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http://dx.doi.org/10.17703/JCCT.2020.6.1.289

Differing effects of perceived psychological benefits of wearables adoption by consumer age, need for cognition, and involvement  

Lee, Eun-Jung (Dept. of Fashion Design, Kookmin Univ)
Publication Information
The Journal of the Convergence on Culture Technology / v.6, no.1, 2020 , pp. 289-299 More about this Journal
Abstract
The wearables market has fast grown, demanding a more consumer-centric academic attention. The current research explores the moderations of consumer individual characteristics (i.e., age, need for cognition, involvement) in the dynamics of perceived psychological benefits of wearables adoption (i.e., perceived usefulness, perceived ease of use) towards perceived product quality. the results indicate a strong positive influence of both the perceived usefulness and ease of use on perceived quality. however, the predicted moderations of age, need for congitiion, and involvement were partially supported.
Keywords
Wearables; age; need for cognition; fashio involvement; perceived product quality;
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Times Cited By KSCI : 4  (Citation Analysis)
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