의 유행선도력(유행선도성향, 의견선도성향, 선도잠재성향)과 모바일 상거래 특성(모바일 편재성, 모바일 개인화, 모바일 위치성)을 패션 수용상황에 적합한 기술수용 관점에서 관련성을 제시하여 시사점을 도출하고자 한다. 본 조사는 모바일 인터넷 서비스 및 커머스를 1회 이상 이용해 본 경험이 있는 패션 소비자 406명을 자료 분석에 사용하였으며, 분석 결과는 다음과 같다. 첫째, 패션소비자의 유행선도력의 유행선도성향과 선도잠재성향은 지각된 가치에 유의한 영향을 미치는 것으로 나타났다. 둘째, 패션소비자의 모바일 상거래 특성의 편재성은 지각된 가치와 지각된 유용성에 유의한 영향을 미치는 것으로 나타났다. 셋째, 모바일 패션커머스에 대한 지각된 가치는 지각된 유용성과 수용태도에 유의한 영향을 미치는 것으로 나타났다. 넷째, 모바일 패션커머스에 대한 지각된 유용성은 수용태도에 유의한 영향을 미치는 것으로 나타났다. 다섯째, 모바일 패션커머스에 대한 지각된 신뢰는 지각된 유용성과 수용태도에 유의한 영향을 미치는 것으로 나타났다. 이 결과로 패션 소비자의 유행선도력과 모바일 상거래 특성이 패션 모바일 커머스를 확산하는 능력을 지녔음을 제시한다. 또한 기존 연구에서의 패션상품 구매의도 형성요인들과 통합할 경우, 보다 설명력 있는 확장된 혁신수용 모델이 개발될 것으로 예상된다.

• Culinary science and hospitality research
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• v.19 no.1
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• pp.85-102
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• 2013

The purpose of this study is to examine the effect relation of the external variables of the RFID for eco-agricultural products, that of the external variables on TAM approachableness and usefulness, that of TAM approachableness on usefulness, that of TAM as approachableness and usefulness on trust and behavior intention, and the effect of trust on the behavior intention. The subjects of the actual analysis are the ordinary consumers aged 20 and over living in Seoul and Gyeong-gi Province and have the experience of purchasing eco-agricultural products. Total 300 copies of questionnaire were distributed for 14 days from September 24, 2012 until October 7, 2012, and total 278(92.7%) copies of survey materials were used for the final statistical analysis data except some found too strong unequal distribution of the response value or the value unknown at present. In the analysis results of this study, by examining the effects of the external variables of the RFID for eco-agricultural products on TAM's accessibility and usefulness and verifying the causal relationship between TAM's accessibility and consumers' trust and behavioral intent, this study has a sufficient value as an initial study on the RFID for eco-agricultural products. Thus, the results of this in-depth study show that producers and distributors maintaining and providing with safer eco-agricultural products food directly influence service companies' visible achievements.

• Journal of Digital Convergence
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• v.18 no.8
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• pp.201-215
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• 2020

We conducted the analysis using the data of the '2019 Korean Middle and Elderly Technology Acceptance Survey' to verify the comprehensive senior technology acceptance model. In this study, we examined the significant effect the relationship between behavioral intention to use the diital health devices and perceived usefulness, perceived ease of use, gerontechnology self-efficacy, gerontechnology anxiety, facilitating conditions, attitude to life and satisfaction through the structural equation. The results of the research model are as follows. First, the usefulness and ease of use had significant effects on intention to use. Second, the self-efficacy had significant effects on the intention to use. But they had negative effect. Third, perceived usefulness, self-efficacy and anxiety had significant effects on ease of use. Lastly, self-efficacy, facilitating conditions, attitude to life and satisfaction had significant effects on perceived usefulness. These findings highlight that verified the comprehensive senior technology acceptance model in Korea.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2014.06a
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• pp.221-222
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• 2014

병원이 가깝지 못해서 혹은 사정이 넉넉하지 못해서, 혹은 병원에 갈 상황이 되지 못해서 병원에 가지 못하는 많은 사람들을 위해서는 보다, 환자의 입장에서 편리한 방법으로 진료를 하거나, 혹은 자가 치료, 자가 진단을 할 수 있는 교육이 필요하다. 그와 같은 원격의료를 하기 위해서는 의료가 실시 되는 기기의 수용의도가 중요하다고 판단된다. 본 연구에서는 원격의료를 위한 사용자(환자) 수용의도를 높이기 위해 요인관계를 분석하기 위하여 실시하였다. 총 299명에 설문에 참여하였으며, 15세~20세: 58명, 30대:86명, 40대:96명, 50대:59명이 참석하였으며 기술수용모델을 적용하였다. 연구는 원격의료에 사용되어지는 것이 가능한 양방향서비스기기 -IPTV, PC, 스마트폰(패드포함)-을 대상으로 진행되었으며, 연령 및 성별에 따라 사용의도가 크게 차이가 남을 확인할 수 있었다. 또한 매체자체에 대한 사용의도가 원격의료 수용의도에 큰 영향을 줌을 확인할 수 있었다.